Pomerantz Marketing’s Post

To maximize your marketing budget, you need to strike a delicate balance between immediate results and long-term brand value. Read on for tips to find the balance between #DemandGen and #LeadGen: https://gtnr.it/3DCmgte #DemandGeneration #LeadGeneration #BrandBuilding #B2Bmarketing

🌍 Go Beyond Borders! Expand your reach with a multi-channel marketing strategy tailored to your business. Connect with global decision-makers effectively and efficiently. #GlobalMarketing #B2BSuccess #GrowthStrategies

In our second panel of the day “Co-marketing: Why is it So Hard?”, Carol Haverty, Belgin Caglar, Pramod Pratap, and Basia Borysewicz dug into the common difficulties partnerships teams find when launching co-marketing campaigns. Top of mind is alignment - having a clear plan going into any activity (What is the strategy? What is our end goal? What channels will we use? What are the messages?) will inevitably make your efforts more successful. #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

In our second panel of the day “Co-marketing: Why is it So Hard?”, Carol Haverty, Belgin Caglar, Pramod Pratap, and Basia Borysewicz dug into the common difficulties partnerships teams find when launching co-marketing campaigns. Top of mind is alignment - having a clear plan going into any activity (What is the strategy? What is our end goal? What channels will we use? What are the messages?) will inevitably make your efforts more successful. #CoMarketing #PartnerEcosystem #PartnerMarketing #FieldMarketing #EventMarketing #B2BTechMarketing #MarketersUnconference2024

It's time to abandon last year's marketing approach! Effective marketing is evolving faster than your approach. Technology, competition, and business practices have made traditional marketing tactics obsolete. In this online session, we'll explore cutting-edge strategies that are revolutionizing B2B demand generation. Discover crucial mistakes that derail your efforts and learn actionable techniques to ensure your initiatives succeed. Despite what worked last year, it's time for a reality check: you might be the reason your marketing isn't hitting the mark. Don't miss this opportunity to rethink your approach and drive real results in the next 12-18 months with Craig Oldham, Founder & Managing Partner of Mahdlo Executive Advisors. Register here: https://lnkd.in/ejcJBW6j #Marketing #B2BDemandGeneration #MarketingInitiatives #EliteAdvisors

Unlock the secrets to creating effective offers that resonate across different markets. Learn valuable tips from marketing expert Paul Cassimus on tailoring campaigns to achieve the best results. 🌟 #B2BMarketing #LeadGeneration #MarketingInsights #DigitalMarketingDomination

Think of the marketing funnel as your personal roadmap—it's there to usher potential customers through every phase, starting with initial awareness all the way to the final purchase decision. Read more 👉 https://lttr.ai/ARfC4 #Business #ConvertLeads #MarketingStrategy #MarketingFunnel

Unlocking Sales: The 5 Stages of Buyer Awareness Understanding the 5 stages of buyer awareness is crucial for effective marketing. We explore each stage, from complete unawareness to product knowledge, and how to tailor your marketing messages for maximum impact. Boost your marketing strategy today! #clinicalmarketer #cashpt #BuyerAwareness #MarketingStrategy #SalesGrowth #CustomerJourney #DigitalMarketing #AwarenessStages #MarketingTips #ConversionOptimization #BuyerPsychology #EffectiveMarketing

Are you only fueling your public sector marketing strategy at the top of the funnel? You might be stalling out! Susan Rose explains why full-funnel strategies drive success. Don’t miss a stop—learn how to guide your leads from awareness to action in our latest blog. Avoid getting stranded while the competition speeds off with your buyer! https://lnkd.in/eAxAdPiq #GovMarketMastery #buyersjourney #marketingfunnel #B2Gmarketing #publicsectormarketing #governmentmarketing

In B2B marketing, intent data isn’t just a buzzword—it’s the key to predicting your prospects' needs. Spotting the right signals transforms guesswork into strategy. 🚦 What buyer intent signals are you tracking? - Site engagement - Pages visited - Time spent on specific content Personalized strategies boost engagement and build trust faster. If intent data isn’t part of your approach yet, now’s the time to act! Our Signal Based Marketing Summit in November will deliver actionable insights and proven tactics to turn buyer signals into winning strategies. Don’t miss out! 👉 https://lnkd.in/gHGadAQ2 #B2BEvent #BuyerIntent #Marketing #Strategy #B2BSales #Learning #DataDriven #GTM #Signalbasedmarketing