Is this big news?
McDonald’s already offers chicken sandwiches. Seems to be a sign of an innovation dry spell.
I am getting the same feeling from this as when I read that BMW was charging owners to use their seat warmers. A good sign the company as a whole is running out of new ideas.
Granted there is only so much they can do as a fast-food restaurant. For example, some time ago, McDonald’s wanted to add a shrimp salad to the menu. After a thorough analysis they discovered they could either start and manage their own shrimp farms or buy nearly half of the annual shrimp production from the seafood industry.
This may be a good thing for them and their customers, but time will tell. One measure I use is how long they keep it on the menu. They do offer promotional and seasonal items; McFlurry and McRib.
It is when it reaches the menu rotation of Taco Bell you will begin to think they have truly run out of genuine ideas.
I suppose this is as good as it gets in the fast-food world but what about your product or service? Toyota changed the new model cycle of every three years. But on the other hand, consumers are not expecting a great deal from their design department.
There is a great deal that goes into determining when and how much change is brought to the market:
· Frequency of repeat customers
· Price points
· Changes in technology
· Trends
· What you are solving with your solution
Viewing McDonald’s new menu item with these bullets in mind, it may be a hit… for a few months.
Does your offering evolve with your customer needs, or do you aim for a pop in sales?
#solutions #productlaunch #newproducts
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