Placer.ai’s Post

We're in the news! 🤩 Yep, you heard it! Once again, we're making waves in the retail industry! Claire wrote an informative article on Retail Insight Network, part of GlobalData Plc, with expert insights from our CEO and Co-founder, Christian 📝 The focal point of this piece revolves around the theme of "Live Shopping and the Modern Consumer" and delves deeper into important questions like: ✅ Why retailers should incorporate live shopping into their marketing budgets ✅ Which social media platform has the most success with live shopping and why ✅ How live shopping can cater to the attention economy of modern shoppers If you haven't laid eyes on this knowledge piece yet, you're missing out! Luckily, we got the finished article ready for you down below 👇 #news #liveshopping #livesales #business #marketing

🚀 Ready to transform your digital landscape? Say goodbye to data silos and open the door to limitless possibilities with Occtoo!✔️ 💡 In today's article, our CTO - Jimmy Ekbäck, explores the challenges that retailers encounter on a daily basis and uncovers the solution they should be considering. 🏁 It's a must-read for anyone looking to stay ahead in the fast-evolving world of digital retail. Read the article for insights that will reshape your perspective on data management and drive your business to new heights. 👉🎯 https://hubs.li/Q02gKXkY0 #DigitalInnovation #CXTransformation #RetailTech #XDP

🚀 Ready to transform your digital landscape? Say goodbye to data silos and open the door to limitless possibilities with Occtoo!✔️ 💡 In today's article, our CTO - Jimmy Ekbäck, explores the challenges that retailers encounter on a daily basis and uncovers the solution they should be considering. 🏁 It's a must-read for anyone looking to stay ahead in the fast-evolving world of digital retail. Read the article for insights that will reshape your perspective on data management and drive your business to new heights. 👉🎯 https://hubs.li/Q026d3vh0 #DigitalInnovation #CXTransformation #RetailTech #XDP

💡 Thriving Amid Digital Changes: Change is constant, and adaptation is key! Bunn Brands keeps you ahead of the curve by helping you pivot your strategy based on data insights, ensuring your marketing efforts remain effective and efficient. Discover more at bunnbrands.com #MarketingStrategy #BunnBrands

When out shopping, have you ever stopped dead in your tracks to further inspect an eye-catching product? You are not alone. But why did that specific product catch your eye? Why was it intriguing enough for you to stop and examine? The short answer is an excellent execution of Packaging Principles. We compiled shopper insights—including eye-tracking technology data—into one comprehensive guide to help you learn how to maximize packaging design for the multifaceted role it plays in consumer behavior. Download it for free: https://hubs.li/Q01pHYgt0 #ExplorerResearch #ShopperInsights #EyeTracking #PackagingDesign

📣Retailers: Here’s how to define a mutually beneficial value exchange Did you know? 🔍 84% want brands to be more open and transparent about the information they collect and how they plan to use it. 🔍 92% of customers would still hand over their data to a brand for the right reasons or benefits So, contrary to how the media portrays, consumers are happy to share their data… ❌ BUT they want to get something back from it. Let’s delve into exactly how brands can master the art of value exchange and encourage today’s customers to share their personal information 👇 https://lnkd.in/gMiN2NKn #retailmarketing #ZeroPartyData #datacollection #consumerinsights

Great article from Chris Ciompi! #RetailMediaNetworks are potentially the big winner in the death of the cookie. There are several tailwinds for retailers who already have a ton of zero and first-party data. The margins on ads placed on owned content are ~30 points higher than on third party sites. Moreover, they are well positioned to be a valuable source of second-party data. The best way to capitalize on this is to increase traffic on owned destinations online and in-store (for example with our Next Best Basket personalized flyer). However, I think we will also see an expansion of partnerships between retailers and other sites as they work through identity resolution without cookies.

How do global brands like HGTV and PepsiCo. engage mass audiences? How does multi-national retailer Smartbox use Zero Party Data experiences to lift engagement and revenue by 60%? How does a three-person marketing team at a global sporting goods brand build a database of nearly 1 million consumers using value exchange experiences? These questions are answered in the webinar below with more examples from some of the biggest brands in the world. No matter your industry or size these are insightful, actionable insights that you could start to implement immediately within your own relationship marketing strategy. Also including: Zero-Party Data: What is it and why is it valuable to brands? How do you develop a meaningful value exchange with your customers? What are the best practices for storing data while using it in real-time? How are some of the most Globally recognised Brands creating hyper-personalized experiences? https://lnkd.in/eCn-QmVs #relationshipmarketing #loyalty #zeropartydata #personalization

J. Andrew Petersen, associate professor of marketing, was quoted in a CGT - Consumer Goods Technology article about Shiseido laying the groundwork for a more comprehensive consumer analytics strategy and how brands approach and use consumer data. Read here: https://ow.ly/nVLk50PvlZi

The 5 Stages of Consumer Decision Making: Unveiling the Path to Purchase! From problem recognition to post-purchase evaluation. Mastering this process empowers businesses to connect with consumers at every step! #ConsumerDecisionJourney #SmartShopping #CustomerInsights"