Pollen’s Post

Transcript

Hey everyone, I'm Jamie Cox. I am a branding expert in residence at Pollen and I am also leading a Sprint right now called Brand Design for Non Designers. We are two sessions in and we are heading into the final two sessions. And if you haven't joined yet, don't worry, there's still time. Our next session is on Tuesday, July 23rd and we're going to be talking all about color. So we're going to learn about color psychology, we're going to understand what makes a cohesive color palette and then we're going to learn to leverage imagery and icons for our brand. So we're going to delve into the decision making. Process behind colors. So how many do you choose? How often do you use them? What colors do you choose? We're going to use the brand archetypes to influence our color palette so we evoke the right emotions from our ideal clients. And then we're going to talk about icons and imagery and how you can leverage those in storytelling for your brand. You'll walk away from this session with a cohesive color palette to help build your brand identity. I'll also give you some resources, tips, tricks for finding the right icons. In images for your brand. So don't miss this opportunity to take your brand identity to the next level. I will see you at our next session.