Pocket Tactics’ Post

"Game studios are increasingly looking at how they can create games that retain players for years rather than weeks or months" https://lnkd.in/dR6uGjFd

Epic Games has been giving away free games on the Epic Games Store since 2019 as a way to draw users into its storefront and platform. Some are asking now: was it a good idea? Evidently the program is still going so there must be some benefit for Epic Games. Epic Games’ CEO Tim Sweeney recently stated that while the free game giveaways have been good for business, not all of the exclusivity deals were good investments. Sweeney mentioned how the free games program has been “just magical” and “very economical” even if it seems counterintuitive at first. In this business model, Epic Games will pay a game developer a chunk of money for the right to distribute the game to its users (at a fraction of the price that Facebook or Google Search ads cost) which brings in users to the Epic Games Store at a very economical rate. Sweeney mentions how this is a popular marketing & launch tactic among game developers as some of them use this to drive user awareness of their next game. According to Epic Games itself, the Epic Games store had over 270 million PC users in 2023 and the Free Games Program brought 86 free titles to the store last year, worth over $2,000 USD. What do you think of this user acquisition/marketing tactic from Epic Games? Would love to hear a discussion in the comments. Follow #MoreMark for #Business content in #Gaming, #Esports, and #Creators!

Parallel Launches on Epic Games Store 🎮 Parallel Studios has officially launched of its free-to-play digital trading card game, Parallel, on the Epic Games Store! Here’s what you need to know: 🔥 Innovative Gameplay Set 10,000 years in the future, players can build decks from five unique factions and a universal pool, battling for control of Earth. 🔥 Player Rewards Free-to-play users can earn cards through gameplay, giveaways, tournaments, and a battle pass system. 🔥 Diverse Game Modes From casual unranked and AI matches to competitive Ranked Ladder and Tournament Modes, there's something for everyone. 🔥 Expansion Plans The upcoming Planetfall expansion set will add over 100 new cards, with more expansions on the horizon. 🔥 Competitive Scene With a $500,000 prize pool for 2024 and plans to scale it even higher, Parallel is poised to become a major player in the TCG world. >> Read more here: https://lnkd.in/ewWqWckJ

Epic Games revealed some ambitions around its mobile games store for the near future, including self-publishing tools, social features, up to 50 live third-party games, and more. Here's what you need to know, as per reporting done by Neil Long of mobilegamer.biz: 🔸 Epic Games’ free games program from its PC store will be coming to mobile as a way to keep the mobile community engaged. 🔹 A new “Launch Everywhere with Epic” program was announced, which includes a reduced 3.5% royalty for Unreal Engine games launching on Epic Games Store. 🔸 Ark: Ultimate Mobile Edition will be on the of first third-party titles to come to the mobile Epic Games Store. 🔹 Self publishing tools as well as social/party features are in the works to be released in the near future. Interesting to see how the mobile community will take these announcements from Steve Allison and team. Follow #MoreMark for #Business content in #Gaming, #Esports, and #Creators!

Single-player games present a sustainable and increasingly attractive financial prospect in the gaming industry, despite the dominance of live-service models. As the live-service market becomes oversaturated and user demand wanes, single-player games like Elden Ring prove their significant revenue potential. Many developers face risks with failed live-service ventures, making a shift back to single-player experiences more appealing. These games align with older gamers' preferences due to lifestyle commitments, and their leaner development costs offer a viable path forward for publishers seeking stability amidst industry inflation. A strategic focus on single-player games could lead to long-term profitability. Read More: https://lnkd.in/eSherVp7 #SinglePlayerGames #GamingMarket #GameDevelopment #EldenRing #BlackMythWukong

With this #collaboration with #EpicGames we strengthen our #relationship and go one step further in delivering #highquality, #accessible and #innovative #digital #experiences to our #customers. #VideoGanes #Gaming #MobileGames

QTech Games increases bingo offering via S4Gaming partnership. QTech Games, renowned as the leading games distributor across Asia and emerging markets, has signed an upgrade to its existing S4Gaming partnership. S4Gaming, a prominent Barcelona-based provider, specializes in premium video-bingo content. This additional collaboration with S4Gaming is poised to elevate the entertainment quotient for players worldwide by enabling platform customers access to more premium content from the video-bingo supplier’s collection. This encompasses a new portfolio of non-jackpot bingo games. Their diverse array of breakout titles includes games like La Mina de la Suerte, Gran National Bingo, and Pesero, among others. The expanded partnership between QTech Games and S4Gaming underscores a commitment to delivering premium gaming experiences to players across Asia and beyond, further solidifying QTech Games’ positions as leaders in the global gaming industry. For more information visit https://lnkd.in/grmVR7iW. #QTechGames #S4Gaming #Bingo #NonJackpotBingo #OnlineGaming #OneStopShop #iGaming #PlatformProvider #OnlineCasino #QTechEngage #QTechOne #Partnership #Integration #VideoBingo #Entertainment #Experience #GlobalGaming

"When it comes to online multiplayer games, gaming profiles separated by publishers, consoles, or distribution platforms can also often preclude people from being able to play with one another. In many cases, two people who bought exactly the same game, but one on Steam and another on Epic Games Store, won’t be able to play together unless developers go out of their way to implement the so-called cross-play functionality, and the same goes for titles on different consoles as well. You Will Own Nothing and Be Happy Apart from security risks and needless inconveniences, the existing Web2 ecosystem of segregated player accounts also raises a number of concerns regarding consumer rights. For instance, when players spend money on in-game items or premium currencies, all these assets exist only within their corresponding economies, with no way to withdraw or leverage them in some other way."

Epic Games has partnered with notable telecom company Telefónica to have Fortnite and the Epic Games Store become pre-installed apps on select Android devices. This is a long-term partnership that will run through 2025 and will start with compatible Telefónica Android devices in Spain, the UK, Germany, Mexico and Spanish-speaking LATAM countries. This currently includes the titles Fortnite, Fall Guys and Rocket League Sideswipe, with third party games potentially being available in the future as well. More expanded details about the partnership are expected to be revealed at a later time as well. With nearly 400M devices on the Telefónica network, this could be a huge expansion for Epic Games titles to reach a mainstream audience that might not be as familiar with these games. Curious to see if other telecom & gaming companies strike deals like this in the near future. Learn more here: https://lnkd.in/gAqD2kiW Follow #MoreMark for #Business content in #Gaming, #Esports, and #Creators!

Mobile Premier League (MPL), a prominent skill-gaming platform, has acquired Bengaluru-based CloudFeather Games, a developer specializing in gaming infrastructure tools. While the financial details remain undisclosed, this strategic acquisition underscores MPL’s commitment to enhancing its technological prowess and fortifying its position in the rapidly expanding #gaming industry. https://lnkd.in/gdsHYJp2