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Whether it's craft experiences, smart tech, or ready-to-drink options, brands are going all in to keep up with evolving consumer tastes. Here’s a peek at the top innovations this week: ☕ Nespresso Joins the RTD Craze Nestlé Nespresso SA is stepping beyond its pods and into the ready-to-drink scene with a limited-edition Colombian brew. It’s premium coffee, on-the-go, and with a focus on sustainability—perfect for the modern coffee lover. 🧈 Kraft Heinz's First A.1. Steakhouse Butter Hits the Shelves A.1. isn’t just for sauce anymore! The new Steakhouse Butter brings that tangy kick to steaks and sides, making it easier than ever to get restaurant-quality flavors at home. 📊 Gopuff’s New Ad Tools for Gen Z and Millennials Gopuff is getting serious about connecting brands with younger audiences, making it easier than ever to go from ad to cart with zero friction. 🤖 Amazon Rolls Out AI for a Smarter Shopping Experience Amazon is making shopping smarter and more personal. AI-powered recommendations, product ad videos, and Project Amelia—a new chatbot—are all set to make browsing, buying, and selling smoother than ever. 🥃 DIAGEO India Opens The Flavour Lab Diageo's first immersive craft experience home lets consumers dive into the world of craft spirits with tastings, spirit-making, and hands-on fun. It’s an experience that truly brings the brand story to life. Stay in the know on game-changing innovations—subscribe to our newsletter for more! https://lnkd.in/dqdn2r-D -- #BrandInnovation #RTDCoffee #AIShopping #GenZ #ExperientialMarketing #CraftSpirits #ConsumerTrends

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