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As a social media marketer, I’ve noticed a fascinating shift 👉 TikTok is becoming the go-to search engine for many users, with some turning to it before Google. This brings significant advantages—brands are gaining visibility like never before, information is more accessible, and real, unfiltered video reviews are available from real people. Personally, TikTok has been an incredible resource for me. The insights I’ve gained on the platform gave me a head start as a first-time mum at 22, navigating a world I knew little about. It also allowed me to learn so much more about social media marketing that a degree could've never equipped me with. But with great accessibility comes a downside: not all information shared is accurate or safe. I’ve fallen into the trap of buying highly recommended baby products that turned out to be unsuitable—or worse, unsafe. This highlights the responsibility brands and creators have to share content that is truthful and helpful, especially for impressionable younger audiences. What are your thoughts? Is TikTok’s role as a search engine a game-changer for good, or does it have more risks than rewards?

We get asked about TikTok. A lot. So, we decided to write about it! Jade Martin kicks off the first of our TikTok mini-series with an intro to the world’s most popular social media platform, whether your brand should be using it, and what all the political controversy is about. Read it now on The Slice!

🚨 The TikTok Ultimatum: When Social Media Meets National Security Imagine building a digital empire with 170 million followers, only to discover your entire platform might vanish overnight. The U.S. government just drew a line in the digital sand: TikTok has until January 19, 2025, to break free from ByteDance or face a complete shutdown. According to USA Today " TikTok is preparing to shut down the platform on its own on Sunday the 19th." Why should you care? Key Insights That Matter: • National Security Trumps Viral Trends: The government's primary concern isn't your dance videos—it's potential data access by foreign entities • 170 Million Users Hang in the Balance: Imagine losing your entire audience and content library overnight The Real Human Cost? Content creators, small businesses, and digital marketers who've built entire ecosystems on TikTok are facing an existential crisis. Your followers, monetization strategies, and brand collaborations could evaporate in an instant. Tactical Takeaway: Diversify your digital presence NOW. - Build cross-platform audiences - Backup your content - Develop platform-agnostic marketing strategies I've been saying it, you need strategic adaptation. The digital landscape doesn't just change. It transforms. And the most resilient creators are those who see disruption as an opportunity, not a threat. Would love to hear your thoughts. How are you preparing for potential platform shifts? If you're curious on how YouTube and Instagram are preparing check out my latest blog post. https://lnkd.in/gJHSrahJ

The mania surrounding the TikTok ban may be over, but it's no time for social managers to rest. The eagerness for TikTok users to flee toward other platforms like RedNote and Bluesky amid the chaos shows there will be audience and platform shifts in 2025. Our social media manager Collin Schuck outlines five reminders of what brands should be doing to stay ahead. Our latest blog 👉 https://lnkd.in/g-hk3R6u #StretchingBoundaries #socialmedia #tiktok #marketing

Instagram's Chief, Adam Mosseri recently shared key insights on how the Instagram algorithm actually works. Contrary to most assumptions, there is not one single, universal algorithm that oversees content on Instagram, but rather several variations of algorithms, classifiers, and processes. Mosseri pointed out the four main elements deciding the reach of your post i.e., Information about the post, Information about the person who posted it, User’s activity, and User’s history of interacting with someone. He emphasized that the most important signals amongst them, in order, are how many people have liked it, information about the media in the post, who posted it, when it was posted, device and network connections, and lastly time spent viewing. Mosseri also revealed for the first time that the most impactful way to boost your post performance and reach is not hashtags or comments - but shares. This means shares on various platforms, individual directs, and reshares are now key drivers of the reach of your post on Instagram. This underlines the importance of creating content that resonates with your target audience, and is likely to be shared within their own networks; the more a post is shared, the broader the potential audience it can reach. Finally, it’s crucial to recognize that the most viewed types of content tend to favor video over images, which likely ties into Instagram’s ongoing push to compete with the likes of TikTok and YouTube. However, remember that these are just guidelines. The most effective strategy will always be the one that caters to your specific target audience and objectives. It’s essential to have an understanding of these factors to improve your Instagram strategy. With this knowledge, you can better develop content that aligns with the preferences of Instagram’s algorithms and your target audience, ultimately improving your reach and engagement on the platform. Follow for more 📈🫡 & Lets connect: https://lnkd.in/gxJ2cEAD Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates.

Does your follower count mean anything anymore? In recent years, social media has increasingly prioritized showing content selected by the algorithm rather than content from the creators you follow. Will we ever see a return of following-only feeds? In his latest Q&A, Instagram chief Adam Mosseri takes on this question. Here's what he had to say from Social Media Today, LLC >>> https://bit.ly/3Bs2faS #SocialMedia #Instagram #SMM #DigitalMarketing

Instagram's decision to not prioritize the "Following Feed" option has sparked conversation around how users engage with content. As Social Media Today reports, Instagram's Chief explains that while users want more control, the algorithm ultimately helps create a more dynamic and personalized experience. What are your thoughts on this approach? #InstagramUpdates #SocialMediaMarketing

TikTok has been the social media superstar for years. It’s where trends are born, challenges go viral, and marketers find goldmines of engagement. But lately, TikTok has found itself at the center of global scrutiny, leaving marketers wondering: Is TikTok still the MVP of social media marketing, or is it time to reconsider? Let’s dive into what’s happening, why it matters, and how marketers like you can adapt to this ever-changing digital landscape: https://lnkd.in/e3TvwFNQ #TikTokMarketing #SocialMediaStrategy #MarketingTrends

Are you wondering what effect TikTok maybe getting banned in US will have? Or just interested in learning what’s happening at the moment? Listen to our newest podcast episode about the topic 👉🏻 https://lnkd.in/dtf6y3VJ

Scheduling Instagram DMs: The Future of Social Messaging on Instagram Instagram’s recent update is set to revolutionize how users communicate on the platform, particularly for brands, creators, and anyone who wants to plan their messages in advance. The introduction of the ability to schedule Instagram Direct Messages (DMs) marks a significant step forward in Instagram’s evolution as a comprehensive social media tool. This new feature #instagram #Meta >>> Read more