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SDR roles are dead. AE roles are dead. Sales is dead. According to the LinkedIn echo chamber, AI is killing every GTM role. Caitlyn Vaughn, founder of Ascend AI, has a much better, more nuanced take. Caitlyn started her career as an SDR before moving into engineering thanks to knowledge she learned through AI, so she’s seen both sides. Instead of thinking about how AI can replace reps, she frames AI as a way to help reps: 👉Be way more efficient by helping them do deep account research in minutes 👉Excel in vertical SaaS where they need to be much more technical and act as trusted advisors 👉Move into new career paths or level up in their existing career by helping them contextualize information and learn new skills Curious to hear from our followers - have you used AI to learn about a niche industry or develop new skills for your career? Share your experience in the comments

Meredith McManus 🔮

Marketing @ Pocus | writing Extremely On Brand

1mo

Love this take! The smartest folks in GTM are tuning out the AI hype and focusing on using it to do more with less.

Angelo Francisco

Co-Founder @ Purply - Ube Cookies 🍠 🍪 | Former SXSW Fund

1mo

Caitlyn Vaughn 🙌🏻🫡

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