Plerdy’s Post

Reposting Michael King's great post with all the awesome replies with my expanded take on the trends we're seeing in search: We're experiencing a fundamental shift in how users search for content and how algorithms evaluate authority. I posted this will mean: 1. more keywords #ranking, with 2. a drop in #impressions, and 3. an increase in #CTR Let's go over how this happens. 1. The Evolution of Search: From #Hobbyist to #Specialist -- The Hobbyist Era: Early on, passionate individuals could create niche sites and attract significant traffic. For example, a BMW Group enthusiast could set up a page about off-market parts and gain meaningful visibility leading to sales. -- The Generalist Era: Sites became broader, aiming to be comprehensive resources. A site covering car parts like CarParts.com with a section on BMW parts could gain traction, tapping into a wide scope of audience needs and opportunities. -- The Specialist Era: Now, users expect depth and authority—not just generic content. Certified BMW specialists and enthusiasts creating in-depth guides covering specific issues that BMW owners face, demonstrating expertise and building authority through smart site integration and comprehensive coverage. see bimmerpost.com as an example site. 2. #TheNewReality for #SEO Broad, general terms that used to drive traffic are becoming less meaningful. The opportunity now lies in focusing on narrow, expertise-driven content that meets specific needs. The Specialist Era rewards those who understand their niche and connect authentically with a specific audience. For #publishers, this means shifting from mass-scale content publishing to a model that balances specialized expertise with the reality that precise content might attract a more intent-focused audience. 3. Navigating #SEOAI #GenerativeAI is changing how search results are generated and how targeting practices are defined. It’s also altering the cost structure for publishers, who need to assess what this means for content production. These changes require thoughtful evaluations—balancing AI's efficiencies with the human expertise needed to thrive in this new Specialist Era. Thanks to Michael King for sparking this discussion. I'd love to hear your thoughts—what do you see as the most impactful change coming to search in #2025? #modernSEO #SEO2025 #SEOforCEOs #StrategicSEO

Is SEO Dead in 2024? 🤔 Spoiler: It's not. But it has evolved. I've just published an article debunking this myth and explaining: • Why SEO is still crucial • How it's changed • What strategies work now Read it here: 👇 What's your take on SEO in 2024?

In the realm of online presence and search engine optimization, I consider website authority to be a critical factor. How significant do you believe website authority is?

The SEO world has changed so much since 2001 when optimization and Google’s best practice was easily digestible. The future of SEO is going to be wildly different and we at GTU are ready for the challenge.

Google will sometimes say, "Such-and-such isn't a ranking factor." But such-and-such can still be good for SEO, whether it's a direct ranking factor or not. This is why you need someone who knows SEO in your corner. You can't just rely on what Google says. There's usually nuance that an expert can help you understand and act on.

New Post: SEO Best Practices 2024: How to Stay Ahead of Algorithm Changes https://buff.ly/3X6mZxg Stay ahead in 2024 with the latest SEO best practices to navigate Google's evolving algorithms effectively.

Google’s algorithm is a complex and evolving system, but several key algorithms and updates have had a significant impact on SEO ranking over the years. Here are some of the most important ones: Stay informed about the latest SEO trends and algorithm updates, ensuring your strategies remain effective and up-to-date. If you love what we share do follow us 'Good 4 Nothing' Humanity #searchengineoptimization #smallbusiness #smallbusinessowners #smallbusinessmarketing #good4nothinghumanity #seo #digitalmarketing

🔍 SEO can be tricky, but avoiding these red flags will help your website rank higher and perform better. Make sure you're not making these mistakes.

Google’s SEO Tip To Get New Site Picked Up Faster via @sejournal, @martinibuster Google's John Mueller offered advice about what to do, before anything else, to get a brand new site picked up faster The post Google’s SEO Tip To Get New Site Picked Up Faster appeared first on Search Engine Journal.

Different Types of SEO Errors and solutions.