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PSA: Black hair is NOT a niche! 🔊 Black women spend 4x more on hair than any other race. Yet, mainstream retailers still fall short. ↳ Offering limited range of products for Black hair. This leaves consumers with little to no choice ↳ But to rely on specialised or niche stores. This affects BILLIONS of black people (men and women). And the solution is pretty simple… 1) Expand product offerings. 2) Cater to the diverse needs of Black hair. 3) Create an inclusive shopping experience. It's time for change. That's not too much to ask. Who agrees? Photo credit 📸: Shedid & Parrish Ltd photo shoot (P.S. check them out, they're an amazing brand creating products for all curly and textured hair types)

Behind the scenes: I'm in Dallas Texas to speak at Jordan Gill's Make Your Mark: live conference AND to learn how to build inclusive people-first (life first) businesses. I hit the ground in Dallas on Friday, and that humidity hit my head even harder! I didn’t want to style my own hair so I came to DryBar for a “dry style”. I love this for me. And I love that DryBar is a salon founded by White Folks, and could be like every other White-owned Salon that can’t service African American clients because they don’t LEARN how to do our hair. But in every city I've been to, DryBar has had stylists of ALL RACES who can do Black Hair. In fact, one of the best hair days I’ve had was from a White Stylist. Which is unprecidented in my 40 years of getting my hair done. 20, even 10 years ago, this would have been unheard of. Did you know that Black stylists who braid have to get a cosmetology degree to braid in traditional African Styles, even though schools don’t teach our cultural techniques? And stylists of other races don’t have to learn how to care for Black Hair in order to get their professional license? Talk about inequity-in-action. Things have changed since I was kid, going to a White-led salon where no one could do my hair, even though they made the appointment. They had me walking out looking a whole mess. They promised inclusion, but it was empty words. What I know after 15 years in business and a lifetime of being Black Woman: Diversity, Equity and Inclusion doesn’t have to look like big campaigns, press statements, or store closures for a half day anti-bias training (see:Starbucks). It can literally be built in the DNA of your company, where all actions are guided by core values that inform your policies, decisions, hiring, and ongoing training to uphold diversity, equity, and inclusion and creates conditions for thriving. My firm, Wilson and Associates Consulting, can help you rebuild the DNA of your company culture so DEI, and your people, thrive. Let me know how we can we support you. Space for 1 in Q3. Now booking for Q1.

One way to personally influence economic equity for Black and African Americans, is to be intentional when spending money and support Black-owned businesses. Find a few things on this list that you buy a similar product to anyway, and try something new. When that one time purchase introduces you to something you love, you may keep buying throughout the year and become a repeat customer. Eventually, you'll start checking out other products from the company and making recommendations to your friends and family. And voila! Your personal buying power is helping Black-owned businesses (and their owners, employees, and family members) thrive all year long- not just during Black History month!

Fabric of Hair Investigates: In What Way Are Black Hairstylists, Makeup Artists and Creators, Really Being Supported? Hair, Beauty and Makeup are becoming an invaluable voice within major beauty brand markets. Or better put, is that invaluable voice finally being listened too? If a system doesn’t work for you or excludes you. Do you fix the system?, or build your own? The black hair and beauty industry is worth an estimated $2.58 billion, the button of power for the black consumer is projected to be a staggering $1.8 trillion in 2024 with black consumers spending six times more on hair care than other counterparts. It’s hard to fathom why so many huge companies chose to ignore that market by not involving consultants that know the buying power and needs of this community. This lack of support create a number of black hair and beauty entrepreneurs, who began to lovingly develop their own products, they themselves so desperately needed. Exhausted of being under-served or ignored. Propelled by the natural hair move movement, created product makers, service providers, influencers, hair an d makeup expert educators, knowledgable consumers, all intermixed in supporting a grassroots rejuvenation in the black hair makeup,beauty care, and plethora of industry cares. With this acceleration of business and development, we have seen black creators not only developing their own, but also taking on roles in predominantly non-black spaces and helping to regulate the industry at large. While it's some progress that these conversations are happening, it is important to note this is more so about dismantling generations of systems that have been put in place to keep Blacks out of the decision-making process. That mindset has to change right now in the present. There’s an exigency to be seen and heard in all parts of hair and beauty industries. Insistence to be a part of the decision-making process. Our voices and shared experiences are powerful, as-well we bring with us a overwhelming knowledge. This is not about condolences and just throwing investment here and there, it's about digging deep and really valuing us and our input into the hair and beauty industry marketplace. #eugenedavishair #hairexpert #marketing #beauty #beautyexpert #diversityandinclusion #fairmarket #equality #equalopportunities #equalopportunityemployer

You need to read out latest article! If you are suffering from breakage and you want some answers and recommendations on things you can do to treat it, check out the latest article on our blog.

Fabric of Hair Investigates: In What Way Are Black Hairstylists, Makeup Artists and Creators Really Being Supported? Hair, Beauty and Makeup are becoming an invaluable voice within major beauty brand markets. Or better put, is that invaluable voice finally being listened too? If a system doesn’t work for you or excludes you. Do you fix the system?, or build your own? The black hair and beauty industry is worth an estimated $2.58 billion, the button of power for the black consumer is projected to be a staggering $1.8 trillion in 2024 with black consumers spending six times more on hair care than other counterparts. It’s hard to fathom why so many huge companies chose to ignore that market by not involving consultants that know the buying power and needs of this community. This lack of support create a number of black hair and beauty entrepreneurs, who began to lovingly develop their own products, they themselves so desperately needed. Exhausted of being under-served or ignored. Propelled by the natural hair move movement, created product makers, service providers, influencers, hair an d makeup expert educators, knowledgable consumers, all intermixed in supporting a grassroots rejuvenation in the black hair makeup,beauty care, and plethora of industry cares. With this acceleration of business and development, we have seen black creators not only developing their own, but also taking on roles in predominantly non-black spaces and helping to regulate the industry at large. While it's some progress that these conversations are happening, it is important to note this is more so about dismantling generations of systems that have been put in place to keep Blacks out of the decision-making process. That mindset has to change right now in the present. There’s an exigency to be seen and heard in all parts of hair and beauty industries. Insistence to be a part of the decision-making process. Our voices and shared experiences are powerful, as-well we bring with us a overwhelming knowledge. This is not about condolences and just throwing investment here and there, it's about digging deep and really valuing us and our input into the hair and beauty industry marketplace. #eugenedavishair #hairexpert #marketing #beauty #beautyexpert #diversityandinclusion #fairmarket #equality #equalopportunities #equalopportunityemployer Hair and Makeup #eugenedavishair #africanamericsan #talent

Did you know that Black-founded brands outperformed the rest of the U.S. prestige beauty market in February for the past two years? Learn more about Black-founded Beauty brands and Black History Month's impact on sales with our Beauty analyst Natallia Bambiza's latest blog

This is the magic of experiential #retailmarketing. As a proud #HowardUniversity Alumna, I can't get enough of Howard. And I know first and foremost how powerful the student body is when rallying for a cause. 🌟 We are change makers. 🌟 We are trendsetters. There's such power in galvanizing the voices of an #HBCU student body, and homecoming is the ✨ perfect ✨ opportunity for brands to showcase. I mean, we saw just how impactful Nike's Jumpman collab was last year. Target, Ulta Beauty, and Fenty Beauty by Rihanna all coming together for this year's #HUHC is only the beginning of more brands catching onto the magic of experiential #retailmarketing within the vibrancy of HBCU communities. For those who may not be familiar, HBCU homecoming is more than just a week of spirited events; it's a cultural phenomenon, a celebration of excellence, a family reunion, and a demonstration of unity within our community. Brands like Nike, Target, Ulta Beauty, and Fenty Beauty by Rihanna recognize the value of aligning with this influential gathering, and they are just the first wave of companies joining the movement. With that in mind, brands aren't just participating; they are contributing to a legacy of innovation, purpose, and inclusivity. The magic of experiential #retailmarketing lies in the fact that it doesn't merely sell products; it immerses consumers in an unforgettable ✨ experience ✨ , forging emotional connections and brand loyalty. HBCU students, known for their activism, creativity, and influence, are a key demographic for forward-thinking companies. By being a part of HUHC, brands are not just engaging with students; they are becoming a part of their stories and making a real impact. In this era of conscious consumerism, where values matter just as much as the products themselves, brands that embrace the HBCU community are aligning with a powerful force for positive change. So, here's to the future of retail marketing - one that champions authenticity, diversity, and the magic of experiences that connect people to brands in ways that go far beyond transactional exchanges. #HowardUniversity #HUHC #ExperientialMarketing #Inclusivity #Community #ChangeMakers

The Significance of Natural Hair in the Black Community Natural hair holds great significance in the Black community, serving as a powerful symbol of identity, culture, and self-expression. For centuries, Black individuals have faced societal pressures to conform to Eurocentric beauty standards, which often involves altering their hair texture through chemical relaxers or heat styling. However, in recent years, there has been a resurgence of embracing natural hair, reclaiming and celebrating its unique beauty. Natural hair not only represents a rejection of societal norms but also serves as a form of empowerment and self-acceptance. It allows individuals to embrace their heritage and showcase the diversity and versatility of Black hair. Through this blog, we will explore the journey of natural hair in the Black community, the challenges faced, and the importance of embracing and nurturing one’s natural hair. Historical context: The significance of natural hair throughout history Throughout history, natural hair has held immense significance within the Black community. It has been a symbol of pride, resistance, and cultural identity. From ancient African civilizations to the modern-day Black Power movement, embracing natural hair has been a powerful statement against Eurocentric beauty standards and a celebration of Black heritage. Natural hair has been a way to reclaim and redefine beauty on our own terms, showcasing the diversity and versatility of Black hair. Understanding the historical context of natural hair allows us to appreciate the resilience and strength of the Black community in embracing and embracing their unique beauty. Cultural identity: How natural hair is tied to Black cultural identity Natural hair holds significant cultural significance within the Black community, as it is intricately tied to Black cultural identity. For many years, Black individuals have been pressured to conform to European beauty standards, which often meant straightening or chemically altering their hair. However, the natural hair movement has brought about a renewed sense of pride and empowerment. Embracing natural hair allows individuals to celebrate their heritage and reclaim their authentic selves. It serves as a powerful symbol of self-acceptance, challenging societal norms and embracing the beauty of diversity. Natural hair is not just a hairstyle; it is a statement that reflects the resilience, strength, and beauty of the Black community. Empowerment and self-acceptance: How embracing natural hair promotes empowerment and self-acceptance Embracing natural hair is more than just a style choice; it is a powerful statement of empowerment and self-acceptance within the Black community. For decades, societal beauty standards have favored straight hair, leading many to chemically straighten or wear wigs and extensions to conform. However, a growing movement has emerged, encouraging individuals to embrace their natural hair texture and celebrate...