Working as an ADs Expert, for the past 9 months have helped me realise there is very high chance of your AD to not work.
Will your UGC AD work on not, depends purely on Luck? Not really! It depends on alot of factors like your the lightings, the actor in the video, the quality of your microphone, etc.
UGC ADs should be natural! It’s UGC not TVC and that’s for a reason. Usage of lights is must but to make sure the face is lit not to make the video look fancy, use of a crisp microphone is necessary but to make sure that the audio sounds natural with the surroundings and doesn’t have unnecessary noise cancellation.
It doesn’t matter if your ads don’t look like a TVC, the ads should make sure that your product is sold and resonates in the minds of your buyers.
So everything boils down to having a balance between a killer script, decent visuals, great actor and a very great video editor like our team to put everything together.
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5moThis is an awesome idea! Thanks for sharing. Hope to try this out at some point 🙂