POP MART’s Post

Kanye West has shocked the world again, demonstrating why he's considered a marketing genius, despite recent and highly publicised controversy. In a low budget, selfie camera Superbowl Commercial, he announced that he was slashing the prices of all items on his Yeezy website to just $20, regardless of their former price points - some of which were as high as $200. In doing so he has not only democratised access to his high-demand fashion line but also massively propelled the visibility of his latest album, "Vultures." This strategy, which he hinted at back in 2022, generated a stated $19 million in sales on the first day alone, showcasing the power of brand sentiment and desirability. He created a cultural moment that transcends music and fashion, tapping into the zeitgeist of affordability and accessibility whilst maintaining brand prestige. Kanye's ability to pivot & innovate, even in the face of controversy, highlights a masterclass in leveraging personal brand and product in synchronicity. This move not only revitalises public interest in his creative output, but also sets a new benchmark for how artists and designers can engage with their audience, disrupt the market, and create a multi channel hype that benefits multiple facets of their portfolio. You can say what you want about Kanye, but you cannot deny the man knows how to build a brand and get everyone's eyes on it. Keep Hammering 🛠 #KanyeWest #Yeezy

Last week, I had the pleasure of attending the Global Licensing Expo in Las Vegas, and what an incredible experience it was! Here are some of the biggest takeaways that I’m excited to share with my clients, ICW members, and partners: Plush Toys Dominate: Squishmallows and similar plush toys are capturing the market's attention in a big way. Their popularity shows no signs of slowing down, making them a strong area of opportunity. Artists in the Spotlight: Artists are being featured more prominently than ever before. It's inspiring to see such creative talent being recognized and celebrated, opening up new avenues for artistic collaboration. Collaborations Galore: There’s a noticeable trend of collaborations between smaller brands and vintage brands. These partnerships are bringing fresh, nostalgic, and innovative products to the market, offering exciting opportunities for both established and emerging brands. What a week it was at the Global Licensing Expo! The insights gained are invaluable, and I look forward to leveraging these trends to help my clients and partners thrive in the evolving market. #GlobalLicensingExpo #LasVegas #MarketTrends #PlushToys #Squishmallows #ArtistSpotlight #BrandCollaborations #ICW #Innovation #BusinessGrowth

This is how to go BIG in retail 💥 Tupla has taken the in-store implementation of a commercial partnership to the next level. The cooperation with MTV’s new adventure reality Race Across the World Suomi is visible throughout the country in multiple retail channels and different store sizes. With instant brand recognition and simple communication, the adventurous presentations are a textbook example of shopper-centric design. The power of emotions has been utilized by bringing the delicious product and the feeling of adventure to the center of the design. Shopper-centric design is about using just the right amount of elements to achieve effective attention value. Too many elements result in nothing standing out! #shoppermarketing #shoppercentricdesign #teamplay

bigger brands like Louis Vuitton really know how to promote their product and brands. their outlet in the Changi Airport Group in Singapore really showcases the thing. this LED video wall really emphasizes different evaluation of the different designs of bags, which really showcases their strength of creativity and design senses as well... this LED video wall also attracts millions of visitors in the airport to get a sneak peak as well... that shows the strength of current evaluation of AV industry as well... with the constant development of micro led or mini led will eventually lead the AV industry into consumer level in the upcoming 3-5 years for sure... #ledwall #ledmodules #ledvideowall #ledscreen #advertisingscreen #marketing #signage #microled #miniled #airportsignage #AVindustry #airport #digitalsignage #traveldiary

Brand naming is usually rushed and most companies name suck, not on purpose, but because of the lack of understanding of it’s long term impact. If you feel that it’s too late to rename, then here are some famous companies who renamed for good. Cargo House >> Starbucks Research in Motion >> Blackberry Tokyo Tsushin Kogyo >> Sony Cadabra >> Amazon Burbn >> Instagram Brad’s Drink >> Pepsi Stag Party >> Playboy Picaboo >> Snapchat Matchbox >> Tinder Pete’s Super Submarines >> SUBWAY Jerry’s Guide to the World Wide Web >> Yahoo Precision Optical Instruments Laboratory >> Canon Sky Peer-to-Peer >> Skype Japan Optical Industries Co. >> Nikon #branding #brandrenaming #brandname

A 3D holographic fan is a device that uses a rapidly spinning LED array to create the illusion of three-dimensional images in mid-air. Here's a brief overview of how it works and its applications: ### How It Works - **LED Strips**: The fan blades are equipped with numerous LEDs. As the fan spins, these LEDs light up in precise patterns. - **Persistence of Vision**: The human eye perceives these fast-moving lights as a continuous image due to the persistence of vision effect. - **Software Control**: Specialized software controls the timing and pattern of the LEDs, allowing for the creation of detailed 3D images and animations. - **Synchronization**: The device needs to synchronize the LED patterns with the rotation speed to ensure the images are displayed correctly. ### Applications - **Advertising**: These fans are often used in retail environments to attract customers with eye-catching 3D displays. - **Events and Exhibitions**: They provide dynamic and engaging visuals for product launches, trade shows, and exhibitions. - **Entertainment**: They can be used in concerts, theaters, and other entertainment venues for stunning visual effects. - **Education and Training**: These devices can visualize complex concepts and data in a more comprehensible way. ### Benefits - **Attention-Grabbing**: The 3D holographic effect is highly engaging and can easily attract attention. - **Versatility**: They can display a wide range of visuals, from static images to complex animations. - **Portability**: Many models are relatively compact and easy to set up, making them suitable for various environments. ### Considerations - **Safety**: Since the fan blades spin rapidly, proper safety measures should be in place to prevent accidents. - **Ambient Light**: The visibility of the holograms can be affected by ambient lighting conditions; darker environments generally work better. ### Popular Models https://lnkd.in/dN2gGyqi

IDIDTHAT.co Best in Craft, BestAds 6 of the Best, and Ad Age Editor's Pick for our new Tiguan launch piece for Volkswagen Group Africa. Huge congrats to Karien Cherry from Giant Films for her Best in Craft Direction, and all the other magical people who brought this whimsical world to life. Judge’s comment: ‘I am in love with how crisp and uncomplicated this piece is. There is a quiet perfection. The use of natural light is exquisite and the contrasting of earthy tones with bursts of colour gives a visual depth that feels intentional and effortless. And then there is the music. Ah! I believe in striving to “perfect every detail. And limit the amount of details to perfect”. This piece did that for me – focused and refined.’ – Bongiwe Neema Nouse, Integrated CD at The ODD Number Judge’s comment: ‘Firstly let me just say that this was a BUMPER month! Wow guys, what a spectacular show of what’s possible. But even so one piece of work really stood out for me. Tiguan stole the show. It has scale without losing its childlike charm and delight. It holds the balance between epic and enchanting in every shot. A sure sign of a beguiling idea meeting deft direction and perfectly restrained CG to create something really special. Well done to everyone involved.’ – Dani Hynes, Director at Love Films https://lnkd.in/eYc8C-v2 https://lnkd.in/efXN-y37 #VFX #CGI #Advertising #CreativityMatters

https://lnkd.in/dBgeGq42 Mステ has been a staple for years, but can it continue competing with the rise of global streaming giants like Netflix? #Mステ #ネトフリでタイプロ #MGI2024 #ساعه_استجابه #أعلاناتكم_ترند With streaming dominating the music scene, should Mステ shift its focus to a more digital format to survive? #Mステ #ネトフリでタイプロ #MGI2024 #ساعه_استجابه #أعلاناتكم_ترند Can Mステ’s classic format keep up in an era where Netflix and other platforms are setting new standards? #Mステ #ネトフリでタイプロ #MGI2024 #ساعه_استجابه #أعلاناتكم_ترند As streaming continues to grow, is Mステ at risk of losing its core audience to global platforms like Netflix? #Mステ #ネトフリでタイプロ #MGI2024 #ساعه_استجابه #أعلاناتكم_ترند MGI2024 is gaining global attention, but how will Mステ maintain relevance in this rapidly changing media landscape? #Mステ #ネトフリでタイプロ #MGI2024 #ساعه_استجابه #أعلاناتكم_ترند Is the traditional TV format of Mステ sustainable in a time when platforms like Netflix dominate viewership? #Mステ #ネトフリでタイプロ #MGI2024 #ساعه_استجابه #أعلاناتكم_ترند Can Mステ reinvent itself to stay relevant in a streaming-driven world, or will Netflix take over entirely? #Mステ #ネトフリでタイプロ #MGI2024 #ساعه_استجابه #أعلاناتكم_ترند What can Mステ do to compete with the global reach of streaming services like Netflix? Time for a change? #Mステ #ネトフリでタイプロ #MGI2024 #ساعه_استجابه #أعلاناتكم_ترند As Netflix dominates the streaming world, what’s the future of live music shows like Mステ in Japan? #Mステ #ネトフリでタイプロ #MGI2024 #ساعه_استجابه #أعلاناتكم_ترند Is Mステ at risk of becoming outdated in the face of rapidly growing platforms like Netflix? Can it evolve fast enough? #Mステ #ネトフリでタイプロ #MGI2024 #ساعه_استجابه #أعلاناتكم_ترند

Musings from Dennis #174. Respect! Costumed characters are the ‘Beyonces’, 'Taylor Swifts' or 'The Rock' for the kids. The more famous ones like Mickey Mouse, Winnie the Pooh. SpongeBob SquarePants, the PAW Patrol or even Hello Kitty generate billions of dollars in media, content and licensing revenue annually for their respective IP owners with some even having their own Hollywood Walk of Fame stars. They lead the way in fronting their own franchise or brand and do not represent or are mascots for any other brands other than themselves. That is why I get very irritated whenever I hear agents or even employees in marketing departments of IP and mall owners referring to them as mere mascots (We don’t refer to a Ferrari or Porsche or Rolls Royce as just a car or a Hermès Birkin as just a handbag do we). Only mascots stand in a supermarket aisle pushing their UHT milk or grape juice and jump around getting spectators to cheer for the sports club they represent. Costumed characters represent something strongly emotional and of an intangible value to their fans far beyond what many handlers think, sadly. In Asia, we don’t even have them ‘walk-around’ and demean their value. We get fans to queue and meet and greet them as they appear in a special designated area where they become the highlight and focus. Also don’t allow the characters to appear too often and as a result water down their availability and appeal. How would a celebrity be treated right down to the selection of the changing room? Do that to the character you are responsible for. I once received a call from a local Singapore suburban mall asking me if I could loan them Mickey Mouse to stand around the mall to hand out flyers!  Change what you call them, see how the fans respond to them and you will see these heroes in a new light!

The recent incident with the Indian Sneaker Festival falsely promoting 21 Savage as a headliner without any formal agreement adds to a growing trend of mismanagement in India’s live events scene. After the issues with Diljit Dosanjh’s show and the widespread usage of bots around Coldplay, it’s becoming clear that the industry needs to address some major gaps. So, what can be done to prevent these issues going forward? 1. Verified Credentials for Event Organizers - Platforms like Insider.in should maintain a verified organizer database where organizers are pre-vetted based on their track record and operational integrity. 2. AI-Powered Anomaly Detection - Implement AI-driven anomaly detection systems that monitor ticketing behavior. These basic steps could go a long way in restoring faith in the live event industry and preventing ticket buyers from being misled.