Pedro Arias’ Post

TikTok just announced the launch of #TikTokOne & #TikTokSymphony under #TikTokWorld - two new creative solutions that aim to ease content production challenges 🚀 TikTok One: Combines the best features of the TikTok Creative Exchange, TikTok Creative Challenge & TikTok Marketplace into one single product: 🔍 Search for trends 👯 Find creators 📹 Find production partners 📈 Measure campaign success TikTok Creative Symphony: AI-powered virtual assistant. Helps you with the creative process from start-to-finish: ✍ Write scripts for videos 🎞 Generate videos ♻ Iterate on existing creatives 💡 Gather ideas from the best performing TikToks In short, TikTok is doing an effort to consolidate its creative solutions (which are now spread throughout their website), making them more accessible and organized for us (anything that saves time is greatly appreciated 😅). I am personally pretty excited to test them both 🔥 🔥 🔥 I've been using quite a lot in the past year the TikTok Creative Exchange and TikTok Creative Challenge, and both of them (with their pros and cons), are great solutions for brands with limited budgets. I hope that TikTok One is the final step to access all available solutions in a more seamless way (it looks like TikTok Trends and additional features will also be included). On the other hand, it looks like TikTok Symphony comes to replace great part of the current TikTok Creative Center (while further developing generative AI). Knowing how time-consuming and expensive creating great TikTok content is, I am curious to explore what it will have to offer. However, I remain cautious on first releases, as these AI solutions often require time to reach their full potential (TT's video editor, script generator, top ads, etc. will be included within this solution). Only time will tell if TikTok has finally addressed the biggest pain point for advertisers and marketers: Effective and efficient TIKTOK creative production  🎨 📱 Both solutions are yet to be released, but you can find more information or join the waitlist here 👉 https://lnkd.in/dRFc3zGu

Last month, I had the pleasure of attending my first GrowBoat.io event, sponsored by Admiral Media - Digital Marketing & Growth, CleverTap & AppMagic. It was a blast! ⛵💥 We spent an enjoyable and unique day sailing along Barcelona's shores with some of the brightest minds in the mobile app industry. The day concluded with a delicious dinner in the heart of Barcelona, where we exchanged ideas, had fascinating conversations, and met interesting professional from all over the world. Thanks to everyone involved, and I look forward to seeing you at the next edition! 😉 🚀 #GrowBoat #AppMarketing #PerformanceMarketing

Another happy client added to the records 😃 🔥 It’s been a great pleasure working alongside such talented professionals in the media buying industry as Natalie Christy, Nyakallo Matikinca & Asiki. Together with my colleague Juan David Gutiérrez Olarte, we’ve achieved outstanding results on the Mr D app, South Africa's leading online delivery platform. Thank you for the kind words, and I wish you all the best for the second half of 2024 🚀 #UserAcquisition #PerformanceMarketing #MobileApps

We are just two days away from the next GrowBoat event in Barcelona, featuring the Admiral Media - Performance Marketing & Growth & CleverTap teams ⛵ And we have great news if you haven't signed up yet! A spot has opened up due to a dropout 👀 If you'll be in Barcelona this Thursday, don't miss your chance to register here: https://lnkd.in/dcJ5KT5p #GrowBoatBarcelona #AppMarketing