In 1959 Piaget unveils its first store in Geneva. It is not a boutique, it is a salon. A concept that merges fine watchmaking and fine jewellery: the precision and mastery of one igniting the artistry of the other. The house favours creative freedom by taking a drawing – not from a gemstone - as a starting point for a piece of fine jewellery. In 1963, it causes a sensation by launching the first watches featuring ornamental stones. Time is now told through malachite, tiger’s eye, coral, a new flamboyance that is distinctly Piaget. In 1969, it gave birth to the 21st Century Collection, made uniquely of cuff watches and swinging sautoirs in textured gold and ornamental stones. Over the years, Piaget has invented a style, one of distinctive elegance and refined extravagance. Creativity is all. This is Piaget. This is the Maison of Extraleganza. Narrated by Loic Prigent Matter of Fact
An excellent video. I am proud to have a vintage Piaget watch in my collection, inherited from my father.
Polo watch wasn't mentioned but should have
Bravo @the great Designer
Thanks for sharing
🤞🤞
Great advice!
Translator IT/MNE/EN; Interpreter; Executive secretary
3moLove the amazing Piaget watch and sophisticated jewelry chosen by Piaget Global Ambassador Lee Junho for Elle Taiwan July 2024 cover/photoshoot 🔥 ✨