Pinterest Business’ Post

Pinterest isn’t just a place for recipes and DIYs, it’s a powerful tool to boost your brand and drive traffic to your site. From fashion to finance, any business can make waves with a creative touch. Read more to learn how to master Pinterest for your marketing success! https://lnkd.in/eY2vEmi8

A client just scaled his private label business on Amazon to $2M/year. His biggest strategy? Customer-Driven Branding. Yes, you don’t need a huge marketing budget to crush it. - Here’s the truth: To succeed with private label, it’s all about creating a brand that resonates with the audience, not just selling a product. - Focus on Niche Markets: Find the underserved or specific needs in your category. - Leverage Amazon’s Review System: Customers trust reviews, use them to build your brand’s authenticity. - Optimize Your Listings for Brand Identity: Have clear, compelling copy that focuses on your story, not just the product. Video Content: Engaging product videos are a must! People want to connect with your brand, not just buy. This strategy isn’t about “hoping” your product sells. It’s about building a brand that converts customers into lifelong advocates. Ready to scale your private label game? Like this post. Comment “Branding” below, and I’ll share my private label strategy with you. #AmazonPrivateLabel #BrandBuilding #2024Ecommerce #PrivateLabelSuccess #AmazonStrategy

What's new with Pinterest? 📌 📲 The masters of the moodboard have brought a whole host of new features to their platform 🎨 Our Digital Marketing Executive, Olivia Osborne, gave us her take on what the new additions mean for online retailers in our latest blog. Read the article here >> 👉 https://bit.ly/4dtGAwf

Like many big brands, Walmart is looking for the keys to cultural relevance with Gen Z consumers today. Enter: Walmart Realm, an interactive eCommerce experience inspired by Pinterest Predicts trends Be Jelly, Western Gothic, and Hot Metals. By tapping into Predicts as their inspiration foundation, Walmart can reach consumers who are looking to shop top trends and meet them where they are. Cheers to Walmart for recognizing the power of Pinterest trends and using them to shape their business strategy, on and off of Pinterest! Learn more about how you can tap into the power of Pinterest trends here: https://lnkd.in/eKS6xAsN

How can holiday gifting play into your marketing this season? Try making a wishlist of products and services from your business! Here's how Pinterest is making the most of holiday shopping as some inspiration: https://bit.ly/3B8AFj0 #i3MediaSolutions #Marketing #DigitalMarketing #Pinterest #SocialMedia

If you’ve mastered Meta and Google Ads for DTC brands, platforms like Pinterest could be a great opportunity to start acquiring top-of-funnel customers.

Building your brand on Amazon begins with crafting compelling product listings that resonate with your target audience. Clear, concise product descriptions coupled with high-quality images create a trustworthy first impression. Encourage customer reviews and feedback to build credibility and trust. Utilize Amazon's advertising tools strategically to enhance visibility and attract more customers. Consistent branding across all your listings helps in establishing a strong brand identity that stands out in a competitive marketplace like Amazon.

Are you reaching your customers at the right time? 🤔 ......... Ad scheduling on Amazon is one of the most effective ways to make sure your ads are shown at the right time to the right audience. By adjusting when your ads run, you can target potential customers during peak hours, reducing wasted spend and increase your ROI. For example, if you know your products perform better in the evening or on weekends, setting your ads to run during these times can help you capture more conversions. But ad scheduling isn’t just about timing, it’s also about understanding your customer's behavior and seasonality. If your product is tied to a specific time of year, like winter clothing, adjusting your ad schedule for colder months can maximize exposure when it matters most. With the right timing, your ads will Connects with customers when they're most likely to purchase. Regularly reviewing your ad performance can reveal trends and help refine your schedule. By tracking data, you can adjust for any shifts in buying behavior and make sure your ads are always working at their best.

"𝗜 𝗵𝗮𝗱 𝗮𝗹𝗺𝗼𝘀𝘁 𝗻𝗼 𝗵𝗼𝗽𝗲 𝗳𝗿𝗼𝗺 𝗔𝗺𝗮𝘇𝗼𝗻 𝗯𝘂𝘁 𝗻𝗼𝘄 𝗜 𝗮𝗺 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 𝘀𝗶𝗻𝗰𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗲𝗱 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱" ➡️ 90 days ago, a client came to us with a unique product in the Beauty and personal care category. Problem: Brand’s conversion rate is 8% only and not getting any sales and ranks despite getting good impressions through PPC As it was a unique and new product it was very hard to optimize its listing. The conversions were merely 8% What was our approach? We know that CVR is low then there must be a problem either with the Copy, EBC or the Brand story. So we did the audit and came to know the problem was in EBC and Brand story. As it was a unique product we faced 3 major roadblocks: ➡️Design Inspiration Gap ➡️Limited Market Insights ➡️Unknown Brand Identity But we identified a new solution to that. We combined powerful branding strategies with the magic of EBC to build a one-of-a-kind Amazon formula.⚡ This formula allowed us to: 1️⃣Craft a compelling brand identity: She had a listing of fully optimized SEO, PPC campaigns ,and everything. But it was misaligned on the point of positioning effectively.. We delved into the brand’s core values, mission and ,goals to build an entire identity. The identity that aligned perfectly with the audience. 2️⃣Create a sleek Visual Identity for EBC: We reworked the logo, color palette ,and the images. Including the minute details that count for the user experience from a single element to the entire page. We scrutinized which USP would be more profitable and which would be not. 3️⃣Formulate a Brand Archetype: A brand archetype is a personification of a brand on a human level. The force behind the world's most influential brands is brand archetype Because they tap into specific core desires, drives, fears, and motivations your prospective customers could have. We leveraged this information and identified ours from 12 of the common brand archetypes After this implementation, The results have been phenomenal so far. The best part is the brand is all EXCITED again to continue its operations on Amazon as the conversion rate grew from 8% straight to 25%. By identifying the roadblocks and alternative strategies to overcome them, we laid out a clear path for conversions and growth. #amazonseller #amazonppc #amazonagency

𝗛𝗼𝘄 𝗕𝗿𝗮𝗻𝗱𝘀 𝗻𝘂𝗱𝗴𝗲 𝘆𝗼𝘂 𝗶𝗻𝘁𝗼 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗲 𝗲𝗹𝗲𝗴𝗮𝗻𝘁 𝗼𝗿 𝗳𝘂𝗻𝗻𝘆 ?  The answer is – 𝗣𝗿𝗶𝗺𝗶𝗻𝗴 𝗕𝗶𝗮𝘀 That's the power of Priming Bias—a cognitive effect where subtle cues prepare our minds to perceive and act in specific ways. In marketing and sales, brands skillfully use this bias to influence us before we even think about buying. From pre-loading phrases like "limited time" to creating a sense of exclusivity, marketers set the stage for us to feel a certain way about their products. One of the most fascinating applications? Color branding. Colors do more than catch the eye—they shape our emotions and perceptions. For example : 1. Coca-Cola (Red): Coca-Cola’s iconic red branding isn’t just eye-catching; it’s carefully chosen to evoke excitement, energy, and urgency. Red stimulates the appetite and conveys a sense of passion, making it ideal for a beverage that wants to be synonymous with fun and indulgence. This choice aligns perfectly with Coca-Cola’s brand message of happiness and refreshment. 2. Facebook (Blue): Facebook’s choice of blue promotes trust, calm, and reliability. Studies show that blue is often associated with security and dependability, which is crucial for a platform that stores personal data and connects billions of users globally. This consistent blue branding helps reinforce user confidence and trust in the platform’s stability and reliability. Next time you see a familiar color, pause and consider what it's priming you to feel. Behind every hue, there’s a strategy at work! #MarketingStrategy #CognitiveBias #PrimingBias #ColorPsychology #Branding