Portas Consulting reposted this
Partner @Portas Consulting - Global Head of Commercial and Investment Practice and Regional Lead of Technology & Digital Practice | Sports strategy & Investment| Sportstech | ex-Bain | Angel Investor
The landscape of sports is undergoing a massive transformation, driven by digital innovation and technology. 📈 The sport tech market is on a meteoric rise, with projections estimating its value to hit a whopping USD 52.7 billion by 2032. However, there’s a catch. A staggering $30 to $50 billion could slip through the fingers of sporting organizations if they fail to harness the full potential of digital advancements. The hurdles? They’re significant: from crafting a robust digital strategy to upgrading technical infrastructure, not to mention bridging the funding gaps. 💼 In our latest article (click here), we dive deep into the sub-sectors and technologies that are reshaping the world of sports and physical activity. 🏃♂️💻 We’ve partnered with Microsoft GSIC to pinpoint exactly what’s causing this value realisation gap and how to leap over it. Join us in exploring this digital frontier and discover how your organization can stay ahead of the game! 🌐
Some significant developments in this space transforming the sporting landscape generally in a positive way. Excited from a high performance perspective to see the levels elite athletes can reach as a result of using new technologies to measure, optimize and manage athletic performance.
100%. Having delivered the technology package for 3 World Cup stadiums for Qatar and carried out multiple other technology projects technology is for sure taking centre stage not just for sport performance but for fan experience and facility operations and management. They key is understanding the business needs and ensuring that the investments made fit the purpose. Exciting subject to be a part of.