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🚀 SXSW 2024 Case Studies 🚀 "Since 1987, the annual SXSW Conference & Festivals held deep in the heart of Austin, Texas, has assembled creatives and industry leaders from around the world year after year. Brought together by their passions, innovations, and limitless creativity, attendees join us each March to build their business and brand awareness. Explore past-participating brands at SXSW below. A case study feature often does not totally encompass each brand's participation at SXSW." https://lnkd.in/gpUStrKM

See what's new in branding, data analytics an business model strategies that are bending silo's between marketing and others in your organization when you stop by and chat with our team at Strum -- booth #232 at the Financial Brand Forum. Safe travels. See ya there! #strumbrands #strumnames #strumplatform #bebrave

I will be attending the Quirk's Media New York show starting TOMORROW, 7/17-7/18, with my Highlight teammates: Carly Shira, Nathan Curtis, Calista Corley, and Karina Peréz Carlson. Engaging with our current and prospective customers, hearing their feedback, and finding new ways to meet their needs is always a #highlight. Stop by booth 428 to connect with our team and discover our latest innovations! Make sure to attend our session: “Unleashing private-label potential with agile, authentic product insights”. With headlines like: “Why private-label brands are having their moment”, “Private label keeps setting records in 2023”, “Double-digit growth of private label continues”, “How private-label merchandise is reshaping retail” it’s clear that private-label merchandise is reshaping retail. Thoughtfully-created private labels can enhance a retailer’s equity, credibility, and long-term loyalty. Highlight CRO, Calista Corley, and Mandy Daneman, Director of Owned Brand and Product Insights at Target, are going to dive into a case study on the impact of private label innovation on retailers' relationships with consumers. #QuirksNY #PrivateLabel #MarketResearch #TeamHighlight #CustomerEngagement

From now on, when anyone asks what our mission is…I’ll show them this clip! We’ve always said our mission is to put the ‘wow’ into popcorn…and this reaction (from none other than the wonderful Joe Wicks!) epitomises what we mean by that perfectly. Our mission is to get this reaction… every single time someone tries our popcorn. We managed to capture this a few weeks ago at Taste of London food festival, where we were returning to exhibit for our 8th year. After any show we sit and reflect on how it went, and (like many challenger brands) go round in circles on whether consumer shows are actually worth it. It’s something we go back and forth on…a lot. Taste of London is our big summer activation, and a big investment for a small brand. Time, our team and budgets are limited and often at these shows we are lucky to break even - we make a point of selling and sampling our popcorn not just sampling (giving away free tasters). But… - Reactions like this…make it fully worth it and remind us all why we are doing what we do! - The opportunity to meet buyers, old and new, consumer and corporate is priceless - Getting the team together and giving those based in the office the chance to interact with customers face to face, is worth it. - The feedback – as harsh/drunk as it can be, is all valuable It’s easy to find lots of reasons not to be at a show – but sampling and engaging directly with popcorn lovers has been vital for our growth over the past 12 years and will be just as important going forward too. I did promise to share more of our journey on my last Linked post, more regularly than I had been, so hope these are of some interest! Would love to hear your thoughts!

2 Days Left – Save with Early Pricing. The 2024 BeautyMatter NEXT Awards are open for submission, and early pricing ends in just 2 days on 3/24. Don't miss the chance to save $100! Why Apply? – BeautyMatter's awards are different from most awards programs in the beauty industry - we've spent a lot of time rethinking our program because we've owned brands ourselves and know the pitfalls. – Finalists and winners receive a seal that you can use without limitations. How frustrating is it to win an award and then find out you have to pay thousands of dollars to let people know about it? You can use our seals on packaging, marketing, your website, your trade show booth - anywhere you like. – Receive editorial coverage on BeautyMatter. We're a content platform, and our innovators get amplified. Plus, you can be honored for your achievements in person at our NEXT Summit in Los Angeles in October. APPLY NOW: https://lnkd.in/dMW7XuDm Start and pay today to take advantage of early pricing. You can polish your application afterward - just be sure to submit by the final deadline of May 24. #BeautyMatter #NEXTAwards #beautyindustry #awards

Here are some ‘strategies’ + takeaways from my second year at the Natural Products Expo... 1) 𝐔𝐆𝐂 𝐢𝐬 𝐬𝐭𝐢𝐥𝐥 𝐰𝐡𝐞𝐫𝐞 𝐢𝐭’𝐬 𝐚𝐭: Various brands were projecting UGC at their booths. Shoutout to one of my favorite brands: TruFru, you were the first brand to catch my attention with this one. I was excited to see this as we’ve focused on building out UGC at the agency over the last year.  2) 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐨𝐮𝐩𝐨𝐧𝐢𝐧𝐠 𝐫𝐞𝐦𝐚𝐢𝐧𝐬 𝐭𝐨𝐩 𝐨𝐟 𝐦𝐢𝐧𝐝: Platforms such as Aisle, Ibotta, Inc., & Vizer were all present this year at Expo. Brands were intrigued to learn more, and we were seeking out brands who have maybe not had success on these platforms, specifically on aisle, as the partner who could come in and help them achieve success.  3) 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐜𝐨𝐧𝐭𝐢𝐧𝐮𝐞 𝐭𝐨 𝐛𝐞 𝐚 𝐬𝐦𝐚𝐫𝐭 𝐦𝐨𝐯𝐞: Outside of the immensely successful complementary collab with Chobani x La Colombe there were brand: brand collabs such as Girl Scouts x Chameleon + Harvest Snaps x Heretic Beer, and happy hours with brands such as Milton’s x Fly By Jing where Fly By Jing was being served as a topping for Milton’s pizza! I’m so grateful to be a part of this team and to have been able to attend my second Expo alongside Adam Brown, Sara Lerner, Wyatt Davis, Irma Bosch, Marlie Fisher, and Molly O'Donnell❤️ What else did you take away from #Expo? #expowest #expowest2024 #socialmediaagency #cpg

What Conferences Should I Attend? One of the most popular watercooler topics at events is other events! After dozens of conversations about this topic at Shoptalk, clearly a self-selecting group, here is the stack rank of conferences I heard about in general eCommerce. 1 - Shoptalk Vegas 2 - NRF These first two were somewhat expected. 3 - Etail West. This was a consistent top answer. Particularly for marketers. 4 - CommerceNext. A notch below Etail West but was mentioned consistently as great for around Director level marketing roles. All others did not rate this high. Other honorable mentions: The Lead. Also Manifest (naturally) and Modex for supply chain would rank higher for that audience from my conversations. There was a lot of general confusion around the upcoming Shoptalk Chicago Fall event. What and why. Now there are 4 Shoptalk events a year including a grocery shop. All I spoke with consistently mentioned that Vegas seemed to be the top event expectation. See you out there! Btw — If you are heading to the Extensiv conference I will be a keynote there. See you soon!

Navigating the Labyrinth: Addressing Disappointing Floor Traffic at WSWA Conference for Smaller Brands The Wine & Spirits Wholesalers of America (WSWA) conference stands as a pivotal event in the world of beverages, where industry players converge to forge partnerships, showcase innovations, and navigate the intricate landscape of the business. However, the continuing concern for smaller brands seeking strategic partnerships is the disappointing floor traffic, prompting a crucial question: Can WSWA organizers fix this problem? For smaller brands with innovative products and a passion for pushing the boundaries, the WSWA conference serves as a critical opportunity to showcase their offerings and establish strategic partnerships. Yet, many of these companies find themselves struggling amidst disappointing floor traffic, making it challenging to gain the visibility needed to form impactful connections. The question arises, can WSWA organizers fix this problem? The responsibility to address the concerns of smaller brands displaying on the show floor, rests on the shoulders of event organizers. Strategic measures need to be implemented to create an environment where all participants, regardless of size, have a fair chance to engage with the right stakeholders. As the WSWA conference continues to evolve, organizers must heed the call to action to address the challenges faced by smaller brands seeking distribution and retail partners. By implementing strategic solutions, the event can truly become an inclusive marketplace where innovation thrives, and emerging brands find the support and partnerships they need to flourish.

Your trade show booth engagement does not need to be awful. When we built the trade show division of the HIVE we went to trade shows all over the world. One thing was clear, all of the show booths were boring with no energy or excitement. It was actually sad. Also, most of the marketing and salespeople were terrible at actually making the leads work. Our solution is engagement specialists who blend with the booth until the time is right, then they become a draw, a spark for your brand. It's powerful. https://lnkd.in/gQGwRhiK

🛠 Craft Memorable Pop-Up Experiences! Pop-up experiences create a sense of exclusivity and urgency. UsQual Marketing excels in designing temporary yet impactful pop-ups that leave lasting impressions. Whether it's a limited-time retail setup or an exclusive product launch, we make it unforgettable. Ready to create a buzz with a pop-up event? Contact us today! 📈 #UsQualMarketing #PopUpExperience #ExclusiveEvents #MarketingTrends