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Market Monitor: Pennsylvania Fantasy Sports December 2024 The Pennsylvania fantasy sports market enjoyed its highest month in two years. Operators reported $2.7 million in net gaming revenue, besting last season’s high (October 2023, $2.65 million) and almost matching the strongest month of 2022. Year-over-year, revenue was up by 10%. The revenue is impressive against a backdrop of declining entry fees. Operators took in $22.3 million, down 7% over last year, far below last season’s high ($24.1 million) and down even more than in 2022 ($28.6 million). DraftKings remains the dominant force in PA fantasy, reporting $1.87 million in revenue for a market share of 69%. Rival FanDuel picked up 21% with less than $600k in revenue. But Underdog Sports is perhaps the standout. It reported $215k in revenue, its second best month on record and up almost 60% year-over-year. It sets the stage for a record NFL conclusion: Last year, it did $511k, beating out FanDuel . This year, it should soar past it. https://lnkd.in/efyq8VRz

Market Monitor: Michigan Fantasy Sports November 2024 In November 2024, Michigan fantasy sports operators enjoyed the best month of the year, reporting a combined $1.2 million thanks to the busy NFL season. Year-over-year that’s a marked fall of 33%, better than other months of 2024 but still underscoring the weakness of the fantasy market. The good news is this will be the last month of such weak comparatives — PrizePicks, previously the dominant force in Michigan fantasy, exited the market in November 2023, so the market has now lapped this exit by a full year. Indeed, taking PrizePicks out of the picture, the market is fairly static. Total market revenue ex-PrizePicks was actually up fractionally year-over-year (from $1.155 million to $1.196m). Market leader DraftKings has grown annually, more than offsetting the decline at rival FanDuel. There was also decent contribution from Underdog Sports, which generated $116k for a 10% market share. https://lnkd.in/eMwnrkNn

“As video game publishers adjust to a changing market, the lasting popularity of sports games could present a potential lifeline. 2K, the publisher of prominent sports titles such as “NBA 2K” and “WWE 2K,” has a head start in the race for sports properties, and it’s looking to take advantage in 2024.” Ahead of the release of TopSpin 2K25, Senior Director of Brand Marketing - Sports, Bryce Yang, spoke with Digiday about how 2K is investing in its sports game portfolio. Read more in https://2kgam.es/4aOEkza

Sports media is evolving, and gambling is at the center of it. Platforms like Action Network are turning fans into bettors, reshaping how we watch and engage with games. It’s no longer just about whether your team wins—it’s about how you can win. Is this the future of sports or are we losing something along the way? #SportsBetting #Gambling #SportsMedia Source: Did Sports Media Play Itself? By Tommy Craggs

As I sit down on the sofa to watch one of the 18 Champions League games kicking off at the same time tonight, I find myself thinking that there has to be a better way to cover this! Every match filled with drama, every goal shifting the “as it stands” table, every yellow card, every corner, every missed chance impacting bet builders and accumulators across the globe. Subscription broadcasters have exclusive rights, leaving bookmakers, affiliates, and their audiences on the outside looking in. A massive, high-intent betting audience that are craving real-time insights, expert opinions, and interactive engagement. Ultimately they are left underserved. The solution? Their very own dedicated live betting broadcast service. ✅ Live, in-depth coverage of all the key action across every game ✅ Real-time insights tailored for betting audiences ✅ Community interaction that keeps bettors engaged throughout ✅ Expert analysis that adds value beyond the basic scoreline This isn’t just a missed opportunity - it’s a game-changing moment for in-play engagement. With Sports Broadcast Media, bookmakers and affiliates can finally offer their audiences the coverage they deserve, and keep them engaged from kickoff to final whistle. 18 live games. 1 service to bring them all to life.

In the whirlwind of recent sports events, you might have missed the news about the delay of the Football Manager 2025 release ⚽🎮. Sports Interactive, the studio behind this masterpiece, announced that the game's premiere has been moved from November '24 to March '25⏳. It’s not the first time an important game franchise has faced a delay — just like with FM predecessor, "Championship Manager 4" almost 20 years ago 🕰️. Each time, though, it shakes the dedicated fan base and creates a financial risk 🎯. As a loyal fan who has been shaped by this series for the last 25 years 🤩, I couldn’t ignore the deeper story behind it. How big is "Football Manager"? Just imagine that the current edition was played by 7 million gamers in the first 100 days 🌍. Financially, Sports Interactive reported £66 million in revenue in the fiscal year ending March 2023 💸. So, this delay is more than just a disappointment to fans — it has a commercial impact too 📊. SI concluded they needed more time to meet the high expectations of players 🙌. Delays like this are common, especially when significant technological changes are involved, and in this case, they're switching from their in-house engine to the revolutionary "Unity" brought by a third party🎯. While delays can lead to frustration, they often ensure that a game is polished and delivers on its promise. But as we’ve seen before in the industry of video games, not all delays guarantee smooth launches 😓. However, there’s plenty of reason to stay optimistic! With the strong community support, proven leadership from Miles Jacobson, and Sports Interactive’s track record, this delay might just be worth the wait 💪🎮. #FM25 #FootballManager2025 #GamingNews #SportsInteractive #FootballGaming #PatienceIsKey #GamingCommunity

Market Monitor: Ohio Sports Betting November 2024 In November, Ohio online sportsbooks had their second best month in market history. They brought in just over $1 billion in bets on which they generated $114 million in revenue. Both these are the highest outside the January 2023 launch month. In handle, FanDuel just stayed ahead of its rival DraftKings for the second month running, but very little separate the pair. In revenue, the gap is much clearer, with the former reporting $46.5 million to its rival’s $37.9 million. The pair took in 68% of the bets in the market and almost three quarters of revenue. https://lnkd.in/e_xZs67H

Dark Reality of Fantasy Sports Apps and Financial Realities: A Deep Dive  https://lnkd.in/gGdSATzz #FantasySports #FinancialBreakdown #GST #TaxOnWinnings #PlatformFees #GovernmentRevenue #Addiction #BehavioralInfluence #MegaEvents #WinningProbability #FantasyGamingIndustry #FinancialMechanics

One more example of Electronic Arts (EA) leading the charge with #ingameadvertising. Bringing on a partner like Discover Financial Services to power ads in #CollegeFootball25 shows that big IP's and big brands can find success together. And it's great to hear from the brand in this Digiday interview about how #financialservices brands can leverage gaming for success. https://lnkd.in/gFw56CCj

GAMING TAKE: Considerable sports betting content on social media caters to the lowest common denominator. It may offer some short-term appeal, but it's unlikely to reap long-term rewards -- definition of instant gratification. Delivery across mediums -- audio, video AND the written word -- should be valued most. Of course, it must be presented with some pizzazz. After all, betting is just another form of entertainment. #sportsbetting #sportsmedia #sportscontent