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Ikea has launched an initiative called “Careers Done Different” to attract a new generation of co-workers. This campaign includes The Co-Worker Game, a virtual store on Roblox opening on June 24th. Designed to showcase the variety of roles and career progression opportunities at Ikea, the virtual store engages users through games inspired by real-life jobs at the Swedish retailer. Ikea is hiring 10 individuals from the UK or Ireland, aged 18 or older, to work in the virtual store, paying them £13.15 per hour, aligned with the Living Wage Foundation's real living wage. Tasks include serving meatballs and assisting users with finding virtual furniture, mirroring actual Ikea roles. The recruitment process involves a questionnaire, an updated CV, and potentially a video submission, with successful candidates invited to digital interviews. Even those not hired can explore the virtual store and win Ikea-exclusive user-generated content, providing a unique way to experience and interact with the brand. By integrating real monetary compensation into a virtual environment, Ikea creates an engaging and practical platform that enhances brand interaction and community engagement. https://lnkd.in/g_5kuarU

IKEA is opening a new store on Roblox

IKEA is opening a new store on Roblox

ikea.com

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