PR Consulting’s Post

Public relations is often misunderstood as merely being about marketing. However, an experienced PR professional provides immense value that spans well beyond traditional marketing activities. At its core, PR focuses on building and maintaining positive relationships between a brand and key stakeholders, including the public, media, partners, and more. An investment in PR pays dividends through brand development, strategic media placements that build credibility, project management of strategic initiatives, planning high-impact events, and mitigating any potential crises. PR helps shape public opinion and emotional connections over time through compelling storytelling. For any ambitious, mission-driven organization looking to drive real change, having a dedicated PR lead is indispensable. The scope of PR transcends temporary media attention. It is about actively engaging your biggest advocates, carefully crafting a brand narrative, bringing strategic projects to fruition, and planning for the unexpected. Ultimately, it is about upholding public trust through transparency while advancing important causes that better our society. The time has come for you to hire a PR professional. As an experienced PR professional, I will elevate your reputation, visibility, risk management and public trust. The return for hiring me will quickly become self-evident. Add strategic PR to your team - let's connect to explore a potential fit.

✨ Need to amplify your organization's story? Do you dream of your organization appearing on national and local talk shows? My public relations agency specializes in media relations, ensuring your message reaches the right audience through strategic storytelling. 🎯 With 24 years of industry experience, I have built relationships with journalists, editors and influencers, increasing the likelihood of media coverage. 📣 What are the benefits of working with a consultant? 1. Cost-Effectiveness: Hiring a PR consultant can be more economical than employing a full-time employee. You only pay for the services you need without the added costs of salaries, benefits and other employee-related expenses, which is especially beneficial for small to medium-sized businesses with limited budgets. 2. Flexibility and Knowledge: PR consultants bring a wide range of knowledge and can handle specific projects or campaigns. We have a fresh perspective and specific skills that in-house staff may not provide. 3. Broad Network and Experience: PR consultants bring a diverse portfolio of clients across various industries. We bring established media connections and proven strategies from working with different clients, which can accelerate your PR efforts and result in more impactful coverage. Partner with me to help you and your organization shine in the spotlight. Looking forward to connecting! Check out my one-pager and profile for more details. ⬇ (P.S. my website is currently under construction.) #MediaRelations #PublicRelations #PRConsulting #BrandAwareness #PRAgency

Sometimes very little. The difference is really in the talent. You're hiring individuals, when the deliverable is comparable to that provided by consultants. I've met and worked with plenty of PR and advertising agency execs who are as proficient at approaching and considering client challenges as business strategists as they are in their role as marketers and communicators. These individuals should be on any agency team you hire. #pr #publicrelations #communication

Completely agree with this perspective! My journey in PR so far has spanned across multiple industries, and I've found that the core principles of PR are truly universal. Whether it's crafting compelling narratives or building strong media relationships, the skills we develop are adaptable and transferable across any field. When selecting a PR professional to join your team, it's crucial to look beyond just industry experience. Prioritizing attributes, such as those outlined by the author of the post, can make all the difference. These are the qualities that drive success and enable PR professionals to thrive in any environment!

I 100% resonate with this! A skilled communicator with deep experience can thrive in any industry. The core principles of PR remain the same—understanding your audience, crafting compelling narratives, and building strong relationships. While each industry has its nuances, a seasoned PR professional can adapt and succeed across the board. PR is PR, no matter the field.

I love this post! Thanks Sarah Kissko Hersh (and an old friend for commenting on it). PR people are also good at being inspired by great content around them - and remixing it: "PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry." Over the years I've worked for clients in: Architecture and design B2B B2C Nonprofits The study of sport in society Libraries Sound systems for home, office and beyond Smart city networked sensors on lampposts Snowskate shaped like a skateboard Public companies Private companies Start-up companies Entertainment marketing Sailing center NASCAR driver Professor at UCal-Berkeley Tech Adtech Fintech Martech Medtech Military and aerospace tech Social media tech Travel and hospitality tech Luxury Cybersecurity Dogs for security HVAC and heat pumps AI-powered neural sensing platform And more (even Deborah Henson-Conant who reinvented ways to play and wear the jazz harp). The principles are the same, and they are transferable (and teachable). New media relationships can be made. Old media relationships should age like fine wine. Businesses can be grown. So if you're hiring a PR person or PR agency partner, prioritize things like: Chemistry fit Attitude Writing skills AI skills Work ethic Life ethic Work/Life balance Curiousity Creativity Collaboration Communication Genuine interest in following news Genuine interest in making news Tenacity Agility Strategic acumen Fun Past success.

PR is PR is PR. With very few exceptions (highly specialized work like Healthcare or Investor Relations) if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same. It all comes down to finding the story, telling it well, and matching it with the right audience. What’s my point? If you’re hiring a PR person or agency partner prioritize things like Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Over experience or existing contacts within a specific field. Any PR person worth their salt is always making new contacts And if a story is a dog even your best friend won’t run it. A good relationship increases the likelihood your pitch will be read, it does not guarantee coverage

There’s so much truth in this. With few exceptions, a good story is a good story and the real skill is in identifying and positioning it the right way, regardless of what industry you’re in. At the same time, a sh*tty non-story is still a sh*tty non-story, regardless of what media relationships I do or don’t have.

Non-comms biotech colleagues and non-biotech comms/PR practitioners often ask me if I could easily transition to supporting other fields, even biopharma adjacent areas like tech or health tech. My response is that, while of course many, many of the underlying PR best practices translate across industries, our field is incredibly specialized with unique challenges (and opportunities). Sarah's post rings true to me, and she has inadvertently validated Ticket to Biotech's value proposition. I believe life sci communicators will become more adept if we can expand our networks and our know-how, and importantly pay it forward to the next generation of aspiring comms practitioners.

Yup. I spent over 5 years working my tail off to show B2B executives how true this was. It was a hard sell that I gave up on earlier this year. Now, I spend all of my attention on offering our services to PR & marketing executives. We all speak the same language, understand the same strategies, and execute the same tactics. My business is growing better, and I'm WAY less stressed. PR is PR. Industry doesn't matter - skill at PR does. #PR #CustomerService #Sales