Playbook Public Relations’ Post

✨ Need to amplify your organization's story? Do you dream of your organization appearing on national and local talk shows? My public relations agency specializes in media relations, ensuring your message reaches the right audience through strategic storytelling. 🎯 With 24 years of industry experience, I have built relationships with journalists, editors and influencers, increasing the likelihood of media coverage. 📣 What are the benefits of working with a consultant? 1. Cost-Effectiveness: Hiring a PR consultant can be more economical than employing a full-time employee. You only pay for the services you need without the added costs of salaries, benefits and other employee-related expenses, which is especially beneficial for small to medium-sized businesses with limited budgets. 2. Flexibility and Knowledge: PR consultants bring a wide range of knowledge and can handle specific projects or campaigns. We have a fresh perspective and specific skills that in-house staff may not provide. 3. Broad Network and Experience: PR consultants bring a diverse portfolio of clients across various industries. We bring established media connections and proven strategies from working with different clients, which can accelerate your PR efforts and result in more impactful coverage. Partner with me to help you and your organization shine in the spotlight. Looking forward to connecting! Check out my one-pager and profile for more details. ⬇ (P.S. my website is currently under construction.) #MediaRelations #PublicRelations #PRConsulting #BrandAwareness #PRAgency

Hiring a PR agency? Here are a few questions to ask: ✅ What does success look like? ✅ How do you stay on top of industry trends? ✅ How will I show the value of PR to my boss/board? ✅ How can you help with my business challenges? ✅ How do you manage working with our extended team? My colleague Hanni Itah shares more.

Selecting the right firm to manage your public relations is a crucial decision for any large enterprise. Your chosen PR firm must align with your organization’s values, understand your vision and have the expertise to effectively convey your message to the world. The larger the organization, the more moving parts it has, making it even more critical to ensure you choose the right PR partners. Below, 14 members of Forbes Agency Council share key traits to look for and important things to consider when hiring a PR firm to help enterprise leaders make a more informed decision. https://lnkd.in/dYTvEDXW

Public Relations (PR) and Publicity are terms that are often used interchangeably, but they have different meanings: Public Relations (PR): PR is a broader, long-term strategy focused on managing a company or individual's image and reputation. It involves building and maintaining relationships with the public, media, employees, and other stakeholders. PR activities can include media relations, crisis management, community engagement, corporate communication, and internal communications. The goal is to create a positive perception over time and to foster trust and goodwill. Publicity: Publicity is a tool used in PR that is specifically directed at gaining public visibility or awareness through media coverage. It is typically short-term. Publicity often involves news stories, press releases, interviews, or events that get attention in the media. The main goal is to attract attention to a specific event, person, or product. In essence, PR is the strategic process of building a favourable reputation, while publicity is one tool or result within that broader strategy. At Cedo Mgbomo, we ensure that your brand is perceived positively, and we also ensure that more people know you through strategic well-tailored publicity campaigns.

💡 If you're looking for a new Communications roles in 2024, here are a couple of quick fire tips to increase your visibility on LinkedIn from lovely people like me: 👨💻 LinkedIn optimisation - use your 'about' section with great effect! 1️⃣ If you have had abstract job titles throughout your career, use your 'about' section to define the more generic terms of roles you would be suitable for. e.g. Head of Communications, Communications Director, Head of Internal Communications 2️⃣ It's worth clearly listing the industries that you have worked in your 'about' section too. e.g. Financial Services, Professional Services, B2B, SaaS. 3️⃣ Include your key skills in your 'about' section. e.g. PR, Media Relations, C-suite engagement, Internal Communications. It's no lie that 2023 had it's challenges but 2024 has a good feel to it already. Keep positive out there and don't give up hope! If I can help with anything, please feel free to reach out.

Hiring Managers What distinguishes a public relations officer from a communications officer? The majority of positions for communications officers don't appear to make it obvious what the differences are between the two. (my opinion) While there can be overlap, a Public Relations (PR) officer typically focuses on managing an organisation's reputation, building relationships with the public, and handling crisis communication. On the other hand, a Communications Officer may have a broader role, encompassing internal and external communication strategies, including messaging, media relations, and content creation. PR often emphasizes external perception, whereas communications may involve a wider range of information dissemination within and outside the organization.

Bother More About Internal PR. (Why Internal Relations is More Important Than External PR) Interesting insight I found on Deskalert  https://rb.gy/ctfm0x Fail on this and Jeopardise your external PR efforts! Here is what I gathered - 1. Employees are the face of your organization. They are the first contact for anyone interacting with your company. 2. Positive internal PR builds trust. When employees speak well of their workplace, it boosts the company's image. 3. Internal audiences can make or break external PR efforts. If employees are unhappy, it shows. This can ruin any good external PR work. 4. Most organisations neglect internal PR. They focus too much on external audiences and forget their people. 5. Happy employees create a positive work environment. This leads to better productivity and a better reputation. 6. Internal PR fosters loyalty. When employees feel valued, they stay longer and work harder. 7. Good internal PR leads to better customer service. Happy employees treat customers better, enhancing the company's image. 8. Employees are powerful brand ambassadors. Their genuine praise is more effective than any marketing campaign. 9. Internal PR helps in crisis management. Employees who trust their company will support it during tough times. 10. Internal PR is a long-term investment. It pays off in employee retention, customer satisfaction, and overall success. Image credit: DeskAlerts

Every business/brand needs a PR. Let me explain why. The main task of a PR (Public Relations) professional is to manage the communication between an organization and the public. They help shape the organization's image and build positive relationships with the public and media. Also, they handle things like press releases, media relations, and crisis management. Some common PR strategies include media relations, where PR professionals build relationships with journalists and pitch stories to the media. They also use social media to engage with the public and create buzz around their organization. Another strategy is event planning, where they organize press conferences or promotional events to generate publicity. Crisis management is another important strategy, where PR professionals handle negative situations and work to protect the organization's reputation. Well, if a brand doesn't have a PR, they might miss out on opportunities to effectively communicate with the public and manage their reputation. Without a PR, they might struggle to handle crises or negative situations that could harm their image. They could also miss out on media coverage and the chance to build positive relationships with blogs. Overall, having a PR can help a brand navigate the complex world of public perception and maintain a strong and favorable reputation. It's all about creating a good reputation for your business/brand. Hire a PR professional today! I’ve been carrying out PR services for the past 3yrs. Of course, I am the right person for the job!

Hear me out: Communications and public relations are interchangeable… …depending on whom you ask. When it comes to in-house roles, PR is largely relegated to media relations, while communications tends to encompass a larger umbrella of functions. But if you ask any PR agency pro, they will likely tell you they have experience with earned and paid media relations, social media and digital management, influencer relations, crisis communications, content creation, executive communications, and much more. Some even have investor and analyst relations, internal communications, and CSR/DEI+ experience. PR has a branding problem. That’s why we’ve seen global PR agencies increasingly rebrand themselves as communications consultancies. Add to that PR agencies competing against advertising and creative agencies for campaigns once exclusively led by the latter. Why it matters: ⚡️A lack of consistenct definitions and understanding can lead to the perception that PR = press releases and can do a disservice to the broader communications function. ⚡️Making the leap from a PR agency to an in-house role is especially difficult. PR pros have some of the best experiences and skills to thrive as in-house communicators, but recruiters and hiring managers don’t typically recognize that as the case. ⚡️Earned media relations is an art, and I believe well rounded communications pros should become proficient in it. I can’t tell you how many people don’t consider it a necessary skill as part of an integrated communications role. I’ll save my thoughts on external relations, corporate affairs, and public affairs for another post. ……………. I know my network has strong feelings on this subject. Let me know what you think in the comments!

Looks like all across the globe #PR has some sort of existential crisis to deal with. It's not an Eastern or an Asian problem, it's equally bad across the West. A discipline that is so super vital to any organisation is in doldrums (maybe, going bit overboard). Maybe #clients and #businesses need to voice the importance of PR. Role reversals for a change:) Any takers. #publicrelations #marketing #branding #corporatecommunications