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📣 Hot off the press! We followed up our February research with a study to better understand consumers' evolving definition of #primacy. You'll be fascinated with what we found. 🔎 ? Why are consumers switching #banks more frequently? ? Do expectations for #banking relationships differ across #generations? ? Is the entire banking industry failing to deliver on customer #experience? 👇 Download our infographic: https://lnkd.in/eTKRrhED

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