✈️ NEXT STOP was Guwahati and 7-sister states of North East.
🚀 The kind of experience and response we received for Retail and Festive Gifting was beyond phenomenal.
🚀Once upon a time, premium brands rarely focussed on North East states, but recently, the markets are responding crazily towards premiumisation.
👉Digging deeper into the nitty-gritties would help understand the potential of these markets at length and maybe motivate more niche brands to target these cities.
❓Which states are a part of 7-sister geography?
✅Assam, Meghalaya, Manipur, Tripura, Nagaland, Arunachal Pradesh, Mizoram.
❓Which are the top cities amongst these states with surging demands of niche products?
✅Guwahati, Shillong, Aizawl, Imphal, Dimapur, Jorhat, Dibrugarh, Tinsukhia.
❓Whicg city should be the gateway to North East?
✅Guwahati has easy logistics connects to all the 7-sister state markets.
❓Which community contributes majorly towards high end product consumption?
✅The Jain community at large comprise of both entrepreneurs and consumers in these territory.
❓How many distributor partners can be spotted across North East states?
✅More than 20 stockist partners in Guwahati and over 80-90 distributor partners look forward to associate with niche startup brands due to rise in aspiration value of hilly region buyers.
❓How has the awareness been created among hill station consumers?
✅Guwahati has positioned itself to be the largest trading city partner all across the hills due to easy access and volume trade that has developed because of rising young population and proximity to the city.
❓How many retail stores can be found all across the North East states?
✅Guwahati has over 100 stores, rest of the 6 states have more than 500+ atores and counting.
#guwahati #northeast #brandlaunch
Strategic Partnerships Manager | Financial Inclusion | Business Development
3moGreat to hear about the success of the SANKALP workshop in Varanasi! It's inspiring to see a focus on both future strategy and employee productivity through capability building. Looking forward to hearing more about the outcomes of this workshop. #pragati #strategyplanning #employeeengagement #employeedevelopment