PIER (UK) Ltd’s Post

🍽️🚀 Envisioning the Future of Food Tech! Imagine this: Swiggy officially listed, with Zomato tipping its hat in appreciation—a nod to years of healthy rivalry that have fueled innovation and growth in the industry. While this is a marketing strategy for now, it paints a hopeful picture of what’s to come. If I were the CTO in that future moment, here’s how I’d announce this milestone: “Today marks a new chapter in the food tech industry. Swiggy’s listing isn’t just a win for us, but a celebration of how far our entire ecosystem has come. To our competitors and friends at Zomato, thank you for pushing us to be our best. Here’s to a future where our shared innovation keeps redefining how India dines and delights, one meal at a time!” Until then, let’s keep watching, innovating, and building a future that we can all be proud of! I’d love to hear your perspectives: How do you think such healthy competition drives progress in the tech and food delivery space? And what other future shifts do you foresee in our industry? Drop your thoughts in the comments! Let’s discuss and inspire each other with our insights. 🚀💬 #FutureOfFoodTech #SwiggyIPO #Zomato #Innovation #Leadership #FoodDelivery #CTOVisions

When Zomato Cheers for Swiggy 's Success 🍟🥤 👏 Hats off to Zomato India for this genius move—celebrating Swiggy’s listing with style! Here’s what makes this post pure marketing magic: ✨ Turning Rivals into Relatable Content Instead of rivalry, it’s friendly fire! This keeps audiences smiling and brands memorable. 🤝 Co-opetition at Its Best By recognizing Swiggy, Zomato doesn’t just share the spotlight—it owns it, too! 🎨 Visual Storytelling The eye-catching design + witty message = brand loyalty without a single delivery. 💡 Key Takeaway: Sometimes, celebrating your competitor is the ultimate flex. It shows confidence, builds goodwill, and gives audiences something they love to see! Would you cheer for your competitors like this? 😄

The gesture by Zomato congratulating Swiggy on their stock market listing is truly heartwarming and professional. It shows that healthy competition can coexist with mutual respect and goodwill in the business world. Such actions help build a more collaborative corporate culture in India. 🤝 However, speaking of their combined market dominance - while having two strong players has brought efficiency and reliability to food delivery, it does raise some concerns. Looking at telecom sector parallels is interesting - after their duopoly, we saw coordinated price movements between dominant players. What do you think: Are there enough possibilities of potential price coordination of platform fees in the food delivery space? Also, how do you see this impacting the restaurant partners and customers who heavily depend on these platforms? 🤔

𝑾𝒊𝒏𝒏𝒊𝒏𝒈 𝑻𝒐𝒈𝒆𝒕𝒉𝒆𝒓 𝒊𝒔 𝒂 𝑻𝒓𝒖𝒆 𝑪𝒆𝒍𝒆𝒃𝒓𝒂𝒕𝒊𝒐𝒏 𝒐𝒇 𝑺𝒖𝒄𝒄𝒆𝒔𝒔 While competition always takes the center stage, it's heartwarming to see the power of solidarity and genuine support. Such a nice gesture of how Zomato proudly cheered for Swiggy's historic listing on the #NSE. Though they are the peers in the industry, their success together shows the power of a simple truth, 𝒘𝒉𝒆𝒏 𝒐𝒏𝒆 𝒓𝒊𝒔𝒆𝒔, 𝒘𝒆 𝒂𝒍𝒍 𝒅𝒐. #Success isn't just about reaching the top alone. Lift those around you, cheer for each other's milestones, and celebrate every victory together. By supporting and cheering others, know that we rise together, we all shine brighter. ✨ #SwiggyIPO #IPO #Swiggy #Zomato #Competition #Sensex #Nifty #StockMarkets #Business #Marketing #Branding

𝗭𝗼𝗺𝗮𝘁𝗼’𝘀 𝗕𝗼𝗹𝗱 𝗠𝗼𝘃𝗲 𝗗𝘂𝗿𝗶𝗻𝗴 𝗦𝘄𝗶𝗴𝗴𝘆’𝘀 𝗜𝗣𝗢: 𝗔 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 𝗶𝗻 𝗕𝗿𝗮𝗻𝗱 𝗔𝗴𝗶𝗹𝗶𝘁𝘆 In a world where staying memorable matters, Zomato showed exactly how it’s done. As Swiggy celebrated its big IPO, Zomato stepped in with a smart, well-timed marketing move, grabbing attention without stealing the spotlight from Swiggy’s success. This brought me back to what I learned in my BBA 5th sem marketing class by Dr.Roshni Sawant: "Agile marketing isn’t just about quick responses, it’s about meaningful ones". Zomato showed how to make the most of a moment, connect with people, and boost its brand, all while honouring Swiggy’s big day. Hats off to Zomato for this branding win! #branding #zomato #swiggyipo #swiggy #marketing #linkedIn

"Mere Karan Arjun Aayenge," Fit Zomato & Swiggy 🤝 As a Social Media Strategist, I'm always amazed by the creative marketing efforts of brands like Zomato. Their recent post on social media truly caught my eye and I bet it did for many others too!😉 Zomato manages to stand out by balancing humor with a sense of community. This approach reminds us that marketing can be positive, playful and collaborative rather than tense or overly competitive.🫂 Brands like Zomato are setting an example for all of us in the industry showing that smart, culturally relevant content can capture attention without stepping into negative territory. And that’s something I strive to implement in my work every day, to create memorable, engaging content that resonates with audiences, celebrates creativity and keeps things light-hearted. Cheers to creative marketing that connects and keeps us all smiling! 😊 Let's Connect?🫂 #Marketingtips #Marketinggoals #Positivemarketing #Contentmarketing #Socialmediahumor #Socialmediacreativity #Digitalmarketing #Creativemarketing #Brandbuilding #Contentthatconnects #Engageouraudience #Marketinginspiration #SocialMediaTrends #ZomatoSwiggy #Zomato #Siligurifreelancer #Freelancer #opentowork

I've heard many brands say that promoting competitors on their page won’t benefit them—but look at what Zomato does. This strategy of showcasing competitor brands sets a new trend in the market, Showing us that:- 1- Sharing and supporting each other strengthens rather than holds us back. 2- Healthy competition drives growth. #zomato #swiggy #marketing #strategy

Swiggy’s IPO is the latest buzz, and we’re hearing about it for all the right reasons. But leave it to Zomato to take things up a notch with their signature wit! Rather than the usual silent treatment between rivals, Zomato’s cheeky posts gave Swiggy a playful nod and followers are loving it. In a world where brands often tiptoe around competition, Zomato’s spicy, laugh-out-loud posts are the cool breeze we didn’t know we needed! Who can resist a good rivalry, especially when it’s served with humor and a wink? Zomato’s quirky posts make them feel like a brand with personality, not just a business. And that’s the magic! They’re creating something beyond awareness by building a genuine connection. What’s not to love? #Zomato #SwiggyIPO #BrandBanter #MarketingMagic