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What. A. Lineup. 🔥 It's a Brandweek you won't want to miss. The best in the #brand business, all in one place. As only ADWEEK can do, through our sharp editorial lens and deep understanding of the marketing ecosystem, we'll convene the brightest minds, the most innovative leaders, the thinkers, doers and makers in this industry and spotlight the most pressing issues, complexities, challenges and dynamics you need to understand now to excel. #brand #leadership #advertising #marketing #strategy https://lnkd.in/gefrxKRC

Check out this informative article about how individuals or companies who align their brand's actions with its stated values can close the purpose gap, giving their thought leadership efforts a powerful edge. Do you feel like this is something you can use guidance on? Reach out to RPM Communication Consulting today for more information and how to get started on their Thought Leadership Foundations for LinkedIn Program today! https://lnkd.in/dq6cwaJ3

There’s always a deeper reason underneath the surface. Oh, that campaign didn’t perform quite the way we wanted? Then it’s often a matter of how far we’re willing to drill down… Did we know enough about the audience? Were the channels clearly understood? Did we have the right messaging? Are we positioned properly? Is our team aligned? Leadership? Vision? We obviously can’t go so far that we resign ourselves entirely from our responsibility in the work. But we typically have to look beyond the execution of that campaign. Or that launch. Or that event or whatever. Here’s what it boils down to: Our team’s success depends largely on our willingness and ability to come together and at least go one layer beyond the surface to address something bigger than the immediate execution. In marketing, this is massive. And in life overall, it might be even bigger. 

The conversation around how CMOs can empower their social teams is never-ending. But what does valuable leadership support really look like? Nathan Jun Poekert, CMO advisor and fractional head of brand marketing and social media, shares five specific do’s and don’ts for CMOs to effectively show up for their social teams—and drive stronger results.

The conversation around how CMOs can empower their social teams is never-ending. But what does valuable leadership support really look like? Nathan Jun Poekert, CMO advisor and fractional head of brand marketing and social media, shares five specific do’s and don’ts for CMOs to effectively show up for their social teams—and drive stronger results.

The conversation around how CMOs can empower their social teams is never-ending. But what does valuable leadership support really look like? Nathan Jun Poekert, CMO advisor and fractional head of brand marketing and social media, shares five specific do’s and don’ts for CMOs to effectively show up for their social teams—and drive stronger results.

As consumer demand for purpose-driven brands skyrockets, companies must navigate the "purpose gap" to ensure their actions match their stated values. Embracing thought leadership is key, but it's essential to integrate purpose into operations. By aligning actions with communicated values, brands can bolster credibility, trust, and consumer connection. Read more and let's close the gap together! https://buff.ly/49dLivT #ThoughtLeadership #PurposeDriven

Weekend Reflection: The Power of Thought Leadership 📚 As we look ahead to the weekend, I wanted to share an insightful piece on thought leadership in sustainability. It's a great reminder of why our work at Deep Roots Ranch and Skyhawk Hill Homestead matters. I believe in the power of leadership to inspire positive change and am always exploring new ways to grow and learn. What insights have inspired you recently? https://lnkd.in/eCwzRx4p #ThoughtLeadership #Sustainability #Learning #WeekendReading

According to this Fast Company article, effective thought leadership is part of an overall #pr program, which in turn should be part of an overall marketing program. When it isn’t, ROI suffers. So how do you curate and cultivate excellent thought leadership, which adds value to your personal and organizational brand value? Hire an expert. One such expert is Katja Schroeder, who has long worked behind the scenes to define and elevate the voices of leaders empowering them to be more effective, elevate their brands, and inspire and engage all stakeholders. If you are ready to commit to #thoughtleadership then connect with her, follow her and get inspired by her own thought leadership. I cannot recommend her highly enough. #thoughtleader #pr #corporatereputation #brandvalue

Here's the thing. Purpose is not a marketing tactic. Not an advertising stunt. It IS the way a brand, but more importantly the COMPANY, behaves from the INSIDE > OUT : the mission of the company, the founder(s) values, the make-up of C-Suite leadership team, the motivation of the employees, etc etc, THEN the product and/or service follows. For those who are doing this RIGHT are in for the long game. #PurposeMarketing #MakeGoodMoney #OBERLAND