Sparks’ Post

Snow may be outside, but now's the time to book your summer activations From Pride to Pitchfork, you'll be surprised at how quickly some events sell out Then there are your experiential partners; be aware, the good ones are booked by March #experientialmarketing #eventmarketing #marketingactivation

Wondering if the next big festival in your event portfolio is the best for your experiential marketing investment? Success is more than just execution—and we can help get you there with our strategic portfolio analysis. Get started with your event marketing foundation: https://lnkd.in/e5i6NyvT #PortfolioAnalysis #EventStrategy #BrandMarketers #BusinessTransformation #EventPortfolio

Want to revolutionize your corporate event? Experiential marketing works to captivate your target audience in today's rapidly evolving corporate event landscape. Read more about the advantages of experiential marketing in this article by Biz Bash: https://bit.ly/49fbOW9

KPIs—we talk about them all the time. Why? Because the right measurement framework is key to setting your experiential events on the path to results & impact! Check out what the right measurement framework can do for your event portfolio: https://lnkd.in/dwtQn-JK #EventKPIs #BrandGoals #EventGoals #ExperientialMarketing

Over the last couple years we've seen a big uptick in 'Executive Showcases.' Exclusive sessions tailored for decision-makers, often coinciding with events they're already planning to attend - think Super Bowl, US Open, Cannes. Typically, the goal is depth rather than breadth: deep dives around the prospects' specific challenges, usually themed to the event itself, but always guiding attendees through solutions in a very hands-on manner. They're also often created as modular concepts making the experiences easy to adapt and expand for new opportunities or target markets - and this also means lower threshold to entry and scaling only if/when the next event is locked in which makes the clients happy. )) Larger trend in experiential marketing? or just a specialized approach?  #ExperientialMarketing #ExecutiveShowcases #ModularMarketing #StrategicEngagement

Our vision is simple. We inspire the world to experience better. That commitment secured us a spot on Event Marketer Top 100 2024 IT List, the annual report that recognizes the top agencies in experiential marketing and events. Are you ready to experience better? #JackMorton #ExperienceBetter #BeExtraordinary #eventmarketer #eventmarketeritlist #brandexperience #brandexperienceagency #experiential #experientialmarketing #experientialagency #eventmarketing #eventagency

If you're in the NYC area next week and looking for a great networking event plus an overview on the latest happenings in the Media industry, check out our #womeninmedia event on Thursday evening. We have an all-star lineup of leading female media execs with the very talented Kerry Flynn from Axios moderating. Speakers: Amy Tunick, Chief Marketing Officer, National CineMedia (NCM) Jenny Wall, Chief Marketing Officer, VideoAmp Linda Villani, Chief Revenue Officer, DailyMail.com Amidst the uncertainties of the media industry, advertisers, brands, and publishers are tackling internal and external hurdles. From layoffs to the imperative need to boost revenue, reach new audiences, and demonstrate performance, these entities require innovative approaches and execution strategies. With minimal margin for error, creative solutions are essential. Join industry professionals from renowned companies as they share: 💡 Innovative strategies for confronting challenges; media business models that are working 💡 How to expand audience reach 💡 Tips for staying relevant in times of disruption Looking to stand out at Cannes Lions this year? The event will end with a Cannes Lions festival preview and insights for brands, agencies, media companies and industry organizations about ways to align with Cannes Lions and Young Lions. From sponsorships, speaking opportunities, or on-the-ground activations at the festival, we’ll give you the inside scoop now so that you’re successful in June. Our location partner for this upcoming event is NCM, the official US Representative to the Cannes Lions International Festival of Creativity and the US Young Lions competition. *Must RSVP to attend this event* #media #advertising #cannes #upfronts

Local event marketing in multifamily is HUGE for property brand awareness. Adding an event geofence tactic can amplify your boots-on-the-ground approach or expand your efforts to events you cannot attend in person. Great for building brand awareness and relatively inexpensive to run, event geofences will capture foot traffic on specific event dates. We then serve up your banner and streaming TV ads to the anonymized prospects we capture for the next 30 days. Here’s an example of an event geofence we ran for Bozzuto. We targeted the Home Rule Festival in D.C. on June 21. With a $15 total budget spent, we were able to generate 1,899 impressions. We recorded a click-through rate of .37%, well above the industry average of .10% - .12%. Examples of event geofences can include: 📍 Local Parks: Target local community traffic attending summer concerts 📍 Stadiums: Entice local fans 📍 Convention centers: Capitalize on the shared interests from conferences #eventgeofencing #geofencing #localeventmarketing #digitalmarketing

At Vail Marketing Solutions, we believe that events are not just gatherings but strategic platforms for showcasing your brand. Recognize that each event is a pivotal extension of your marketing strategy and a cornerstone for business development. Being actively present and cultivating relationships is the essence of business growth. You're not just planning an event with us; you're orchestrating a powerful marketing and business development symphony, complete with the dynamic impact of live entertainment, to captivate further and engage your audience. We're dedicated to aiding in strategizing, planning, coordinating, and executing an event marketing program that resonates with your brand's vision, ensuring every aspect, including entertainment, aligns perfectly with your goals. #VailMarketingSolutions #CorporateEventPlanning #EventPlanning #CorporateEvents #NJEvents #LiveEntertainment #BrandVision #MarketingStrategy

We chose to excel at what we do... and not only when it comes to event management; it's beyond every usual definition of experiential marketing. We offer integrated communication modules for businesses, covering all your business needs and expressing all you've got to say... and not only in the form of event management! #InfluenceX