Pitch CMO Summit 2024’s Post

Every great business is built on a foundation of values—principles that guide decisions, inspire innovation, and foster lasting relationships. At Iyaad Perfumes Pvt Ltd, our values are the compass that directs our journey, helping us navigate the complexities of the market while staying true to our mission. For us, it’s about more than just creating exceptional products; it’s about creating meaningful experiences for our customers, and making a positive impact on the world around us. When your values are clear, your path forward is certain. What core values drive your business? Let’s explore how staying true to our principles can lead to long-term success. #CoreValues #BusinessLeadership #Innovation #CustomerExperience #IyaadPerfumes

**🚀 𝗖𝗿𝗮𝗳𝘁𝗶𝗻𝗴 𝗮𝗻 𝗜𝗰𝗼𝗻: 𝗢𝘂𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝘄𝗶𝘁𝗵 𝗕𝗮𝗸𝘁𝗮𝗿𝗿** Proud to share our recent project at BB Consultants, where we had the privilege of working with Baktarr, a brand deeply rooted in Indian culture while embracing modernity. 🌟 **𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽:** Parv Patel, the driving force behind Baktarr, envisioned a brand that blends tradition with contemporary trends, creating a bridge between the past and the future. 🎯 **𝗢𝘂𝗿 𝗠𝗶𝘀𝘀𝗶𝗼𝗻:** As a team, we at BB Consultants—Anugyaa Shrivastava, Lakshmana Murty Ayalasomayajula,Nikitha Shetty, Pratham Rana, and Priya Shetty —were committed to empowering Baktarr by blending its rich cultural heritage with modern strategic insights. Our goal was to ensure that Baktarr not only survives but thrives in today’s competitive market. 📈 **𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀:** From building a compelling brand narrative to establishing a robust online presence, our recommendations were designed to solidify Baktarr’s market position while staying true to its roots. We focused on creating value through authenticity, luxury, and quality, ensuring that Baktarr resonates with a generation eager to embrace their cultural identity through fashion. 💪 **𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 & 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀:** Like any journey, there were obstacles—building brand identity, defining market positioning, and creating a seamless sales strategy. But with challenges come opportunities to innovate, and we were excited to help Baktarr navigate these hurdles. 🎉 **𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲:** With a clear vision and a solid foundation, Baktarr is poised to become a beacon of authenticity in the fashion world, elevating Indian culture through its unique and luxurious offerings. A big shoutout to the entire team for their dedication and creativity. Here’s to many more projects that blend tradition with modernity and make a lasting impact! Masters' Union MasterCamp #Branding #Consulting #Fashion #CulturalHeritage #Innovation #Strategy

There might be tough days as an entrepreneur but oh boy the good days are worth savoring!! 😊 Getting to meet and work with people like Bal Krishna Joshi is one of them. Recently I had the pleasure of conducting a brand strategy workshop with the Xuno team and the energy was contagious. Cannot wait to see the impact that is envisioned 👏🏽👏🏽 #brandstrategy #growthconsulting

AND AGAIN WE DID IT! Similasan AG once again honoured as #MostTrustedBrand! What an honour to work for a #Swiss brand that inspires such #confidence!   The independent brand study "Trusted Brand" used by #ReadersDigest has been conducted since 2001. It is one of the largest and best-established consumer studies in Europe. In Switzerland, 2'300 consumers were surveyed. All questions about the brands were asked in an unsupported manner, i.e. without specifying names. In 15 product categories, participants spontaneously named the brand that they personally trust the most and would recommend to family or friends. A total of 1984 brand terms represent the strong competition for consumer favor. Similasan is once again at the top of the podium in the #Natural #Remedies category! Great result! #unterwegsfürsimilasan #similasanfamily #Similasan https://lnkd.in/gFgA7R3g

Behind the scenes of building India's biggest brand with Sukhleen Aneja on BarberShop with Shantanu I recently watched an episode of The BarberShop with Shantanu Deshpande, Sukhleen Aneja, former CEO of Good Glamm Brands and a veteran in brand management from companies like HUL and L’Oreal, shares her extensive insights on brand building and personal development. Key Takeaways from the Discussion: Evolution of Brand Building: Sukhleen discusses how brand building has transformed over her 20+ year career, emphasizing the importance of trust and consistency in brands, which remain unchanged despite the evolving market dynamics. Startup Insights: She highlights critical factors that shape startups, including the necessity for founders to embrace challenges and maintain a clear vision. Experiences at Lakmé and Durex: Sukhleen shares her journey with Lakmé, detailing an innovative experiment that reshaped consumer perceptions of makeup. She also explains what sets Durex apart in a competitive landscape, particularly its focus on relatability and word-of-mouth marketing. Work-Life Balance: Reflecting on her personal journey, she discusses the importance of finding a balance between professional ambitions and personal life, advocating for women to pursue their careers passionately. Advice for Future Generations: Sukhleen encourages young professionals to be ambitious and to cultivate their unique visions, stressing that success is often built on resilience and adaptability. This conversation not only sheds light on the intricacies of brand management but also serves as an inspiration for aspiring entrepreneurs and professionals aiming to make their mark in the industry. https://lnkd.in/gny2TxnG

Meet Ankit Awasthi at #IndoIntertex, Stall F1 in Hall B2 from March 20–23 in Jakarta, Indonesia. Learn more about how Solvei8 is the partner of choice for driving large scale manufacturing excellence projects for #Indonesia

In a world where innovation is the linchpin of success, understanding and managing it becomes crucial. At Orah Nutrichem Pvt. Ltd., we champion this through our Innovator's Mantra, a comprehensive blueprint that begins with a customer-centric focus, ensuring our innovations align closely with customer needs. We foster a culture of creativity and collaboration, encouraging out-of-the-box thinking and a continuous flow of ideas. Adopting a culture of innovation offers profound benefits for both the organization and its culture. This culture nurtures continuous improvement, collaboration across functions, and a proactive approach to problem-solving. For the organization, it can lead to breakthrough products and services, improved market competitiveness, and increased customer satisfaction. Culturally, it contributes to a dynamic, engaging, and fulfilling work environment where ideas thrive and employees are empowered to innovate. #Innovation #Culture #customercentricity #designthinking #designforgood #problemsolving #creativity

Case Study: Eternia by Hindalco, Aditya Birla Group Last week, we had the privilege of sitting down with Chandan Agrawal from Eternia Windows (Hindalco, Aditya Birla Group) to understand how his sharp acumen helped marry exquisite craftsmanship with business fundamentals. Get behind the scenes now to see how the journey unfolded! When Eternia approached chlorophyll in 2020, it was largely seen as a B2B player with negligible B2C presence. Eternia wanted chlorophyll to reimagine and recast the brand, and launch it as a consumer brand. Accepting the challenge, chlorophyll employed its proprietary six-step brand definition process to arrive at a sharp brand core. This was then translated into a memorable brand ideantity™️, which was followed up with clutter-breaking communication campaigns and striking brand assets. The Eternia-chlorophyll partnership continues to evolve and grow deeper! To read all about it, visit https://lnkd.in/gYcstTQv

Behind every successful brand lies a story of evolution and innovation!   The story of Odaana takes a surprising turn with a bold new packaging redesign. But what sparked this transformation?   Read the full article where we are featured in ADGULLY to uncover the answers.  https://bit.ly/3z9ddBp   #HVL #Odaana #HalderVenture #100YearsOfExcellence

AJIO Presents THE BIG BRAND THEORY Episode 6 Ft. GAP Watch Parag Dani, the CEO Gap India talking to us about the iconic brand's history, the love it gets from celebs across the globe, and much more! #TheBigBrandTheory #AjioXGAP #AjioLove #HouseOfBrands