Portland Trail Blazers @ the Rose Quarter’s Post

Check out this interesting article by my colleague Sian on kids’ content preferences! 🤩 Dive into the evolution of children’s content and discover how it highlights the youth’s appetite for narratives that challenge and mature alongside them 💭 KidsKnowBest

On the importance of brand alignment

What is required for Excellence in brand management? Learn from Global Best like Apple, Coke about concept, awareness, product branding etc Brand Marketing Strategy Excellence to become Brand Manager https://lnkd.in/dENNqxTf https://lnkd.in/dbujUz5H #brand #Management #brandmanagement

Best of Brand Management Courses; Learn from Global Best like Apple, Coke about concept, awareness, product branding etc Brand Marketing Strategy Excellence to become Brand Manager https://lnkd.in/dENNqxTf https://lnkd.in/d7Ubqd5c #BRAND #Management

This article emphasizes the challenges of attaching purpose as an afterthought to a brand. It delves into the importance of integrating purpose from the start, sharing valuable insights from the chief brand officer at Cotopaxi. Worth a read for those curious about the impact of purpose on long-term business objectives.

What is the difference between Ingredient Brand Consulting and Brand Consulting for Ingredient Brands? For the latter, you don't necessarily need to have experience in #ingredientbranding. It is the creation of solutions and designs that work on the surface, mostly at the marketing communications level. With our Ingredient Brand Consulting approach we develop go-to-market strategies that are deeply embedded in the business processes of the supply chain and enable customers to be or become an ingredient brand. A redesigned logo doesn't make anyone an Ingredient Brand. Watch our video to see how it works. 

The success of brand partnerships lies in finding that common thread while creating an element of surprise and delight, a delicate balance. As brand partnerships evolve, it will be even more about extending the overall experience beyond traditional marketing.

One of the key takeaways from the first module of the Mini MBA in Brand Management is the statement about the elements of Brand Equity: Brands that are meaningful AND, different, AND salient prove that the combination is greater than the sum of its parts.

Joins us welcoming Brand Strategy Expert Eva Pederzini as new acting Group Chief Brand, Marketing and Product Officer. Learn more about Eva in the Press Release below. #pressrelease #evapederzini #vertuhotelsandresorts #vertuhospotality #vertugroupinternational

BRAND STRATEGY #BrandStrategy #BrandIdentity #BrandPositioning