Pinterest Business’ Post

𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗨𝘀𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 𝟭𝟯𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝟮𝟬𝟭𝟲 𝘁𝗼 𝟱𝟬𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗶𝗻 𝟮𝟬𝟮𝟰 𝗠𝗼𝗻𝘁𝗵𝗹𝘆 𝗔𝗰𝘁𝗶𝘃𝗲 𝗨𝘀𝗲𝗿𝘀. But why? According to Stacked Marketer, this growth is largely fueled by the platform's ability to integrate new, experimental generative AI features that enhance user engagement. Pinterest integrated Shuffles—its AI-powered collage making app—with the main app in late 2023. Additionally, Pinterest's strategic partnerships, like those with Google for ad hosting, have broadened its appeal, offering users and advertisers more value. The platform is becoming increasingly attractive for advertisers. U.S. users dominate with 90 million, making it a key market for high ad revenue, as it fetches the highest average revenue per user at $6, compared to Europe's $0.86. Are you investing your time and money on Pinterest? #pinterest #advertising #digitalmarketing #genz

It's not just marketers who are learning the benefits of Pinterest, but financial analysts too. This time at Argus Research "Pinterest users see the site as a place to shop, with more than half of them intending to purchase prior to visiting the company’s platform," analyst John Staszak wrote in an investor note. Pinterest is increasing shopping on the platform by adding products, using artificial intelligence to make better recommendations, partnering with Amazon to increase ad loads, and adding new advertisers. Pinterest ads will allow your business to reach new shoppers and stand out from saturated social media marketing platforms. Reinvent your marketing game with the most-talked-about trend in the advertising (and financial) world - right here with us on Pinterest. KingPin Services - Pinterest Ad Agency

🎯 Introducing Pinterest Performance+ 🎯 Yesterday at Pinterest Presents, our annual advertising summit, we unveiled an exciting lineup of new AI and automation campaign tools which are designed to drive smarter, more efficient and more powerful performance advertising campaigns - finally giving advertisers the lower funnel solutions to complement the upper funnel awareness they know and love from Pinterest. I was honoured to speak alongside Matt Crystal & Matt Whitehead to a packed house in London to share our vision for the future of our platform, and how these new product innovations fit in. Here are a few highlights: 📌 Pinterest Performance+ suite includes new tools that can supercharge your campaigns with automation, background generation, ROAS bidding and more. 📌 Promotions, a direct connection to shoppers, offers personalized promotions and sales based on users’ interests.   📌 And brands who tested Performance+ have seen 10% or more improvement in CPA for conversion and catalog sales campaigns, alongside a 15% increase in ROAS with the new ROAS bidding feature. Check out our full offering here: https://lnkd.in/g5AmRyMa And if you missed Presents, you can catch up with the content by watching here: https://lnkd.in/gFpKudRt

Did you know that Pinterest's latest quarterly report revealed a 23% increase in revenue, reaching over half a billion monthly active users? How have these shifts in social media platforms impacted your marketing strategy? A statistic like this is a clear indication that investing in platform-specific features, such as Pinterest's shoppability and AI tools, can drastically influence user engagement and revenue growth. The social media landscape is in constant flux, driven by technological advancements and changing user behaviors. To stay ahead, it's crucial to adapt your strategy continuously. Consider integrating AI tools that personalize user experiences, investing in shoppable content to shorten the customer journey, and staying informed about legal and market developments affecting platforms like TikTok and Reddit. Moreover, prioritize entertaining and engaging content to align with the current trend of social media platforms becoming more entertainment-centered. By staying nimble and updated with these trends, you can harness the full potential of social media for your brand's growth #Pinterest #SocialMediaMarketing #UserEngagement #RevenueGrowth #AItools #Shoppability #UserExperience #CustomerJourney #DigitalMarketing #EntertainmentContent #Marketing #MarketingStrategy #Advertising #PlatformSpecificFeatures #ReachifyMe

🚀 Attention Digital Marketers! 🌟 Pinterest & Google Join Forces for Game-Changing Ad Partnership! 💼💡 Why Should You Care? 🤔💻 1. Expanded Reach: With Google Ads now available on Pinterest, digital marketers have a golden opportunity to extend their reach to Pinterest's highly engaged user base. 🎯💰 2. Boosted ROI: The seamless integration of ads via Google's Ad Manager means a streamlined path to conversion for users. This translates to potentially stronger ROI and increased conversions for your campaigns. 📈💸 3. International Growth: If you're eyeing global markets, this partnership is especially exciting. Pinterest's focus on monetizing untapped international markets could mean new revenue streams and business growth opportunities. 🌍💼 4. Positive Momentum: Pinterest CEO Bill Ready's enthusiasm underscores the positive momentum of this collaboration. As the integration gains traction, digital marketers can expect even more benefits down the line. 🙌🚀 In essence, this partnership isn't just about two tech giants teaming up - it's about opening doors for digital marketers to reach new audiences, drive better results, and fuel business growth💡 #Pinterest #Google #DigitalMarketing #ROI 📈🌐

📌 On Friday, #Pinterest announced a major ad partnership with #Google, opening up new horizons for brands using Google Ads. This collaboration promises increased ROI and conversions for advertisers with Pinterest's active, high-value consumer base for deeper engagement. Fun fact: Despite Pinterest's global user base, a mere fraction of its revenue currently hails from international users. 🌍 Surprising, right? Especially considering that 80% of users reside outside the U.S.! The Google partnership might become a game-changer, driving up the average revenue per user in international markets and paving the way for unprecedented growth. Plus, consider using Lemon AI to optimize Google Ads campaigns for even better results with the highest prediction accuracy possible. 🍋 #GoogleAds #DigitalMarketing #ROI

Check out Kendall Ashaka, our VP of Growth's update about the Google and Pinterest partnership that will initially start in the EU. We're excited about the news 🚀 We've seen great performance in recent months on Pinterest, and needless to say, we love Google Ads and Google's Platform ⚡️ #googleads #pinterestads #growthmarketing #digitalmarketing #adagency #digitalmarketingagency

Pinterest clearly didn't want to miss out on the trend! Following the footsteps of Google and Meta, Pinterest has come out with Performance +. On paper, the name seems to take inspiration from Meta's Advantage + and Google's Performance Max! 😁😏 Advertising on Pinterest is a good option, but it should be exercized with constant monitoring and caution. I have seen it over-attribute revenue and purchases to itself so it's always best to verify its performance from a third party attribution platform or Google Analytics. #Paidads #PPC #Dataauthenticity #Holisticperformance #Paidsocial

Exciting news for brands and Pinterest users alike! Pinterest recently announced a strategic partnership with Google, marking this their second major third-party ad collaboration following the successful integration with Amazon last year. So, what does this mean for brands? 💥 Broader Reach: This partnership unlocks access to an active and engaged user base on Pinterest, expanding your potential customer reach and brand awareness. 💥 Increased Engagement: Pinterest users are known for their high purchase intent, making them valuable targets for advertising campaigns. 💥 Potential for Higher ROI: Engaging with this high-value audience can lead to stronger engagement, better conversions, and, ultimately, a greater return on your advertising investment. How it works: 💥 Google Ads will seamlessly integrate with Pinterest's platform, allowing advertisers to serve targeted ads to Pinterest users through Google's Ad Manager. 💥 Users encountering these ads can click through and be directed to the advertiser's website, facilitating a smooth conversion path. This collaboration will be great for brands and both platforms, as Pinterest boasts an impressive 80% international user base and its revenue from these markets remains underutilized. This collaboration aims to bridge this gap by leveraging Google's global reach and expertise, ultimately boosting Pinterest's average revenue per user (ARPU) in international markets. What's next? The integration is already underway and showing promising early results, mirroring the successful rollout of the Amazon partnership. #pinterest #googleads #adpartnership #marketing #ecommerce _________________________________________________________________________________ If you're looking to make the most our of your ad spend, book a Discover Call with my team!

I love reading this. We don't talk about Pinterest enough, and we most definitely should. Pinterest reported a significant 23% year-over-year revenue increase in the first quarter of 2024, reaching $740 million, attributing the success to investments in shoppability and AI. The platform experienced a 12% growth in global monthly active users, with over 40% of users belonging to Gen Z. As a marketer it is important to take track of these kinds of trends, so we can adapt and become successful in growing markets. This is definitely something to look into if you have not started marketing on Pinterest. What do you think about this? Are you successfully using Pinterest as a resource?