PowerFlite Communications’ Post

Did you hear? You can control your audio advertising across streaming audio, podcasts, AND broadcast radio all in one place programmatically with Basis! Explore the latest trends, insights, and strategies today: https://ow.ly/IzMG30synIF #audioadvertising

A recent analysis of post-pandemic advertising effects across various media channels reveals that audio, including radio, podcasts, and streaming, ranks second in short-term and third in overall return on investment among 10 media channels studied. Additionally, the analysis underscores the importance of considering the timing of advertising impact, with the majority of sales effects occurring between four months to two years from the initial advertising, emphasizing strategies to convert existing demand and create FUTURE demand. #iHeartMedia #broadcastradio #DigitalAudio #ROI https://lnkd.in/eRr6Z4sT

Discover the Power of Multi-Funnel Audio Advertising with Audacy's Proven Successes! Audacy's latest 'State of Audio' report showcases the transformative impact of full-funnel audio strategies—combining local broadcast radio, podcasts, and digital streaming. Highlighting success stories from brands like Instagram, Hyundai, and New Balance, this report illustrates how targeted audio campaigns drive awareness, consideration, and conversion across all stages of the consumer journey. Experience the efficiency, flexibility, and measurable results of full-funnel audio with Audacy's innovative approach. . . Visit to know more- https://lnkd.in/dj2xA7sE . . . #FullFunnelAudio #AudacyAdvertising #AudioMarketing #PodcastAdvertising #DigitalStreaming #MarketingStrategy #ConsumerEngagement #AdCampaignSuccess #BrandAwareness #ConversionBoost #MultiChannelMarketing #InnovativeAdvertising #MediaStrategy #paytunes

ArtsAI Audio Attribution provides marketers with a single measurement solution for streaming audio, podcasts, satellite radio, and terrestrial broadcast radio conversion tracking and attribution to provide transparency and actionable insights for optimizing campaigns. Learn more about ArtsAI Audio Attribution at https://bit.ly/4bxzxSL

If you're utilizing #YouTube as an audio distribution channel, know that you can measure the impact of traffic originating from YouTube, as well as other podcast and streaming audio channels. It's all part of our commitment to deliver unparalleled insights into the effectiveness of marketing campaigns across various digital audio platforms. Learn more & how to get started here: https://hubs.la/Q02dg_fV0

Hear and learn from professionals and industry experts! BOLD BUSINESS BREAKDOWN teaches you to “BE BOLD and Shape The Future”.

The conversation about linear as a content discovery mechanism has entered the chat. FAST is overrated. I don't say this because FAST is stupid. FAST is great. But when 98% of my news and all 3,546 panels I've attended this year are about FAST, including the one I'm hosting on Wednesday (woot woot), of course it's going to be overrated. Even pizza, at that rate, would be overrated. And we all know pizza is not overrated. The sleeper in all of this exciting FAST talk is linear as a content discovery tool, surfacing programming we never knew we wanted. Also linear as an engagement tool and a "analysis paralysis" killer. The FASTer (pun intended) users start watching something. The faster y'all are making money. Let's make it stupid simple. #streamingwars #ott #video #media #entertainment  #streaming #tv #avod #fast #svod #tvod

NOW STREAMING: A new episode of #RealTea with Nicole Rideout Hartwick. 🎧🎙️ Writing is an invaluable skill in real estate. Capturing a busy reader’s attention today is more challenging than ever. In this episode of #RealTea with Nicole Rideout Hartwick, Lauren Holleran reveals the dos and don'ts for writing polished and effective copy. Watch the episode at the link below or tune in on YouTube, Apple, or Spotify. https://lnkd.in/eyzecujf

Streaming audio listeners are receptive to brand messaging . Visit to Read more - https://www.paytunes.in/ .. . #StreamingAudio #BrandMessaging #ListenerReceptivity #AudioAdvertising #DigitalMarketing #BrandAwareness #Engagement #AudioAds #MarketingInsights #ConsumerBehavior #paytunes

Everyone interested in the #oil and #gas debate on #windfalltax #EPL should listen to this podcast. It’s wild. So there’s no basis whatsoever in international taxation to achieve what he says their policy aspires to do. The so-called #WindfallTax (which taxes Upstream UK profits) wouldn’t tax non-UK profits, so that won’t do it. Extending the tentacles of the UK tax system to tax overseas profits (whether remitted as dividend to the UK or not) would risk other tax authorities retaliating against the UK via their tax systems. There is either a really complex plan in the background to raid the non-UK profits of BP, Shell and others who aren’t Harbour in a way which hasn’t been articulated, or this whole area is something that Sarwar (and possibly Reeves) just doesn’t understand. We need to now be asking •exactly how• is it planned that the new policy will let Harbour (and others who aren’t Shell and BP) escape and Shell and BP won’t? Exactly how? Let us know when you find out Ryan 😉