Pinterest Business’ Post

Pinterest's stock price is up 25% since I wrote The Promise of Pinterest in March 2023. Pinterest can be distinguished from pure-play social platforms like Facebook, Instagram, Snapchat, and TikTok because its core product use case does signal commercial interest and intent to purchase. Pinterest is essentially a product discovery tool. But the prevailing question for the year ahead is: can Pinterest materially close the measurement gap that its relatively new management team inherited such that advertisers feel comfortable scaling their spend, which will allow the company to invest more heavily into not just other advertising platform initiatives but also user base growth? Pinterest Q4 2023 earnings: miss on revenue, demand integration with Google https://lnkd.in/dXXXVmgt

Why Haven't You Started Using Pinterest for Your Business Yet? If you have a website or an e-commerce brand, it's time to join Pinterest. With millions of users looking for ideas and ready to make purchases, Pinterest is a goldmine for driving traffic and boosting sales. Most users come to Pinterest with the intention to buy, making it a powerful platform for businesses. Don't miss out on the opportunity to reach this eager audience. Join Pinterest today and watch your traffic soar! Tell me in the comments: Are you using Pinterest for your business or not?

📌 Our strategy is working 📌 🌟 21% revenue growth year over year 🌟 522 million monthly active users, growing across all regions and demographics 🌟 Our lower funnel performance is driving real results

Pinterest, a global leader in social media platforms, has reported an impressive 11% year-over-year revenue growth for Q3 2023. Not only has Pinterest seen a significant rise in revenue, but it also reported an 8% increase in Global Monthly Active Users (MAUs), reaching a whopping 482 million. This growth signifies the platform's ability to attract and retain users, expanding its global reach. For a more detailed insight into Pinterest's financial results and what this means for the future of digital marketing, check out the full article on RetailBoss. Stay informed about the latest trends in the rapidly evolving retail industry. #Pinterest #DigitalMarketing #BusinessGrowth https://lnkd.in/gAfeNMVg

More retailers are using Pinterest. At first glance, Pinterest may seem like an odd choice for marketers and brands. But Gen Z engagement with Pinterest is growing strongly and the platform has the advantage of being far less crowded and cluttered than some of its rivals. This makes it easier to cut through. Pinterest also has a niche of being used as a place to discover new ideas and products, rather than just for random scrolling, which fits well with brands wanting to sell things.    That said, the reach of Pinterest is lower than other platforms. It is also the case that for many brands, Pinterest will be additive rather than a replacement for other social media sites. That potentially means more marketing spend and a need to have another strategy in place and support for another channel, which adds to costs and complexity. It was great to chat with Drapers about the social media channel. Link in comments. #retail #retailnews #socialmedia #marketing

Did you know? 👇 Pinterest has 498 million monthly users - an 11% INCREASE?! That’s where I come in! As a Pinterest expert, I help businesses unlock the platform’s potential. Imagine getting in front of millions of targeted shoppers - ready to buy! Ready to finally crack the Pinterest code? Book a FREE discovery call and let’s chat! https://lnkd.in/gYWA7chN #pinterestmarketing #pinterestforbusiness #socialmediamanagement

[UPDATE] Pinterest Q3 Report: Consistent Growth in Users and Revenue Pinterest has released its most recent quarterly performance report, demonstrating a substantial rise in engaged users and consistent revenue growth, emphasising its increasing significance and worth to millions of users worldwide 🌏 Pinterest says, “We’re seeing strength with our Gen Z users, who are our fastest-growing and most engaged users. We are seeing strong product-market fit with our recent cohorts, who save 2x more content in their first year on Pinterest, relative to older cohorts.” Undoubtedly, Pinterest appears to be heading in the right direction, particularly when contemplating future possibilities and the chance to expand into untapped markets. Now, the key is for Pinterest to harness all this attention, boost conversions, and grow through different avenues ⬆️ Get the full release here 👉 https://ow.ly/HAUV50Q2qyZ #digitalmarketingupdates #pinterest #pinterestupdates

I might regret posting this because it’s my best tactic after six years of working with Pinterest ads. 😂 The biggest complaint of advertisers is Pinterest having a funny attribution window. Performance marketers make fun of the 30-day click and 30-day view Pinterest uses. Cost caps have changed this dramatically. 😳 First of all, it allows me to stop the bleeding if an ad is not performing. 😷 Second, it makes the Pinterest algorithm actually find people who are likely to buy. Not only that, but they are actually clicking and buying with a profitable ROAS. That’s a lot for Pinterest. 😅 For complete transparency, I’m still testing them, but I’m now applying them with a third client. Oh, and the performance was actually measured under Triple Whale total impact. I’m so bullish on this that I changed my compensation with prospective clients to a percentage of profit. What are your thoughts on cost caps?

An interesting fact regarding Pinterest that even I wouldn't have expected. According to Piper Sandler, 3% of teenagers name Pinterest as their favorite application, compared to around 2% previously. That's a pretty high number when you look at all the other available apps. Other contributing factors to their 'Many Ways to Win' note: 🚀 Enhancements to advertising products 📈 A positive turn in growth trends, 🤝 The development of strategic partnerships with major players like Amazon and Google It's gaining access to a broader audience and new opportunities in the digital advertising space. Maybe it's time your brand should invest in some Pinterest Ads? KingPin Services - Pinterest Ad Agency #partnerships #genz

What is Pinterest's business strategy? Pinterest makes its money via advertising, specifically, promoted pins. These promoted pins are ads that look similar to user-generated pins (posts). The company has integrated a “buy it” button which permits users to buy pinned products directly from Pinterest, rather than visiting a separate merchant site. #pinterest#digitalmarketing#pinterestpin#Pinterestboard#pinterestmarketing https://lnkd.in/gY_MgAHa All reactions: 1 Ratna Akter