Piovan Asia Pacific reposted this
Today begins the process of simplifying the PiovanGroup brand architecture, with the aim of improving brand equity and strengthening the Group's identity. Costante Piovan founded his namesake company in 1934, which, 90 years after its founding and 60 years after entering the polymer sector, is a leader in an increasingly complex global market. The strengthening of the brands' connection with PiovanGroup will allow the Group's identity to be strengthened, while respecting the history of each brand, and to speak clearly and directly to stakeholders in different areas of the world. Read more about what actually changes here: https://lnkd.in/d23Vxci8 #PiovanGroup #BrandConsolidation #NewBrandArchitecture
Congratulations to the Piovan group for this important initiative! It is exciting to see how PiovanGroup is consolidating its brand architecture on its 90th anniversary since its foundation. This simplification will strengthen the group's identity and enhance its brand reputation. This step forward is a demonstration of PiovanGroup's commitment to understanding and meeting the needs of its customers, as well as driving continuous innovation and creating value! At SELASALES - Maquinaria Internacional para la Industria del Plástico, we are thrilled to continue witnessing the success and growth of PiovanGroup in the coming years. #PiovanGroup #branding #90years #innovation #growth #thermalcare