Pine Tree’s Post

It's Time to Play! Celebrate International Day of Play with Fun & Functional Promotions It's International Day of Play! A day dedicated to the power of play and its importance for people of all ages. But how can businesses harness the magic of play for marketing purposes? Custom promotional gifts can be a fun and engaging way to celebrate International Day of Play! Here are some ideas: - Spark Engagement & Creativity: Think fidget spinners, puzzles, or custom building blocks! These keep people entertained while keeping your brand top-of-mind. - Boost Brand Awareness: Playful giveaways at events or contests featuring logo-branded water bottles or frisbees spread brand awareness in a positive light. - Build Stronger Relationships: Who doesn't love a free gift? Custom stress balls or yo-yos become constant reminders of your company's commitment to fun and fostering a positive connection. Check out our selection of custom games you can show off your brand on! https://lnkd.in/ecaFVrdb

Swift on Swift - Liz Hanna’s version!

Growing your fanbase shouldn’t be complicated. In an era of marketing where authenticity is key, creating genuine connections with your supporters is more important than ever. This is where we come in - Fanweave is your ticket to forging authentic bonds with your fans. 🌟 Discover your network, pinpoint your most influential fans, and give back to your dedicated fanbase. It's about more than just numbers; it's about recognising and celebrating those who make your journey special. 🏆🥳 As we step into 2024, rest easy knowing you can have control of your data. We empower you to navigate the constantly evolving music landscape with confidence. Own your narrative, cherish your connections, and grow authentically with Fanweave. 🎶💙

Super Bowl Sunday!!! 20 years ago, on this day, we launched what some hail as the most successful advertising campaign of all time... to this day!?! I don't know about that, but you can't deny that the phrase "What happens in Vegas, stays in Vegas" lives on and on and on. And while you'll see it on T-shirts and signs all over the world with something else filled in, it belongs to Vegas and only Vegas. Bringing the discipline of Account Planning to R&R Partners and the Las Vegas Convention and Visitor's Authority is a highlight of my career. At the time, Vegas, and all its various stakeholders, had lost the way... was Vegas a family place? A dangerous/seedy place? A place to attend conventions? An Epcot? An entertainment place? A buffet place? A foodie place? A place for paupers to be kings? Or where kings play? Not surprisingly, visitation was hurting with stakeholders in conflict over where to evolve to and how to communicate it. Ads featuring show girls and clinking coins weren't moving the needle. I didn't know a lot about Vegas at the time, other than that the only non-negotiable in a former co-worker's life were annual visits to Vegas - by herself. So when R&R asked me to work on this brand, I jumped in with my curiosity and invited the team for the ride (thank you for all embracing that!). We dug deep into human history, Vegas' history, explored the hearts and minds of people all over the country (from the passionate advocates to the haters), hung out with people during their adventures on the strip, explored all the human truths that Vegas touched and the emerging trends that might impact the role Vegas would play in the near future. There are so many amazing stories, but to make is super simple, the deep truth of the matter was one ancient cultures understood and honored... adult human beings need space to release the pressures of navigating lives filled with expectation, judgement, needs to be met, and people to please. In modern day, Vegas was universally understood to be the one place on earth that could consistently provide it. In a world where adults felt very little freedom, Vegas was a playground where adults could be and feel free for a moment. Vegas was Adult Freedom. A place to feel like rockstars, kings and queens, to pamper themselves, to have their imagination sparked, their curiosity peaked, their tastebuds tickled, their hearts danced out... all on their own terms. In the last handful of years, Vegas has added so much to its repertoire. 21 years ago Vegas couldn't advertise during the Super Bowl. And to start 2024, Vegas is hosting it. What happens in Vegas is now quite visible to the world... and the world clearly wants more of it. Congrats to R&R Partners and the Las Vegas Convention and Visitors Authority - LVCVA! What comes next? ;-)

We’re happy to share the transformation journey of Vocal Youth Miami formerly The Children's Voice Chorus. This rebranding effort involved strategic renaming and creative development of visual, verbal, and experiential touchpoints, including their brand identity, messaging, website, and outreach tactics. Vocal Youth Miami is a youth organization dedicated to empowering young people through experiences in vocal music. Dive into the full case study and discover how we helped align their growth plans with deeper community engagement https://lnkd.in/ed__j7kM #Mok2 #Mok2brands #BrandStrategy #rebrand #BrandIdentity#Branding #BrandStrategy #BrandDesign #Marketing #DigitalMarketing #MarketingStrategy #SocialMediaMarketing #ContentMarketing #CreativeAgency #DesignAgency #BusinessBranding #BrandIdentity #LogoDesign #GraphicDesign #WebDesign #StartupBranding #Entrepreneurship #MarketingTips #SEO #Advertising

Among sports fans, loyalty creates a sense of community, especially here in Boston. We could learn a thing or two from them and apply it towards our loyalty programs. Take a look at our blog "What Sports Fans Can Teach Us About Community Loyalty Programs" to learn how we can bring people together with our programs!

Yep, that’s me. You’re probably wondering how I (a self-respecting, 2nd generation New Yorker) got here (taking selfies with a billboard in the middle of Times Square). Ngl, the billboards hit different when they’re yours 😏 🧡 🌶 Today Chili Piper had the biggest launch in our history—what we’re calling our Demand Conversion Platform—and, I have to admit, there’s no more iconic place to celebrate then right down on 42nd street. And it’s true: we do love people! DCP creates a seamless bridge between marketing and sales, all on a single unified platform with chat, lead distribution, form routing, scheduling, and SDR-to-AE handoff. Why? So that revenue teams are empowered to do what they do best: build genuine connections with customers and put the humanity back into human interactions. As a People-person who is part of a people-loving company, I could not be more excited or proud of every single Piper who worked so tirelessly over the past few years to get to today. From my internal role, I can confirm the literal blood, sweat, and tears that went into DCP. It’s truly a labor of love, and we’re just getting started ✨ 🚀 ✨ Join in on the celebration and learn more about DCP here: https://lnkd.in/eb92eS-d

Just discovered the exhilarating world of Pickleball! 🏓 It's incredible to see how this sport is gaining popularity, bringing more people together on the court. 🌐 Apps like Hudle and Turf are making it even easier to book courts, meet new players, and bond over our shared love for sports. 🤝 What I find fascinating is how recreational sports, combined with technology, have the power to foster a strong sense of community. 🚀 In the realm of sport social media, the ultimate goal is not just to connect online but to culminate in engaging offline activities. 🌟 Here's to the perfect blend of sports and technology, creating communities that thrive both on and off the field! Have you tried Pickleball?

Stanley Cups went viral because it's fun: To be fair, we probably won't go back home just to grab our water bottles if we forgot. BUT if it's a Stanley which perfectly matches the OOTD, this little effort becomes worthy. There are too many options in the market. Literally, TOO MANY. Because we're living in the era after decades of industrial and social developments. Our physiological and safety needs can be easily fulfilled. For example, we can buy a water bottle ANYWHERE. Why Stanley? It can make the day like a flower bouquet. We pay for the vibe that makes us happy. When we're happy, we commit to efforts easily. (Holding that big tumbler is indeed an effort, but who's complaining?) We don't have to live eco-friendly, because it's a choice with normally no instant feedback. But if this choice is FUN enough, here is the instant happiness we can feel, leading to motivation. Welcome to the club where you can live greener in a fun way! Sign up for our waitlist today to stay tuned with our upcoming launch: https://lnkd.in/gUducC9J

Because of the scale of our network, Mastercard is in a unique position to help lead the transition to more sustainable choices for all. We aim to do this through three main actions: inspiring, informing and enabling. The important first step of this transition-- "inspiring"-- begins with connecting to peoples' values and interests to motivate them to want to be a part of climate action.    When Mastercard wants to inspire action, we know exactly where to turn: our legendary marketing organization, led by none other than Raja Rajamannar. Our marketing and communications teams have their finger on the pulse of what is #priceless and know that to many, it is the planet.    Raja and I began this year by hosting a CMO/CSO dialog at the World Economic Forum’s annual meeting in mid-January to explore how marketers and sustainability professionals can more closely align their work to accelerate global efforts to combat climate change. And just a few weeks later, we put those learnings into action by leveraging the expertise of Rustom Dastoor, our leader of North America marketing who happens to lead Mastercard's 16-year partnership with the GRAMMY Awards. Our aim was to inspire change through a collaboration with the artist nominated for more GRAMMY Awards than anyone else this year, SZA. She is undoubtedly an inspiration to many. In the article below, Rustom explains more about our approach to enlist the power of marketing to match passion with purpose and unlock impact. Happy reading! And stay tuned for more initiatives this year that seed the change we want to see in the world. #PricelessPlanet #climateaction