Sparks’ Post

ROI measures what you gained versus what you spent on the event. It's like an event report card, helping determine success and inform future planning. 💼💰 Follow us to learn more event related terms! [friday facts, ROI, return on investment, events, corporate events, event terms, event agency, planners, event profs, LOMA glossary]

Did you know that SWAG stands for 'stuff we all get'? 🆓🎁 Follow us to brush up on even more event related terms & tips! [friday facts, swag, swag items, corporate events, giveaways, event terms, event agency, planners, event profs, LOMA glossary]

Sock Club attends over 20 trade shows per year so we know a thing or two about event marketing. ⁠ ⁠ In fact, most of our business comes from forming partnerships with our clients face to face at promotional product events. ⁠ ⁠ We are continuously adding events to our roster, improving our return, and even hired an events manager in 2022. ⁠ ⁠ The key to our success has not only been trial and error, but we’ve also learned how to master event marketing. ⁠ ⁠ Read our favorite tips from over 10 years of event success: https://bit.ly/45VMF15

This week, I had the joy of interviewing our Event Manager, Jack. We caught up on all things EM, from a day in the life to dream events and fancy dress on site! Do you want to know more about a specific department here at Premier let us know in the comments below! #Eventsmanagement #Q&A #PremierEvents #Gettoknowus

Main Stage vs. Breakout: Keynote sessions shine with big insights for everyone, while concurrent sessions offer diverse topics for attendees to choose from. Together, they make for a complete event agenda. 🌟🔍 Follow us to learn more event related terms! [friday facts, keynote session, concurrent sessions, difference, events, event terms, event agency, corporate events, planners, event profs, LOMA glossary]

In the world of event marketing, selling more tickets is often seen as the biggest hill to climb. ⛰️ But there’s an easy-to-overlook challenge that event marketers also need to tackle… People who buy tickets and don’t show up. 😩 While no-shows are an inevitable part of events, there are strategies event marketers can take to minimize their occurrence. And of course, we’ve got you covered there. 💅 Read more to find out how you can maximize your event attendance and engagement: https://lnkd.in/dWVZVdfk #eventmarketing #marketingstrategies

#EventExecs Great insights from Danica Tormohlen about #CEMASummit23 I’ve attended the event before, but it’s been a number of years. Here are 10 things I am looking forward to at #CEMASummit2023: 1. Learning from some of the best and brightest in the industry. Speakers on the program represent some impressive corporate brands, including IBM, Atlassian, Salesforce, VMware, ServiceNow, Lenovo, HP and Okta. 2. Networking with corporate event marketing leaders and suppliers. Traditionally, CEMA Summit has attracted event marketers from tech companies, but this year’s attendee list includes representatives from a broader array of corporate brands, including Sony Playstation, Liberty Mutual, Delta Airlines and Gap. Want to meet up? DM me. 3. Content. Over the course of two full days of education, CEMA Summit is offering 25 sessions, breakout and design labs for attendees to choose from. I’m most looking forward to attending sessions led by leaders such as Vimeo Global Head of Events Devin Cleary, Nvidia Director Corporate Events Jasmin Dave and RSA Conference Senior VP Linda Gray Martin. 4. Interactive networking sessions. On Mon., Aug 7, attendees can select one of the eight options for interactive networking sessions — from Vino & Vinyasa to Unusual Food and Wine Pairings to Sound Bath Experience to The Art of Charcuterie Boxes. “These sessions provide a canvas for more networking to facilitate discussions with attendees who have common interests,” Marcus said. 5. Keynotes. I’m most looking forward to the closing keynote by Sarah Robb O'Hagan, CEO of EXOS, a human performance company. Named among Fast Company’s “Most Creative People in Business” and Forbes "Most Powerful Women in Sports," she led the reinvention and turnaround of Gatorade as its global president, the digital transformation of Equinox Fitness Clubs as its president and the transformation of Flywheel Sports to a streaming content business as its CEO. She has held leadership positions at Nike and Virgin. Find the link to the entire article below.

You gotta know your audience to cater to your audience! Here are some quick tips by event management extraordinaire Imran Saibo on the importance of curating a show that's a perfect fit for your audience.

Exploring the rising popularity of experiential events in 2024, we look at what experiential events are, how they are beneficial to brands, and some examples of these specialized events. > https://bit.ly/3IvaO53 #PIP #PIPBlog #EventMarketing #ExperientialEvents

Venue selection is the most important component of your event! Save yourself the headache, time, and money by asking the big—and small—questions that can impact your venue selection. In true Kennedy Events fashion, we’ve done the heavy lifting for you and created a tried-and-true checklist that includes everything we ask potential venues. Download our free venue checklist to guide your next venue search. #venuesearch #venuechecklist #eventplanning #KennedyEvents