“Aggressive driving is carried out with the deliberate intent to cause harm.” Pioneer scholar Chenxu offers this definition as a way of framing his study and differentiating its subject from risky driving and road rage. Aggressive driving behaviors include tailgating, obscene gesturing, and running red lights. Chenxu’s study is a limited, preliminary experiment to discover if targeted advertising can change drivers’ attitudes or intentions about their own aggressive driving. He designed a scenario that was “deemed believable and effective in inducing frustration,” and then created five ads to try to persuade drivers to drive more responsibly: one unframed, two gain-framed, and two loss-framed. None of the ads was persuasive in changing two of the attitudes that he tested: drivers’ attitudes toward aggressive driving and their evaluation of the ads. However, one gain-framed ad designed to show the removal of an undesirable outcome (a video ad showing a fatal crash involving the driver, a passenger, and other road users) was most persuasive in changing viewers’ intentions to drive aggressively. Chenxu concludes by noting that governments might move beyond regarding advertising solely as the province of marketers selling products, and instead consider it a low-cost option for increasing road safety. To learn more and to read Chenxu’s research paper, click on the link in our profile and select “The Pioneer Research Journal,” 2023 edition. #Research #Business #Marketing #Psychology #Driver
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🎬✨ **Experience the Power of Innovative Advertising !** ✨🎬 Volkswagen just pulled off one of the most memorable cinema pranks ever, and it's not just about the laughs. This brilliant ad campaign captivated an entire audience and delivered a powerful, life-saving message. Volkswagen stunned an entire cinema audience with a brilliantly crafted ad that started as a prank and ended with a powerful, life-saving message. Imagine sitting in a cinema, engrossed in a film, when suddenly you're part of an unexpected yet incredibly poignant lesson. As the movie played, the unexpected happened. Suddenly, the audience’s phones buzzed, and as they glanced down, the screen transformed, simulating a car crash from a driver's perspective. The message that followed was both shocking and vital: Volkswagen's ad highlighted a sobering reality: **Mobile use is now the leading cause of death behind the wheel.** 🚗📱 This isn't just creative marketing—it's a call to action. A reminder for all of us to stay focused and safe on the road. This innovative approach did more than just entertain—it struck a chord, making each person reconsider their habits on the road. Volkswagen not only demonstrated creativity but also showcased the responsibility that comes with influence and advertising power. 🌟 Key Takeaways: *Creativity with Purpose: This campaign wasn't just about catching attention; it was about making a meaningful impact. *Public Awareness: Highlighting the dangers of mobile use while driving can save lives. *Engagement: Turning a regular movie outing into an unforgettable, thought-provoking experience. Hats off to Volkswagen for merging creativity with critical public safety messages. This is a stellar example of how innovative marketing can drive social change.Let’s all take this message to heart. Stay focused, stay safe, and let’s make our roads safer for everyone. 🙌 👏Kudos to Volkswagen 👏 👏 #Volkswagen #Innovation #MarketingMasterpiece #CreativeAdvertising #RoadSafety #DriveSafe #PublicAwareness #BrandImpact
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There's been a #economicindicator that's stood the test of time. #Consumers will tell you if your #product or #service is a hit. No matter of #advertising or #marketing or #PR can convince them otherwise. Now, introduce the #government who thinks they can "force" people to purchase what they want them to. They try by eliminating the choice customers prefer. What's amazing, is industry leaders are complicit in helping the government at the expense of what their customers cry out for. So, are we heading for a time where the government controls what we drive, what we eat, what we cook on, what our children are taught in school, or the news we consume? This won't end well. https://lnkd.in/gvcGsR5g
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Vice President of Claims | Operations and Change Management Leader | Member Service and Employee Engagement Advocate | Speaker, Coach, and Mentor
Show of hands: Who’s ever bought a new car and had the itch to see just how fast our new baby can go? Vehicles are safer than they’ve ever been. And while reliability and safety features are key selling points, many carmakers rely on advertising speed to make sales. In fact, performance is a theme in 40% of modern automobile ads. Unfortunately, speed kills. The latest report from the Insurance Institute for Highway Safety / Highway Loss Data Institute shows that more than 300,000 people are injured and more than 12,000 die in speed-related car crashes each year in the U.S. What do you think—does advertising contribute to a change in driving behavior? #DriverSafetyTips #AutoInsurance #AutoClaims #AutoAdvertising #DriveSafely
Depictions of dangerous speeds in auto ads undermine progress on safety
iihs.org
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🤖🤖 🤖🤖 If #innovation is your love language in advertising, this case study will be of interest to you. Nickelytics partnership with Ad Council for the Pets and People Together campaign utilized Kiwibot delivery robots as an advertising medium. They made a lot of buzz in DC. Learn more Pets and People Together Campaign Case Study - Nickelytics 🔗 in the comments #theyearoftherobot #businessinnovations #oohadvertising #oohads #marketing #outofhomeadvertising
Pets and People Together Campaign Case Study - Nickelytics
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FastChat: How to Turn Today's Used Car Shoppers into New Car Buyers A video interview highlighting Autotrader's New Car Boost http://spr.ly/6045dUOU1 #Automotive #AutomotiveTechnology #IndustryNews
How to Turn Today's Used Car Shoppers into New Car Buyers - Fast Chats
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🚗🚀 How are marketing agents and dealership management missing this essential need to engage with potential customers? Chat and texting options on websites don’t cut it. It’s a waste of ad spend, kept around because they think it’s necessary. But there’s a better way! 📱 Cars Buy Text has the answer. We’ve discovered that consumers prefer to text from all advertising platforms. It’s on TV ads, politicians are using it, and so should car dealerships. For pennies in ad spend compared to what you’re spending now, you need Cars Buy Text. We’ve generated over 1 million text-ups! Reach out and I’ll hook you up! #CarSales #Marketing #AutoDealers #TextMarketing #CustomerEngagement 🚗📲
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Marketing & Digital Transformation Specialist - Data-Driven - Passionate about CX and Customer Journey
We often hear retailers say they're struggling to source high-quality, used vehicles to fill their forecourts and that finding the right stock is an ongoing challenge. At Marketing Delivery we encourage our clients to think tactically, tucking marketers in with their buyers to understand exactly what stock they want before they hit send on that email campaign or publish that social post! By bringing these teams together, there are some really creative ways that you can find stock to suit your needs. Read our three top tips here: https://mkdel.co/4b7dTDZ #wewantyourcar #usedcars #automotivemarketing #usedcarbuyers
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What is the connection between orange juice's portrayal in movies and its role in marketing? 🧐 Discover why this drink is a recurring feature on the big screen and how marketers cleverly use its image to capture consumers' attention - watch my video to uncover the secrets behind orange juice's presence in cinema and its influence on marketing strategies! 🍊😉 #deebaajmc #marketingstrategy #marketingstrategyconsultant #marketingstories
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"I was so impressed by this level of customer service and personalization that it inspired me to work on something similar within my own industry." Find out what Joe Cashen's talking about in today's MAPS interview: https://lnkd.in/e_xAGaG2 #Marketing #Communications #Reputation #ConsumerInsights #CustomerExperience
Joe Cashen, Nissan North America | MAPS
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Share this post from Independent Insurance Agents and Brokers of America to market your agency's brand and show clients how you support the cause to stop distracted driving. ⤵️ #isgunited #insuranceindustry #insuranceagency
April is Distracted Driving Awareness Month. Now is a great time to highlight the importance of safe driving. Trusted Choice has customizable marketing materials available to share with your customers. Browse the selection here: https://hubs.la/Q02srT-n0
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