Hue.’s Post

3 Ways Beauty Brands Excel at #ShadeMatching on eComm 💜 And a list of Brands w/ Top Shade Matching Experience ⬇ #1 Add user-generated video content to eComm that shows products on all skin tones! Be sure to tag which shades creators use in the video. 💡 Expert tip: Add the video content to Shade Matching quizzes for a more accurate and relevant customer experience. #2 Personalize shade recommendations based on more than just skin tone! Customers consider undertone, skin type, and other skin characteristics such as acne and hyperpigmentation when selecting shades. ⚡ Expert tip: Add content on your site that shows real skin characteristics that your customers related with - avoid retouching images or featuring people with naturally flawless skin. #3 Educate customers about undertones through a variety of images for easier self-identification. ✍ Expert tip: Provide undertone resources specific to skin tone depth. A cool undertone looks different on fair skin compared to tan skin. Tag your friends in beauty who might find these tips useful ⬇️ Follow Hue. for more shade matching tips! ______________ 🏆 Beauty Brands w/ Top Shade Matching Experience: Laura Geller Beauty Live Tinted Ami Colé CoverFX Surratt Beauty _______ #poweredbyhue #beautymarketing #huecommunity #marketing #ecommerce #theleadsummit #leading100 Hue. Janvi Shah Sylvan Guo Holly Guenther Elena Allison Noureen Shallwani Leslie Aboytes