PolyAI reposted this
After 5 years of building the world's most lifelike voice AI, PolyAI recognized that their brand did not reflect the level of growth they've achieved — it was time to level up. 🌟 A huge thank you to Kylie Whitehead, Senior Director of Marketing and Brand at PolyAI, for sitting down with Bill Kenney 👋 to dive into what the rebrand process is like — the good, the bad, the "invasive", and everything in between. Tune in to our latest podcast episode to hear some of Kylie's fantastic insights on: → Tackling a repositioning project prior to the rebrand → Developing a differentiated brand that speaks to an enterprise-level client → The importance of ensuring your CEO/Founder's needs are heard We're a little biased but this episode is truly a "can't miss". And the best news is, it's officially live wherever you get your podcasts. 👇👇 https://hubs.la/Q02FX5b30
Eric Steinert
1mo
A valuable takeaway for me is balancing the degree to which customer data should define a brand versus the company’s ethos and vision, and how to consider this depending on the goals of a rebrand. In this case, it was particularly interesting to hear how PolyAI’s customers provided insight on using non-technical language for more clear product communication, and how this in turn helped the brand align more strongly with their mission as a human-centered tech company. Looking forward to more from this series!
Creative Designer | UI/UX Design
1moI love hearing stories about how a team of designers can impact other companies and help them achieve success. It’s always inspiring! I would love to be part of that journey and contribute to your company because you’re doing amazing design work and creating fantastic results. Love it!