Pirelli’s Post

I am very proud to share you this article about our project on FSC tyres for Formula 1. We have reached the important goal to mix together the maximum performances of the Formula 1 tyre with the sustainability assessment. This is the demonstration that, working in a proper way, the top targets for a product and the respect for the environment are not either/or things. This is a small but important step in the right direction. #pirelli #formula1 #FSC #tyres

🚴♂️🌍 Expansion of Pyrum rCB in Schwalbe's Tire Range 🌍🚴♂️ One year after the bicycle tire manufacturer Schwalbe - Ralf Bohle GmbH introduced the world's first circular tire using Pyrum rCB, the use of rCB in tire production has massively expanded. From now on, 70% of all Schwalbe tires will be made from Pyrum rCB. In the recycling system, we handle the recycling of the tires. The recovered carbon black is sent back to Schwalbe to manufacture new bicycle tires. The rCB fully replaces fossil industrial carbon black in the production of new tires without compromising quality and simultaneously saving 80% CO₂ equivalent. Due to its versatile applications, rCB is now also used in Schwalbe's high-end tires for road bikes, gravel bikes, mountain bikes, as well as city and cargo bikes. Felix Jahn, Head of CSR at Schwalbe, stated: "This is another milestone on our path of ecological responsibility. Through intensive research and development work, we have managed to switch to rCB use without compromising the quality and performance of our tires. This is always our top priority when using recycled materials." Pascal Klein, CEO of Pyrum Innovations AG, added: "It's gratifying to see how our rCB is gaining importance in sustainable tire production. That already 70% of Schwalbe's range is made from our rCB not only proves the quality of our product but also shows that great things can be achieved with a lot of commitment and collaboration." To date, 940,000 bicycle tires have already been recycled and reintroduced into the cycle. Schwalbe is already intensively researching to use rCB for the entire range of their tire production in the future. ♻️🚴♀️🌱 #Sustainability #CircularEconomy #Recycling #Innovation #CarbonBlack #PyrumInnovations #Schwalbe #EcoFriendly #Cycling #GreenTech

Do you know what goes in the recycling bag or recycling program in your region? 🤔 You might be surprised to learn that different materials are accepted in different areas and that some plastics you think are recyclable are not. 😮 Watch the video to learn more about the reality of recycling and how we can help you avoid wish cycling and become a zero-waste business. 🌎 #recycling #plasticrecycling #wishcycling #zerowaste #rewaste

Completed the #aramco #sustainability awareness program #circulareconomy #recycling #sustainability

Today is #CleanupAustraliaDay Australia is a naturally breathtaking country, and we’re keen to keep it that way! Did you know that Australians use and discard around 3.4 million tonnes of plastic annually? And in particular, a crazy 25,000 tonnes of that waste is comprised of one particular culprit… Baby Wipes! Whilst many cyclists turn to Baby Wipes to maintain a spotless bike, what is the true cost? Fortunately, there’s another solution that both your bike and the environment will love you for! We are proud to have created the first bike-cleaning wipes that are 100% compostable and plastic-free. 🔗Intrigued? Check out our recent blog, where we compare Baby Wipes VS Bikey Wipes: https://lnkd.in/gTVw5i29 Let's pedal together towards a greener future! #BikeyWipes #cycling #singlewasteplastic #environmentalsustainability #caringforourplanet #plasticfree #BabyWipes

Circular Economy: Racing Tyres Become Forklift Tyres 🏎🚜 Continental are recycling their Extreme E racing tyres into forklift tires, utilising recovered carbon black in their production process 🌐 By aiming for 100% sustainable materials in tyres by 2050, they're reducing CO2 emissions and embedding circularity into their processes 👏 “We are in no doubt that cutting-edge and highly efficient pyrolysis processes will make an important contribution to increasing sustainability in the tyre industry,” says Matthias Haufe, Head of Material Development and Industrialisation at Continental Tyres 💬 Read all about this, as well as more detailed breakdown of the process itself by clicking the link below ⬇ https://lnkd.in/eHjdAP4C #CircularEconomy #SustainableTech #TyreIndustry #Continental #ExtremeE #Automotive

https://lnkd.in/eFMZ7xS2 - All the tyres 🛞 supplied by Pirelli to the pinnacle of motorsport are FSC™-certified; - This is a non-governmental and multi-stakeholder organisation that's the world leader for sustainable management of forests 🌳; - An international recognition that certifies the sustainable management of materials of forest origin; - This certification guarantees that plantations 🌱are managed to preserve biodiversity, local communities are helped, and support for the local economy is also ensured (while ensuring that natural rubber production doesn't cause deforestation). - Companies that obtain FSC™ certification have to follow strict environmental, social and economic guidelines.

Looking to ditch the plastic guilt on the course? Both recycled and biodegradable golf balls offer eco-friendly options, but here's why biodegradable might be your hole-in-one for the planet: ➡️Biodegradable balls break down naturally, minimizing the risk of microplastics polluting our waterways and harming wildlife. Recycled balls, while great for reducing waste, don't disappear after a lost shot. ➡️Biodegradable technology is catching up! While some recycled balls might show wear and tear, new biodegradable options offer surprising distance and feel for casual golfers. ➡️Biodegradable balls represent the cutting-edge of sustainable golf. As technology advances, expect even better performance without sacrificing the environment. If you're a casual golfer who prioritizes sustainability, biodegradable balls are a great option. Consider factors like performance needs, budget, and brand reputation before choosing. #biodegradablegolfballs #gogreen #sustainablegolf #EcoFriendlyGolf #PlasticFreeGolf #golfing #golftips #golfstagram #ecogolf #ecogolfing #ecogolfballs

Adelaide Study: enhancing stewardship in Australia's automotive industry – https://lnkd.in/dJ6Mrxab #tirerecycling #tyrerecycling #tyrerecovery #recyclingbusiness #recycling #circulareconomy #sustainability #rubberrecycling

Adelaide Study: enhancing stewardship in Australia's automotive industry – https://lnkd.in/dz7z8nBM #tirerecycling #tyrerecycling #tyrerecovery #recyclingbusiness #recycling #circulareconomy #sustainability #rubberrecycling