Pow Food | BCorp, Nutrition-led Catering’s Post

We’re excited to introduce you to Ali Warburton, our CEO and founder! A rather overdue post, we thought the best way to help you get to know Ali was to ask her some questions, so here they are. 1. What were you doing before pow? I had two catering businesses before POW. For 20 years we were the go to caterers for A List talent flying in from LA requiring bespoke nutritional catering. In 2005 - 2010 I ran a venue on the Portobello road specialising in raw, healthy food which turned into an events space at night! 2. Where does your passion for healthy food come from? I’ve always loved my food, I’d be the first asking for seconds from a young age, and from a family of four siblings, mealtimes were always a focus. My passion for healthy food came when we started working with our clients from LA, with that came an understanding of the huge gap of nutritional awareness between LA and London especially within the hospitality industry. 3. What’s your favourite restaurant in London and why? It’s difficult to name one! The one thing I look for when picking a restaurant is transparency on where they source their products. I do however love a Sunday roast, so if I pick one I’d have to say The Cow in Notting Hill. It’s the place I associate to many wonderful memories with friends and family 4. What’s something that might surprise people about you (fear, hobby..?) I had a bad stutter as child and this is still something I struggle with on a daily basis,  however one of the most eye-opening things for me was being able to view my stutter as simply a part of who I am—and not something that controls who I am. 5. How do you like to spend your time out of work? My favourite thing is spending time with my two girls and my two naughty Jack Russell’s. I start every day with a meditation. I also like to eat out and have a dance with friends. 6. Can you share a memorable moment or achievement since starting the company? Being the first female led caterer in the UK to achieve B-Corp accreditation. This was driven by Emily, my daughter and co founder of Pow food and our head of sustainability.

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