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The Forbes Top Creators of 2024 list is now live - I see a few names of Creators that are active on LinkedIn but I predict next year's list will have several more! LinkedIn might not be their primary platform but I predict it will supplement their Creator businesses very soon #TopCreators #CreatorMarketing

Benefits of Working with Many Micro Creators Over a Few Macro Creators I’ve found that working with a large number of micro creators often yields better results than partnering with a few macro creators. Here's Why: 1. High Engagement: Micro creators, more often than not, tend to have highly engaged and loyal audiences who trust their recommendations. 2. Cost-Effective: Collaborations with micro creators are more affordable. 3. Diverse Reach: By working with many micro creators, I can reach a broader and more diverse audience. This usually causes the cumulative views of multiple micro creators to be more than that of a few macro creators (all in the same budget). 4. Authenticity: Micro creators often have a more personal connection with their followers, making their endorsements feel more genuine. Conclusion: I recommend brands to spread their budget across multiple micro creators for an overall wider impact. Question: Have you tried this approach? What benefits did you notice? Let’s discuss! #InfluencerMarketing #MicroCreators #MarketingStrategy #DigitalMarketing

Need Monday motivation? Check out some of the ✨ video magic ✨ that our creator community made recently. Want to see what happens when creativity meets collaboration with your brand's influencer campaigns? Reach out to us to help you identify the creators that will help you shine on social. #VideoStrategy #InfluencerMarketing #InfluencerCampaigns

Last week, I met two incredible creators who faced a major setback: their YouTube channels were demonetized. One of them produces faith-based children's content, and the other is a lifestyle creator resonating with the Gen Z audience. When they lost their ability to earn through AdSense and the YouTube Partner revenue streams, they could have thrown in the towel. But instead, they did something inspiring. The first creator pivoted quickly and launched a private membership using Uscreen. In just a couple of short weeks, they're already seeing early success. The second creator took a different route, expanding to other platforms and realizing the importance of building an email list. What's even more impressive is how this shift in focus is transforming his content strategy. He's creating less, but with more purpose—building the foundation of a real business where content isn't just about views but about intentional audience engagement. It’s a powerful reminder that in this ever-changing creator economy, the ability to adapt is just as important as the ability to create. And sometimes, the most challenging moments can lead to the most meaningful growth.

This Forbes Top Creator's list really highlights a massive shift in the creator economy. We're seeing creators evolve from entertainers to savvy entrepreneurs, building businesses and disrupting traditional industries. The creative industry is getting a serious shake-up! Forbes spotlights creators like MrBeast, Marques Brownlee + Rhett & Link who now lead impressive production teams, but this trend is booming right here in the UK too, with the emergence of next-gen production studios on our doorstep! UK YouTube stars like Brandon Baum are pushing boundaries with incredible visual effects in his full-scale production studio. Calfreezy's The Fellas Studios produces top-notch podcasts for other creators. And let's not forget creators like Rick Shiels and Robbie Lyle, who have dedicated teams redefining sports entertainment. This not only means awesome content but also creates tons of jobs in the creative sector! I predict we'll see even more UK-based studios popping up, blurring the lines between traditional media and the creator economy. All leading to exciting new opportunities for creators and viewers alike! #creatorseconomy #youtube #ukcreators https://lnkd.in/eNVnSPdi

What Sets Onlyfans Fans Apart From Followers? https://lnkd.in/d9hzSH7h Ever wondered what truly distinguishes OnlyFans supporters from followers? The answer might surprise you. While the line between the two may seem blurred, there’s a subtle yet important difference that can shape your experience on the platform. Understanding this nuance could be the key to revealing a whole new level of connection and success within your fan base. Curious to uncover the secrets behind this distinction? Keep reading to uncover the unique traits that set OnlyFans fans apart and why it matters for creators like you.

Being a creator in 2025 will only get more difficult. While mainstream platforms have long been the go-to for building audiences, they’re only becoming more complicated. Censorship, vague content moderation policies and limited monetization options are forcing creators to look for other alternatives. It’s not just about politics but the lack of clarity and consistency. A decade ago, platforms like YouTube opened doors to a growing creator economy. Today, creators are left with viable revenue streams.  So what can be done to deal with the situation better? → Decentralized systems are being designed to help creators own their content and monetize directly. Imagine platforms where creators are rewarded transparently or audiences can contribute directly without third-party interference.  → Micro-influencers are getting even more stronger. Their niche focus and authentic connections with their followers make them valuable partners for brands and great for decentralized monetization models. The global creator economy is recognizing its potential.  The creator economy of tomorrow will be built on freedom from restrictive platforms, to monetize fairly and to create without compromise. So, are you still excited to be a creator or do you want to enjoy more as a consumer? #creatoreconomy #monetisation

Creator Economy is Booming! Did you know the creator economy is valued at a whopping $104.2 billion, with over 200 million active creators worldwide? 🚀 🔍 Key Insights: 👉 Only 0.96% of creators have over 1M followers. 💰  Content creators can earn $51/hour on average—with top-tier creators making $1M+ annually. 💡  62% of creators say focusing on a specific audience drives growth. 👉 78% of monetized content creators are women. 💰  YouTube channels grow by 36% per year. 💡 63% of creators feeling the strain, balance is non-negotiable. Platforms like YouTube, Instagram, and TikTok offer incredible opportunities, but consistency and strategy are the secret sauce. What’s your biggest challenge or breakthrough in this space? Let’s share and learn together! 👇 Read Article https://lnkd.in/dN4EH-nE #DigitalMarketing #Wizard #WizardAdvertising #PerformanceBasedAdvertising

The Future of Social Media for Creators is Here! In 2024, social media is transforming how creators earn, connect, and grow. 🚀 But the game is changing as new platforms like Webbie Social and Bluesky Social emerge to give creators more power than ever before! ✅ Build real connections with innovative tools. ✅ Maximize income with creator-first models. Ready to see how these platforms will shape the creator economy in 2025? 💡 Check out our latest article for stats, success stories, and what’s next for YOU. #CreatorEconomy #WebbieSocial #BlueSky #SocialMedia2024 #FutureOfContent https://lnkd.in/efdB3wfJ

With all the uncertainty around TikTok's future in the US, it's even more imperative now for content creators (and businesses) to diversify their revenue streams 💯 Putting all your eggs in one basket might be easier to manage, but could be taken away in a heartbeat, and completely out of your hands. Creators should be focusing on bringing their audiences over to platforms like fanvue, where they get complete control over their revenue, push content to their existing audience and continue that connection and growth. Every video posted on Fanvue accounts gets shared to their followers and subscribers, not just the ones an algorithm 'favours'. Don't worry Creators, we've got you. https://lnkd.in/e--Uvdhj