๐ฅ ๐๐ ๐ฐ๐ถ๐๐ถ๐ป๐ด ๐ก๐ฒ๐๐ ๐ณ๐ผ๐ฟ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฒ๐ฟ๐ ๐ผ๐ป ๐ง๐ถ๐ธ๐ง๐ผ๐ธ! ๐ย Yesterday, August 22nd, TikTok rolled out the Search Ads Toggle, a game-changing feature that allows us to connect with users in a whole new way. ๐ ๐ช๐ต๐ ๐ถ๐ ๐๐ต๐ถ๐ ๐ฎ ๐๐ถ๐ด ๐๐ฒ๐ฎ๐น? TikTok isn't just about viral videos anymore - it's also becoming a go-to for search. A recent study found that 58% of TikTok users discover new brands and products - 1.5x more than on other platforms! ๐ ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ-๐๐ฟ๐ถ๐๐ฒ๐ป ๐ฅ๐ฒ๐๐๐น๐๐ TikTok's internal research reveals that 70% of ad groups with the Search Ads Toggle "ON" see more efficient performance compared to those without it. ๐ ๐ช๐ต๐ฒ๐ฟ๐ฒ ๐ฎ๐ฟ๐ฒ ๐ ๐ ๐๐ฑ๐ ๐ฆ๐ต๐ผ๐๐ป? Your ads will seamlessly blend into search results. Once clicked, they will offer the same experience as in-feed content, keeping users intrigued. ๐ค ๐ง๐ผ๐ด๐ด๐น๐ฒ ๐ข๐ก ๐ผ๐ฟ ๐ข๐๐? The Search Ads Toggle is automatically set to "ON" when creating new ad groups. According to TT, we can easily control the toggle, activating it mid-campaign creation. However, this is not the case for already active ad groups (๐ฃ๐ฆ๐ง๐ฐ๐ณ๐ฆ ๐ต๐ฉ๐ฆ ๐ณ๐ฐ๐ญ๐ญ๐ฐ๐ถ๐ต) with 'Automatic Placements' in place (๐ด๐ต๐ช๐ญ๐ญ ๐ญ๐ฐ๐ฐ๐ฌ๐ช๐ฏ๐จ ๐ง๐ฐ๐ณ ๐ง๐ถ๐ณ๐ต๐ฉ๐ฆ๐ณ ๐ค๐ญ๐ข๐ณ๐ช๐ง๐ช๐ค๐ข๐ต๐ช๐ฐ๐ฏ ๐ฐ๐ฏ ๐ต๐ฉ๐ช๐ด ๐ฐ๐ฏ๐ฆ). ๐ ๐๐ฎ๐๐ฎ-๐๐ฟ๐ถ๐๐ฒ๐ป ๐๐ป๐๐ถ๐ด๐ต๐๐ We, advertisers, are now able to dive into more granular performance metrics within the 'custom reports' tab & fine-tune our strategies for optimal outcomes. Are you already testing out this new feature? Source: https://lnkd.in/dTQ36A3B Admiral Media - Performance Marketing & Growth #TikTokAds #SearchAdsToggle #DigitalMarketing
Pedro Ariasโ Post
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TikTok just announced the launch of #TikTokOne & #TikTokSymphony under #TikTokWorld - two new creative solutions that aim to ease content production challenges ๐ TikTok One: Combines the best features of the TikTok Creative Exchange, TikTok Creative Challenge & TikTok Marketplace into one single product: ๐ Search for trends ๐ฏ Find creators ๐น Find production partners ๐ Measure campaign success TikTok Creative Symphony: AI-powered virtual assistant. Helps you with the creative process from start-to-finish: โ Write scripts for videos ๐ Generate videos โป Iterate on existing creatives ๐ก Gather ideas from the best performing TikToks In short, TikTok is doing an effort to consolidate its creative solutions (which are now spread throughout their website), making them more accessible and organized for us (anything that saves time is greatly appreciated ๐ ). I am personally pretty excited to test them both ๐ฅ ๐ฅ ๐ฅ I've been using quite a lot in the past year the TikTok Creative Exchange and TikTok Creative Challenge, and both of them (with their pros and cons), are great solutions for brands with limited budgets. I hope that TikTok One is the final step to access all available solutions in a more seamless way (it looks like TikTok Trends and additional features will also be included). On the other hand, it looks like TikTok Symphony comes to replace great part of the current TikTok Creative Center (while further developing generative AI). Knowing how time-consuming and expensive creating great TikTok content is, I am curious to explore what it will have to offer. However, I remain cautious on first releases, as these AI solutions often require time to reach their full potential (TT's video editor, script generator, top ads, etc. will be included within this solution). Only time will tell if TikTok has finally addressed the biggest pain point for advertisers and marketers: Effective and efficient TIKTOK creative production ย ๐จ ๐ฑ Both solutions are yet to be released, but you can find more information or join the waitlist here ๐ https://lnkd.in/dRFc3zGu
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Last month, I had the pleasure of attending my first GrowBoat.io event, sponsored by Admiral Media - Digital Marketing & Growth, CleverTap & AppMagic. It was a blast! โต๐ฅ We spent an enjoyable and unique day sailing along Barcelona's shores with some of the brightest minds in the mobile app industry. The day concluded with a delicious dinner in the heart of Barcelona, where we exchanged ideas, had fascinating conversations, and met interesting professional from all over the world. Thanks to everyone involved, and I look forward to seeing you at the next edition! ๐ ๐ #GrowBoat #AppMarketing #PerformanceMarketing
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Another happy client added to the records ๐ ๐ฅ Itโs been a great pleasure working alongside such talented professionals in the media buying industry as Natalie Christy, Nyakallo Matikinca & Asiki. Together with my colleague Juan David Gutiรฉrrez Olarte, weโve achieved outstanding results on the Mr D app, South Africa's leading online delivery platform. Thank you for the kind words, and I wish you all the best for the second half of 2024 ๐ #UserAcquisition #PerformanceMarketing #MobileApps
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We are just two days away from the next GrowBoat event in Barcelona, featuring the Admiral Media - Performance Marketing & Growth & CleverTap teams โต And we have great news if you haven't signed up yet! A spot has opened up due to a dropout ๐ If you'll be in Barcelona this Thursday, don't miss your chance to register here: https://lnkd.in/dcJ5KT5p #GrowBoatBarcelona #AppMarketing
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nice one, looking forward to some initial results!