Sparks introduced the Reasons To Play activation at the Axios Women's Sports House to kick off the Cannes Lions International Festival of Creativity. Attendees record a video sharing the story of their reasons for playing—what fuels their passion, ignites their spirit, and keeps them chasing their dreams. Their story will become part of our mosaic, weaving a tapestry of determination and resilience. #CannesLions #ReasonToPlay #PoweredBySparks
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The 2024 #ParisOlympics mark the first 50-50 split between competing women and men #athletes, which has come a long way since 1900 when #women first participated in the games. Read our latest research in "Women's Sports Attendance and Viewership Soar Pre-Olympics": https://okt.to/LrhcQ4
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The 2024 #ParisOlympics mark the first 50-50 split between competing women and men #athletes, which has come a long way since 1900 when #women first participated in the games. Read our latest research in "Women's Sports Attendance and Viewership Soar Pre-Olympics": https://okt.to/QK2CDE
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The 2024 #ParisOlympics mark the first 50-50 split between competing women and men #athletes, which has come a long way since 1900 when #women first participated in the games. Read our latest research in "Women's Sports Attendance and Viewership Soar Pre-Olympics": https://okt.to/GQaS1I
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The game is changing. For the first time in history, the #Paris2024Olympic and #ParalympicGames will see an equal number of men and women competing. This 50:50 representation of athletes makes the Summer Games the first to reach #genderequality. Progress does not stop there. With an expected global audience of 3 billion, this year’s Games have been deliberately scheduled to make possible more balanced coverage of all events, putting all athletes in the spotlight. The Games will also feature more women’s and mixed events, offering more opportunities for women to win medals. #GenderEqualOlympics and #ChangeTheGame #sdg5
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Cinematics/Capture Tech Lead - Frostbite, Unreal and Unity. I set your techy complex projects variables to true. Shipped games: ⚽️ Fifa 23, EAFC24. EAFC25 coming
Excited to share this insightful video featuring none other than the phenomenal Marta Vieira da Silva, a leading figure from EAFC, discussing the role and importance of women in football. ⚽️ Marta’s words resonate far beyond the football pitch. They serve as a powerful reminder of the undeniable impact women make across all industries, including gaming. 🏃♀️➡️ In a world where diversity and inclusion are increasingly recognized as key drivers of innovation and growth, it's inspiring to see influential figures like Marta leading the charge. Her message is a clarion call for us to acknowledge, respect, and elevate the role of women in all sectors.🎮🕹 This is particularly relevant in the gaming industry, where the presence and contributions of women are often overlooked. It's time we celebrate and encourage the incredible women in gaming, just as we do in football and other industries. Let's continue to amplify women's voices, celebrate their accomplishments, and foster an environment where they can thrive. Here's to more power, more representation, and more diversity in every field!:muscle::globe_with_meridians: #WomenInFootball #WomenInGaming #diversity #Inclusion #Empowerment
Marta, arguably the greatest women's footballer ever, didn't have a reference point for what was possible growing up. For International Women's Day 2024, fantastic work led by Ana Fernanda M., Felipe Villarreal, and the EA SPORTS FC LatAm team. This is what it means for the likes of Marta Vieira da Silva, Tiane Endler, and Leicy Santos to know their presence in the game is paving the way for the next generation. #iwd2024 x Electronic Arts (EA)
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My dude! Catalyzing human positive tipping points because others are blind to our emerging future 🙌🏽 There are so many underappreciated assets out there. The catch: your investing lens must have evolved from a single value to a multi-value systems view.
Ignoring the opportunity of women's sports is a *huge* business failure. Was honored to share my take on this at Cannes Lions International Festival of Creativity on how the NCAA completely missed the mark when they originally withheld "March Madness" from Women's Basketball 🤷♂️
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Women driving fast over here…literally and figuratively. 🏎️ It takes GUTS to race up Pikes Peak around those hairpin turns. I 100% believe you can’t fully appreciate a sport until you try it. To that note, I would like raise my hand to try it, preferably on a flat, straight, smooth surface… In the meantime, I can settle for cheering on these athletes with my team members at RBC Wealth Management #2025Goals
Some of our favorite sound bites from Women With Drive Pikes Peak hosted by WIMBA and Parity, and presented by RBC Wealth Management! 🏎️ Last month’s Broadmoor Pikes Peak International Hill Climb featured 6 women drivers for the first time in history. In this panel, our speakers discussed how moments like these in women’s sports impact the larger sports industry and our society. 🎤 #RBCWealthManagement #WomenInMotorsportsNA #WomenWithDrive #ParityNow Samantha Schultz OLY Loni Unser Leela Srinivasan Meredith Chopka Kristina Kern Cindy Sisson Women in Motorsports North America
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Breaking barriers! Today, we celebrate the fierce and talented women in esports. If you are interested in learning more about women in esports, check out this article from The White Space. It highlights the journey of women in esports, their achievements and challenges, and the ways they are changing the game. https://lnkd.in/e8jbRijw #womeninesports #esportsnews
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Target Visibility 🥏 We're celebrating International Women's Day by targeting visibility! The Women's Shooting Network is committed to increasing the visibility of women's shooting and dedicating our future plans to this IWD! We are excited about our future plans and we cannot wait to share our journey with you! We have written an article about increasing visibility in women's shooting and our proposal to do just that. We've broken it down into 6 actionable steps, so you can help us make an impact too. 1. Amplifying achievements - we want to celebrate and publicise the efforts and achievements of women within our sport at all levels. Whether this is through the use of our socials, newsletter, or through leveraging local media outlets, our goal is to share the accomplishments of women to showcase what’s possible and inspire others! 2. Encouraging media coverage - reaching new audiences is essential for the future of women’s shooting and the shooting sports more generally. The more we can do to promote women in shooting, the higher our chances of breaking the biases which are often associated with the shooting sport and the more likely we are to see increased levels of participation. 3. Educating everyone - by being proactive and informative, we can share the benefits of the shooting sport and encourage more women to try their hand at shooting! For those within the sport already, we will equip women with everything they need to know about shooting, technique, tools for the job and safety. 4. Engage with youth - we want to work with schools, colleges, universities and clubs to introduce shooting as a viable sport for women and girls. By targeting early exposure we hope to see an increase in lifelong participation! 5. Advocate for opportunities - we’re passionate about making a difference and working with industry stakeholders to co-create opportunities for women within the sport and to ensure that the voice of women are heard and represented at all levels of the sport, from grassroots to governance! 6. Promote diversity and inclusion - we strive to ensure that The Women’s Shooting Network is a place for women to thrive and that its events are accessible and inclusive for all ages and abilities. Read the full article here: https://lnkd.in/eVSbDscJ #visibility #womeninsports #womenssport #shootingsports #olympicshooting #claytargetshooting
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13-Hot Takes: Women's Sports Only Bars, NIL & more Madison and Skyler engage in a candid discussion covering the emergence of women's sports-only bars as empowering spaces to the increasing value and viewership of women's sports. They highlight the controversy of Name, Image, Likeness (NIL) deals for athletes like Caitlin Clark, while also addressing outdated remarks towards women's sports by ex-NHLer Bobby Ryan. The conversation delves into recent MLB sports betting scandal and unconventional traditions of the Boston Marathon.
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