The Pokémon Company International’s Post

2 names come up when we discuss #streamers on Twitch. Jynxzi and Caseoh_ These two are the new faces of Twitch and #livestreaming, starting off 2024 on the right foot. On February 17th, they both went on Jynxzi's channel and streamed together talking to their communities and playing several games. Reaching an outstanding 187K viewers and becoming the top 5th stream on Twitch for 2024 so far. And the highest peak viewers for Jynxzi with 228K. They also share an audience overlap of 29% It is still early in the year, and these two are already ranking among the elites, only time will tell how far they go. Read more about Jynxzi: https://hubs.ly/Q02mmygh0 Read more about Caseoh_: https://hubs.ly/Q02mmxBx0

This is a rather stunning insight from Evan Shapīro's latest Substack. Data provided by VideoAmp shows that, in the fourth quarter of 2023, not a single one of the top 200 most-watched programs were scripted. Not one. And the majority of the non-sports, non-news programs were live. The magic of live is that it only happens once, and viewers crave the feeling that they're not just watching but sharing in an experience with millions of other human beings. Are you giving your live viewers everything they deserve? The richest, most compelling experience possible? As first-screen viewing faces increasing competition from social media and gaming, are you doing everything you can to make sure your viewers eyes are glued to the screen and not the device in their laps? #livestreaming

Watch a new trailer and get ready to learn more about the future of The Elder Scrolls Online during the upcoming 2024 Global Reveal! #eso #mmorpg #xbox #videogames #onlinegaming

Having the right equipment is key 👌🏼📺5️⃣⭐️ Be sure to check out our latest TikTok video showcasing these 🎥📲✅ #highammanandvanremovals #tvprotection #5starservice #watchus #lotsofvidsandadvice #removalsandstorage

Are you tired of constantly switching between channels to catch all your favorite live sports games? Well, listen up, because YouTube TV has some exciting news for all you sports fanatics out there! 🏀🏈🎾 Get ready to take your viewing experience to the next level with the major upgrade to YouTube TV's multiview feature. Now, you have even more control over how you watch your live games. No more missing out on those epic plays while trying to switch between channels. 🙌 But that's not all - YouTube TV has also reduced latency for faster streaming, so you can stay up-to-date with every game-changing moment in real-time. 🚀 Don't wait any longer - make sure you subscribe to Tom's Guide for all the latest tech and entertainment updates, including everything you need to know about this game-changing upgrade from YouTube TV. #YouTubeTV #LiveSports #MultiviewUpgrade #Tomsguide #TechNews 📺⚽🏒🎉

Tony the Tiger 🐅, the 72-year-old mascot for Kellogg Company's Frosted Flakes 🥣, made his Twitch debut in August 2022 as a VTuber. The 2-hour debut livestream 🖥 weaved Frosted Flakes promotion into friendly rounds 🤝 of Mediatonic Games' (Epic Games) Fall Guy 🎮 - featuring Twitch streamers Brennon ’GoldGlove’ O’Neill, Chrissy Costanza, Jakeem ’BigCheese’ Johnson, and Khleo Thomas. The event racked up 17.7k hours watched, with a peak of 14.5k viewers, according to Stream Hatchet. Here's what all marketers should know about gaming media to develop and execute similarly effective activations. #gamingmarketing #gamingmedia #videogames #brandmarketing #digitalmarketing

Time for our next post on Twitch interactivity! Today, we're covering Hinder interactions. Hinder interactions make the game more difficult by adding elements of mischief to the streamer's game. Examples include: Traps, Debuffs, Enemy Buffs, More Enemies, Removal of Player Items. For example, this integration of our Gateway extension allows the audience to spawn elite enemies that are more difficult to wipe off the map. Adding this element creates tension and excitement during live streams of your game. Hinder interactivity is great for keeping Twitch audiences active on streams of your game. Audiences watch for longer and get to directly engage with their favorite streamer. Learn more about building interactivity in your extension today at muxy.io

Fortnite's back in a big way!   Fortnite Reload just got even better for gamers (and creators!) with the addition of DUOS mode. (Read it here: https://lnkd.in/ghfkV22n)   Here's why this is a win-win:   For Content Creators: Fresh Content and Hype 🚀 New gameplay = fresh content for streamers and YouTubers! Duo Dynamics 🚀 Analyze teamwork strategies and highlight funny moments.   For Brands: Targeted Marketing 🚀  Partner with creators to reach engaged players in this popular mode. Creative Collaborations 🚀  Design in-game items or sponsor tournaments for maximum exposure.   #Fortnite #FortniteReload #Duos #GamingContent #EsportsMarketing

Curious about 1) how brands like Gucci and Coach are activating fashion-centric audience of ZEPETO? 2) how Korean and Japanese brands are excelling by directly linking virtual with physical activations? 3) how adding virtual K-pop collaboration unlocks more value for brands? Please tune in tomorrow to find out.

I absolutely love seeing the levels streamers go to to attract enormous & highly engaged audiences at key calendar moments in Gaming. I'd say first it was DrDisRespect and his production-quality streams with PUBG. Now it's Kai Cenat & the launch of #EldenRing DLC 'Shadow of the Erdtree'. This level of brand advocacy is rare. This organic Reach & Engagement, doubly so. FromSoft (the game developer) knows this. See that statue at the back? They sent Kai that. Smart stuff - well done to their team. Capitalising on a great opportunity to tap into what is increasingly becoming the future of truly great streaming entertainment. Stats: His 116 hours tagged in Elden Ring garnered 13.1 million hours watched. With just the recorded data, Cenat averaged nearly 105,000 concurrent viewers.