PM360 Magazine’s Post

Bringing complex stories to life, and driving biopharmaceutical brand recognition is no small task. Lucky for us thought leaders, we have a communications expert from AbbVie adding best practices and executive education. Molly James-Lundak is a communications leader at AbbVie and spent time with Akash Pathak discussing brand and MarCom. Knowing customer needs goes to the core of Medill principles and sets the foundation for relevant brand communications. #executiveeducation #thoughtleadership #medillimc #brandstorytelling #marketingcommunications

🏅💊 𝗣𝗵𝗮𝗿𝗺𝗮 𝗙𝗮𝗺𝗲 😎✨ 👀 Pharmaceutical brands leverage sponsorship of major events as a key marketing strategy to amplify their reach and impact. 👀 One of the main strategies behind these sponsorships is the opportunity to showcase their products and innovations to a captive audience. For instance, during the Super Bowl or US Open, pharmaceutical companies like Pfizer and Moderna run high-profile advertisements for medications reaching millions of viewers! 👀 By promoting vaccines at high-profile events during the #COVID19 pandemic, companies like Pfizer and BioNTech SE played a crucial role in public health efforts, reinforcing the importance of vaccination! 👀 These sponsorships drive engagement and build relationships with key stakeholders, including healthcare professionals, policymakers, and the general public. This strategic alignment with influential events and causes helps pharmaceutical companies foster a positive brand image, increase consumer loyalty, and ultimately, drive business growth. ------------------------------------- ✨ Check out the recent presence of big pharma in top event sponsorships! 💁♀️ Do you have other top examples to add? #pharmaindustry #biotechnology #healthcare #eventsandfestivals #musicandmovies #sponsorship #partnership #celebrity #branding #marketingstrategy

Future Pharma is back for its 19th year on June 26-27 in Boston, MA!   This conference is the world's leading pharma commercialization event, providing actionable, proven strategies to executives for nearly two decades. Gain valuable industry connections and insights by participating in intimate learning sessions with leading experts in pharmaceutical marketing.   You’ll join industry trailblazers from Alkermes, AstraZeneca, and Bristol Myers Squibb in discussing omnichannel orchestration, leveraging AI to enhance operations, engaging with HCPs on social media, and other major pharma trends.    Stay tuned for more exciting updates regarding Future Pharma 2024 here: https://bit.ly/3O9nBNP   #futurepharma #pharmamarketing #patientcentric #pharma

SYMATESE DEVICE experts in thermoplastics, an essential expertise in SYMATESE activities

Thoughts on this? >> AstraZeneca joins Boehringer Ingelheim in capping out-of-pocket inhaler costs at $35 >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #biotech #pharmaceutical #productmarketing #healthcare #pharma

Pharma Marketers, are you ready for Digital Pharma East this September? This is your chance to immerse yourself in the premier event for pharmaceutical marketing professionals. Experience groundbreaking content and connect with industry leaders through unparalleled networking opportunities. Don’t miss out—register today! Stay updated on all Fierce events by following Fierce Life Sciences Events #DigitalPharmaEast #PharmaMarketing #Networking

Thoughts on this? >> AstraZeneca joins Boehringer Ingelheim in capping out-of-pocket inhaler costs at $35 >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #pharmaceutical #biotech #productmarketing #pharma #healthcare

Listen to Mohammed Ali of Astellas Pharma on why he is coming back to #DPHARM for the 9th year in a row! "It is a great opportunity to understand what is happening across each other's organizations, where the opportunities and challenges are, and potentially to find solutions together." Learn more about DPHARM: DPHARMconference.com #DPHARM2024 #clinicalinnovation #clinicalresearch #clinicaltrials

Meet us at NEXT Pharma Summit 📢 Jonas Tobias Karlsen and Daniel Schmidt will be representing Biobridge Partners at the upcoming NEXT Pharma Summit in the beautiful city of Dubrovnik, Croatia on 14 & 15 May 2024. The conference is a key gathering for leaders in the pharmaceutical industry, offering insights into the latest trends in digital marketing, customer engagement, and medical affairs. Jonas and Daniel are looking forward to engaging with fellow professionals, sharing insights, and exploring collaborative opportunities. If you're attending and would like to meet for a coffee, please feel free to reach out. #digitalcustomerengagement #pharma #transformation

Every journey has its defining moments, and ours is a story of coming full circle. From the founding of Matrix Laboratories, through the transformative chapter with Viatris, and now returning to our roots as Matrix Pharma Corp, our journey is a testament to resilience, growth, and unyielding commitment. With every step, we’ve not only evolved but elevated the standards of innovation and collaboration in the pharmaceutical world. Each chapter has shaped our present, fortifying a future grounded in quality, passion, and a shared vision of creating excellence together. Today, as Matrix Pharma Corp, we stand stronger than ever, ready to write the next chapter of our legacy – one that honours the past and embraces the future with renewed determination.