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In case you are interested

📢 In the News: The double-edged sword of social media and career mobility 📢 The future of PR is more than just adapting to change - it’s about leading it.    As the industry evolves at a rapid pace, the key to long-term success lies in bold innovation and investing in people. To stay ahead, agencies must prioritise attracting, nurturing and retaining talent with the right mix of creativity, strategy and ethics. It's not just about keeping up with trends - it's about fostering a sustainable industry that thrives on authenticity, resilience and long-term impact.   But real change requires collective effort. As agencies and corporate teams, we have a responsibility to invest in the people who will shape the industry’s future - ensuring they have the support, training and opportunities to grow!   Thank you! Bizcommunity.com.    🔗: https://shorturl.at/Ih3QH  

I recently spoke with a close friend who is a recruiter, and they mentioned that many mid-senior job applications now require applicants to provide a website address or personal microsite as part of the application package. Online reputation management ins't exclusively geared around repairing damaged or misleading Search results, at its core its about personal branding and the promotion of your digital footprint. The Reputationdefender Lite package will help you create a professional website and multiple social assets to enhance your online presence. These tools will not only impress your professional network but also strengthen your job applications. #OnlinePresence #ProfessionalNetwork #JobApplications

Are you a gatekeeper or a concierge? Building out your communications team means finding the right people to talk about your organization in the right way. I was once part of a strategy session where a client had to expand their communications team to include a dedicated person for media relations. We talked about the process of receiving, responding, and delegating requests from media, and the client’s take was this role would be a “gatekeeper.”   I quickly offered a different perspective. I said if you think of them as gatekeepers, that’s how they will act, and that’s not what you want. You want a concierge.    A good concierge provides two-way service. They are the hotel’s voice for the guests, and the guests’ voice with the hotel. Working in media relations for a large public-facing organization, I often found myself as much an advocate for the media as I was for the organization. People are busy, suspect of the media’s motives, or may simply be uncomfortable being in an on the record interview. My job was to help colleagues understand why it was important to talk to a reporter, and help a reporter understand when we couldn’t. A good concierge can answer any number of questions themselves, freeing up the time of others across the hotel. If they don’t have an answer, they know where to direct you to find it.    A good concierge looks to say yes, so that when they have to say no, guests will know it’s not coming from a lack of effort, willingness, or motivation. Some requests genuinely cannot be accommodated.    All these attributes and more should define your media relations person.    If there’s a general question about your organization’s high-level messages, history, plans and goals, your media relations person should have the ability and agency to answer those questions, without needing to take time away from others on the team.   If a reporter needs more specialized information or is looking to profile a specific person, media relations should know who to go to and handle the arrangements themselves to get it booked.    “I know just who you should talk to for that, let me check with them about when we can get you some time to talk,” should have the same tone as “I know a great steakhouse in that neighborhood, let me see about getting you a reservation.”   Sometimes, the answer for a reporter will have to be no. Before that happens, hopefully you’ve had enough conversations beforehand that the reporter can respect why your answer had to be no this time. The “relations” part of media relations is the most important part of the job.    Organizations who think the media relations person is either their sword or their shield are missing the point of the role. Confrontation will never be as effective as conversations.    Media relations is a service oriented role, and the people who do it well are prepared to start every conversation with “how can I help you?”

We are hiring a Marketing and PR Agent! (Repost if you know someone who might be interested!) ZLH Careers is a Jamaica-based career and business consulting agency with a global professional footprint. We empower individuals and organizations by offering career coaching, international development programming, and business support services like grant writing, strategic planning, and HR management. At our core, we stand for: - Identity: Celebrating diverse cultures across the Caribbean and the world. - Innovation: Fostering creativity across industries. - Lifelong Learning: Seeing every stage of life as an opportunity for discovery. - Collaboration: Building partnerships across domains and industries. - Global Citizenship: Uniting people from all corners of the globe. About Your Role The Marketing and PR Agent will work with the Founder to grow ZLH’s brand visibility through strategic marketing and PR initiatives. This part-time (10%) role (remote, Jamaica) is ideal for freelancers or professionals with flexible schedules and involves a renewable contract. You’ll drive growth across ZLH's website and digital media platforms, while securing PR opportunities such as interviews, speaking engagements, and partnerships. Your portfolio: Digital Media Marketing: - Design and execute marketing strategies to grow ZLH’s audience. - Manage content on Instagram, LinkedIn, YouTube, and the website. - Monitor platform performance and audience engagement metrics. Public Relations and Partnerships: - Identify and secure speaking engagements, interviews, and collaborations. - Build relationships with media, aligned brands, creators, and industry partners. - Propose innovative PR strategies that support ZLH’s growth goals. General: - Align initiatives with ZLH’s strategic objectives. - Stay updated on marketing and PR trends to position ZLH as an industry leader. - Provide updates on campaign performance, media engagements, and growth. Desired qualifications: - Bachelor’s degree in Communications, PR, Marketing, or related field. - 1-3 years’ experience in PR or marketing (small business/startup experience preferred). - Strong storytelling skills with excellent written and verbal communication. Initiative-driven, independent, and adaptable to flexible schedules. - Functional knowledge of digital media tools and metrics. - A network in Jamaica’s and the Caribbean’s media/communications industry is an asset. What We Offer - Monthly Emolument: Base compensation for ongoing marketing and PR activities. - Project-Based Compensation: For achieving special milestones. - In-Kind Career Support: Complimentary career sessions with ZLH. - The opportunity to contribute to a dynamic Caribbean business, while growing your consulting expertise, professional network, and social impact. Please submit your application via the form linked here by Wednesday, December 18, 2024: https://lnkd.in/evdsZaFM. We look forward to having you aboard!

Volunteer for projects you’re not quite qualified for yet. Apply for jobs you don’t quite know how to do yet. Start working on projects you don’t quite know how to finish yet. You’ll fail, ask lots of questions, and figure it out. But you have to try.

"The PR industry is at a turning point, with job-hopping causing inconsistencies and social media diluting communication expertise." Tracy Jones, MD of Dialogue PR has taken a proactive stance in addressing these challenges by implementing several initiatives aimed at attracting, nurturing, and retaining top talent. One of these is the PRCA Africa Charter.

A couple of words on power of LinkedIn. One of my recent projects involved a unique partnership in Turkey, where we were working on upgrading our systems. We were excited to dive in, but there were some roadblocks. Our local vendor couldn’t answer some of the key questions, some of those were just a cost saving, some were a significant security concern. I turned to LinkedIn, hoping to find guidance. I came across an article by Thomas Buchholz related to my situation and decided to reach out. Thomas not only replied but also connected me with Gülümhan Akalın, Director General of Toshiba’s Turkish branch. Thanks to Gülümhan and her technical team, we were soon on a call where they walked us through options to resolve our challenges. This experience reinforced the power of LinkedIn as a tool for collaboration, learning, and connecting with experts globally. A quick message opened doors to the precise support we needed, underscoring how a well-used network can be pivotal in delivering successful project outcomes.   It was a great reminder: sometimes the answer you need is only a connection away. #LinkedInPower #Networking #Collaboration #ProjectManagement #Innovation #ProfessionalGrowth   Small tip: whatever project you’re working on, having a Turkish colleague who "knows everyone" is invaluable. There’s nothing quite like someone who can pick up the phone, connect the right people, and cut through the back-and-forth of email. Huge thanks to Volkan BAS for being that person! Your support and local insights made all the difference.   Disclaimer: The views expressed in this post are my own and do not necessarily reflect the views or positions of PVH Corp.

Public relations are indeed essential for establishing and maintaining a harmonious relationship between an organisation and its target audience. In Africa, however, there are several factors that limit the recognition and appreciation of public relations. Firstly, the limited communication budgets of companies and organisations in Africa make it difficult to invest in public relations activities. This can result in reduced visibility of public relations initiatives and difficulty in effectively reaching target audiences. Additionally, the lack of trained public relations professionals in some African countries poses an additional challenge. Organisations require skilled specialists to design and implement effective public relations programs. Without these skills, it is difficult to develop communication strategies tailored to the specific needs of each organisation. Furthermore, traditional media in Africa has often been influenced by political and economic interests, which has limited the visibility of business and organisational activities. This situation has made public relations less visible and less valued as a communication discipline. However, there is hope for the future of public relations in Africa. The emergence of social media and new communication platforms offers new opportunities for organisations to manage their online reputation and communicate directly with their audiences. More and more organisations are recognising the importance of these communication channels and investing in online public relations strategies. Although public relations may be less known in Africa due to budget constraints, a lack of trained professionals, and limited media coverage, the evolution of social media offers new opportunities for African organisations to promote their image and communicate effectively with their audiences. It is therefore possible that public relations will gain recognition and popularity in Africa in the future. #publicrelations #entrepreneurs #business