PPC Land’s Post

Pinterest's 2024 Travel Report: key trends for marketers to watch: The report highlights a shift toward wellness-focused travel, adventure experiences, and a desire for connection - whether solo or with close friends. #digitalmarketing #marketing

🌞 As summer winds down, our strategist Navya Hebbar explores a key shift in travel behaviour that every marketer should know. What are the top insights for refining your travel marketing strategy? Let’s break it down: 🫂 Friendcations are booming: Traveling with friends is now popular across all age groups, not just the younger crowd. 🤳 Social media drives inspiration: Gen Z and older generations alike are turning to Instagram, Facebook, and Pinterest for travel ideas. Are you reaching them where they search? ✈️ Group travel trends: Nightlife, culture, and activities top the list for group travellers, making visually captivating, entertainment-driven marketing a must. 🤝 Authenticity matters: Skip the stereotypes—work with older travel creators to craft content that speaks to their real experiences. Discover more insights and strategies to tap into these trends here 👉 https://lnkd.in/ebP5WMd2 #TravelMarketing #MarketingStrategy #TravelTrends #Everysearch #SearchIsEverywhere

#industrytrends Social media: A double-edged sword in the fame game! 🌍Social media is a powerful tool that can be used for good or harm when it comes to travel. On one hand, it can provide valuable information on destinations and how to be a responsible traveler. On the other hand, it can amplify negative aspects like overcrowding or undesirable behaviors. 🔗 https://lnkd.in/grimNrtZ #socialmediamarketing #digitalmarketing #marketing

A blue ocean for travel businesses is hidden behind #digitalization Here is an easy Friday reading for curious people from #travel and #traveltech with insights about how Tiktokofication of the digital landscape is changing the consumer's behaviors and what businesses can do. I hope to see in the comments your POVs, questions, and brands that are already on the journey to build communication with #Genz. Will you share any Luca Merkle?

Fabulators in the news! 📰✈️ Discover how travel marketing is evolving with insights from Fabulate's National Sales Director, Eliza Lewis. Scotland is revolutionising tourism by closing its visitor centres and investing in TikTok. This bold move highlights the immense power of social media platforms like TikTok, Instagram, and YouTube in reshaping travel planning and marketing. Learn how social search drives inspiration and conversion, making it an essential tool for marketers. Thanks to Travel Weekly for the coverage 😄 #travelmarketing #influencermarketing #socialsearch

Travel marketers, how do you make your brand the go-to choice for travellers seeking adventure and unforgettable getaways? ✈️ Join us for an insightful webinar on best practices to consider when launching your travel campaigns. Master trending engagement tactics that will capture the hearts and minds of travellers: go.stackadapt.com/lJNg2Ubn

Dame Irene Hays (the chair of Hays Travel) recently said that she has learned how "poor travel is at using social media to influence purchases." I have been reflecting on that today! 🤔 💭 This is a wake-up call for all travel brands! In an era where consumers crave authenticity and immersive experiences, social media emerges as the primary channel for discovery and inspiration. Unlike traditional marketing methods, social media allows travel brands to showcase destinations in their raw, unfiltered beauty. It's no longer about pushing promotions; it's about crafting compelling narratives that resonate on a personal level. It's important to understand that today's travellers seek more than just a transaction—they desire a journey that begins long before they book their tickets. By sharing valuable, fun, and relatable content across different platforms, brands can inspire consumers to book that trip! ✈️ The shift from formal web experiences to informal social interactions is profound. Relying on traditional advertising or static web pages is no longer enough. We must embrace the dynamic nature of social media, where "Googling it" has given way to "TikTok-ing it." This means adapting quickly and experimenting with new formats. #TravelIndustry #SocialMediaMarketing #DigitalInnovation #ContentCreation

Think about when you scroll through social media and stumble upon a beautifully curated travel account. You're not just seeing photos of destinations; you're feeling the excitement of adventure, the peace of a serene beach, or the thrill of exploring new cultures. As a social media manager, your goal isn’t just to promote products or services; it’s to evoke those emotions that make people want to be part of the story you're telling. You're selling the feeling of belonging, aspiration, and connection—not just the brand. #SocialMediaStrategy #ContentMarketing #BrandStorytelling #DigitalMarketing #MarketingTips #SocialMediaManager #MarketingStrategy #ContentCreation #BusinessGrowth #BrandExperience #StorytellingMarketing #CustomerExperience

Travel brands are looking to engage and resonate with Gen Z, a subset of their customer base that could be loyal for the next 30-40 years. With this in mind, destinations, hotels, airlines, and experience brands MUST shift their approach to ensure they stay relevant to this demographic. What are some ways you have seen travel brands successfully engage with Gen Z? #GenZ #TravelBrands #CustomerEngagement #travel #hotel #DMO #airlines

Social media's role in the fame game is complex - from promoting great destinations to highlighting concerns about #overtourism and misbehavior. Many destination marketers simply don't have the time, resources or spending power to address or counter the flood of user-generated content (UGC) with their own messaging. Discover the impact of social media on destination management Phocuswright's #travelresearch report Far From the Madding Crowd? The Truth About Overtourism and Dispersal on #PhocusWire: https://bit.ly/3TaK3aQ #travelnews #travelindustrynews #travelindustry #phocuswright #travelsocialmedia #destinationmanagement #travelmarketers