It may seem like you can’t spell “campaign” without “AI” these days. But #CannesLions2024 showed that creative, authentic ideas are more important than ever. Learn more in a special post from Xanthe Wells, Pinterest’s VP of Global Creative.
Mom / VP, Global Creative, Pinterest 📌 / AdAge "Woman to Watch" / Previous: Google, TBWA\Chiat\Day, \MAL, Pixar
While AI might be our industry’s new “It Girl,” the creative concept is still queen. As great as AI is, we can’t yet push a button to come up with a campaign at the level of this year’s Cannes winners. Maybe that will happen someday, but for now, I hope we can protect and preserve the oft-inefficient, delightfully unpredictable process of creative development. Because what lies on the other side promises to be worth the wait.
