HOW SILVERSTONE🇬🇧 CAN SELL OUT ??
Blame it not on Red Bull's dominance, for whispers in the paddock reveal a more scandalous truth: exorbitant ticket prices!
But fear not, for I propose a Machiavellian plan!
👉 Inclusive Experiences: Firstly, let's address affordability.
Inviting celebrities? Great for headlines !!
Inviting content creators? Great for exposure !! but Not for accessibility.
Instead, Sponsoring diverse groups from local schools, universities or those from less accessible backgrounds who might not have experienced the magic of F1 firsthand. How about inviting groups from sponsor companies – the ones who don't usually get the F1 experience? Through discounted or even free tickets. Let them feel privileged and exposed to the sport through discounted or even free tickets.
👉 Multi-Layered Engagement: We need more than affordability to ignite the stands !!
Enter the Bridgerton influence...
⭐️Regency-Inspired Promenade: Ditch the parade, because hello promenade! Picture Sir Lewis Hamilton alongside dashing Viscount Anthony Bridgerton, arriving in vintage cars. Social media would have a collective meltdown (in the best possible way).
⭐️Benedict's Livery Design Workshops: Benedict Bridgerton with the talented designers could host interactive workshops where fans personalize their F1 experience.
⭐️Penelope's Paddock Prowls: Short videos of Penelope strategically hiding around the paddock and circuit trying to collect news, paddock gossip and exclusive content. Fans can play "Spot Penelope" on social media for a chance to win prizes!
⭐️Royal Majesty Meets F1: Imagine 👸 Julie Andrews, the iconic voice of Lady Whistledown, narrating practice sessions or hosting post-race interviews! Goosebumps guaranteed.
⭐️Diamond of the Season Makes a Choice: Everyone's buzzing about Carlos Sainz's long-awaited team decision for 2025. Why not use this invasion to finally declare his pick in a Lady Whistledown-worthy announcement? The anticipation would be a chef's kiss! #SainzDecides
It's about #overdelivering on the F1 experience. It's about cultivating a loyal fanbase that thrives on #affordability, #interaction, and #inclusivity. Taking the modern, refreshed, EQUALISING twist on British royalty from Bridgerton and using it to make F1 more exciting for a wider audience could be the KEY!
Let's ditch the excuses and build genuine connections, cater to loyal fans, and attract new ones – it's about balance, not chasing fleeting hype. The future of F1 depends on it!
What are YOUR ideas for making the British GP more affordable and engaging?
Share them in the comments!
P.S. Anyone else craving a cup of tea after all this Bridgerton talk and windy FP1? Mmmhh....
MASALA CHAI sounds real good !!
#F1 #BritishGP #Bridgerton #britishgp #BeyondTheRace #f1everyone #F1Sillyseason
Commercial Real Estate Risk Manager
3moJohnny Edwards has gotten great experience and exposure as a Playfly Sports intern at USC Sports Properties and @Baylor Sports Properties. Great company to learn about Sports Sponsorships and Sales. Fight On ✌ and Sic'em 💚 💛