Pointai reposted this
How SEPHORA Used AI to Recreate the In-Store Magic Online As online shopping boomed, Sephora found a way to provide the personalized assistance of an in-store visit through a WhatsApp virtual assistant. Customers can chat with beauty experts on-demand for consultations, product recommendations, reservations, and more - replicating that coveted one-on-one retail experience. The impact? - Over 9,000 new users across Singapore and Malaysia in 1 year - Over 330,000 conversation sessions - $30,000 in average monthly incremental revenue By understanding shoppers crave the same high-touch experience online, Sephora's AI bridged the gap between digital and physical - delivering a superior customer experience and impressive business results. As retailers enhance omnichannel strategies, Sephora's approach showcases conversational AI's power to transform ecommerce. Interested in implementing conversational AI for your business? Check out my comprehensive guide on automation strategies in the comments. If you don't see my comment, choose "Recent Comments" in the dropdown below this post. #ConversationalAI #ECommerce #OmniChannel #Retail #CustomerExperience #Sephora
Marketing Systems Architect | I Build Predictable Revenue Engines for Scale-Ready Brands | No ROI = No Invoice
1ySephora nailed it with AI-driven personalized assistance! How do you think this approach could reshape the future of online shopping experiences?