Sparks’ Post

📺 ! Mini TV brand is now integrating with some of the hottest shows and events! Here's why you should tune in: 1. 🌟 Enhanced viewing experience: Get ready for seamless integration that enhances your favorite shows without interrupting the flow. 2. 💼 Brand exposure: Join the conversation as our brand becomes a part of the stories you love, increasing visibility and engagement. 3. 🚀 Innovation in action: Witness firsthand how our mini TVs are revolutionizing the way brands connect with audiences in the digital age. Stay tuned for more updates as we continue to redefine entertainment with our cutting-edge integrations! #TVIntegration #BrandExperience #InnovationInEntertainment 📈 #amazonads #amazonadvisors

Television, Amazon Prime and Advertising Dollars: Walmart Wants to Play in the National Media Buying Sandbox. It's Scott Benedict and Toby Willse of Flywheel Digital weighing in on the avenues opened up by Walmart's recent purchase of VIZIO. Find the full Digital Front Door discussion on dbbnwa.com. #StreamingTV #AmazonPrime #TVBuying #WalmartStreaming #EntertainmentTechnology #MediaBuying #FutureofTV #TVConsumption #StreamingServices #AmazonStreaming

Amazon Reveals That 40 Million Global Viewers Watched The Rings of Power Following The Season 2 Premiere - https://lnkd.in/eS3MGwCg #TheRingsofPower #RingsofPower #RespectforTolkien #TolkienTuesday #TolkieTrewsday #TheRingsofPowerS2 #Entertainment #Entertainmentnews

To whomever listens at Netflix & Amazon. Sell your titles. Please sell your titles. People will not subscribe indefinitely to rewatch Stranger Things and The Marvelous Mrs. Maisel. There are however, people like me. People that want to own. People waiting to buy. You can still skim ad revenue off your casual watchers. Why not offer both? Warner Bros. Discovery sells Hacks, The Gilded Age, Succession… I own them all. I want to own Stranger Things. I want to own The Marvelous Mrs. Maisel. I want to own The Map Of Tiny Perfect Things (2021). I want to own Totally Killer (2023). I want to own The Dirt (2019) and Murder Mystery (2019)- just the first one. Why not use EC and alternate/extended cuts exclusive to streaming as the defining line. (make no mistake, people are selling without your approval… do an internet search, how much are you leaving on the table? If you negotiated rights poorly, renegotiate)

🎯🎯Big battle heating up between Netflix & Amazon Prime Video 🚀🚀 #Amazon is making a huge pivot with #Primevideo...they already own eCommerce like nobody's business, now the race is on in stealing market share from Netflix at a rapid clip, and also Google DV360's massive DSP. With the recent #NBA deal, Amazon is PRIMED (pun intended) to take over...Good news is Ai Digital is poised to win by being Switzerland in this race. We are media, platform and channel agnostic, we have access to ALL inventory - Amazon, Google, Live Sports #OTT #CTV #OLV #Digitalmedia

➡️To achieve parity between video campaigns (SBV & SDV), Amazon has changed the video size requirements for Sponsored TV campaigns. Now, you can utilize the videos from other campaigns to create STV campaigns. #Amazon #PPCexpert #PPCCampaigns #PPCmanagement #linkedingrowth #linkedinconnections

Three great announcements from the AMC team this morning on new data availability: SnS in paid datasets, Prime Video, and Sponsored TV. Each has its own awesome (and combined!) use cases, and there's power and actionability in these new insights for all sizes of brands. Whether you have a big SnS customer base, are activating video on new supply sources, or just getting started with Sponsored TV, there's something here for you. Amazon Ads Partners - love the release notes.

#AudioStreaming service listeners are 61% more likely to have an annual household income of $150K or more. By leveraging Amazon's First Party Customer Data you can reach these high-income individuals on their living room TV's and web browsers in addition to their #SmartSpeakers. If you aren't leveraging Amazon Prime users' purchasing #data in your #Advertising campaigns let's have a conversation about how #AmazonAudiences might work for you. #Radio #Audio #Broadcast #RAB #DigitalAdvertising #IAB #OTT #CTV #CMGLocalSolutions

As we enter 2024, please see five core predictions from my colleagues that will determine the future direction of the Media & Entertainment industry. Read the full report here:

Is media & entertainment still a bellwether for digital wallets?   Secular TV's decline was much discussed at Cannes Lions this spring. Mega write downs at Warner & Paramount ~$9bn & ~$6bn respectively made it all too plain in H1 24's print.   If Disney, Netflix & Amazon's widely telegraphed intention to lead in the streaming stakes translates into reality, they could be in pole position across key parts of the emergent digital wallet economy.    Especially as consumers tire of multiple logins and subscription bundles.   As Disney's CFO recently put it, "then there'll be some smaller competitors out there who'll have to decide how to run their businesses"   All as AI signals loom large across media & entertainment. The sector proved pivotal in shaping the future of web2 consumer engagement, will this pattern continue through the tokenised wallet economy?    https://lnkd.in/d-MxvUYe