The L'Oréal Chaired Professor of Marketing - Innovation and Creativity at INSEAD. Director of the INSEAD Sorbonne University Behavioural Lab.
Did you know that French has two words for mistrust: "méfiance" and "défiance"? To illustrate the difference, I think we are past the era of "méfiance"--the fear of being deceived--and now live in the age of "défiance"--the expectation that we will be deceived. What can leaders and brands do? I recommend this collection of essays edited by Matthew Bishop, former business editor at The Economist and Rik Kirkland former editor of Fortune and a colleague of mine on the advisory board of the Edelman Trust Institute, which published it. Experts offer ideas on rebuilding trust against the défiance created by economic inequality, climate change, or AI. https://lnkd.in/e4vWjP6C
Julien Cayla
10mo
Intéressant. La société de defiance est l'un des meilleurs livres sur la France que j'ai lus Pierre Chandon
Cracking behaviours with neuroscience and data I Consulting & Talks I 🎓 Lecturer Sciences Po in Paris I 🎙Podcast « Sabre au Clair »
10moOn est passé de l'ère du "on peut tromper une fois mille personnes" à celle du "on ne peut pas tromper mille fois une personne", donc ? 😁